What is Marketing Management

Analyzing the internal and external environment, supply, demand and stakeholders concerning existing and latent human needs and desires, preparing strategic and operational responses based on available resources that allow the creation, maintenance and development of transactional relationships, aiming to satisfy the stakeholders at the individual, organizational and social levels.

The management activity of actions related to marketing related activities.

The business side activity of marketing which includes planning, managing and maintaining several marketing activities.

Process related to formulating, pricing, promoting and distributing goods and services to achieve business goals.

Management activity of marketing and marketing-related issues.