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What is Millennials and Younger Cohorts

Chapter 120
Encyclopedia of E-Commerce Development, Implementation, and Management
Digital natives exposed to interactive technology and mobile access at an early age and integrate the use of social media into many aspects of their daily lives and online communication technologies.
Published in Chapter:
Recent Advances in Online Consumer Behavior
Marie-Odile Richard (State University of New York Polytechnic Institute, USA), Mohammad Reza Habibi (California State University – Fullerton, USA), Michel Laroche (Concordia University, Canada), and Michèle Paulin (Concordia University, Canada)
Copyright: © 2016 |Pages: 18
DOI: 10.4018/978-1-4666-9787-4.ch120
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