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What is Website Personality

Chapter 23
Encyclopedia of E-Commerce Development, Implementation, and Management
The unique and dynamic organisation of a website’s characteristics that are similar to or reflect the facets of human personality.
Published in Chapter:
Modelling Website Stickiness at Initial Encounters
Jasmine A.L. Yeap (Universiti Sains Malaysia, Malaysia), T. Ramayah (Universiti Sains Malaysia, Malaysia & Universiti Teknologi Malaysia, Malaysia), and Azizah Omar (Universiti Sains Malaysia, Malaysia)
Copyright: © 2016 |Pages: 11
DOI: 10.4018/978-1-4666-9787-4.ch023
Full Text Chapter Download: US $37.50 Add to Cart
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Chapter 10
Digital Marketing and Grocery Retailing Evidence From a Large Retailer in Italy and Belarus
The attributes of website in terms of personality perceived by customers.
Published in Chapter: Digital Marketing and Grocery Retailing Evidence From a Large Retailer in Italy and Belarus; From: Global Campaigning Initiatives for Socio-Economic Development
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 2
Website Usability, Website Interactivity, and Website Personality as Drivers of Online Purchase
The mental representation of a website store on dimensions that are similar to and reflect the dimensions of human personality.
Published in Chapter: Website Usability, Website Interactivity, and Website Personality as Drivers of Online Purchase; From: Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0
Full Text Chapter Download: US $37.50 Add to Cart
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