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What is Marketing 1.0

Chapter 15
Encyclopedia of E-Commerce Development, Implementation, and Management
The one that focuses on the product or service to generate interest in the client.
Published in Chapter:
E-Commerce: The Effect of the Internet and Marketing Evolution
Neus Soler-Labajos (Open University of Catalonia, Spain) and Ana Isabel Jiménez-Zarco (Open University of Catalonia, Spain)
Copyright: © 2016 |Pages: 16
DOI: 10.4018/978-1-4666-9787-4.ch015
Full Text Chapter Download: US $37.50 Add to Cart
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Chapter 115
Marketing 4.0 and Internet Technologies in the Tourism Industry Context
The first focus of Marketing which consumer is considered as a passive user and the product is the focal point for the company.
Published in Chapter: Marketing 4.0 and Internet Technologies in the Tourism Industry Context; From: Encyclopedia of Organizational Knowledge, Administration, and Technology
Full Text Chapter Download: US $37.50 Add to Cart
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