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What is Network Externality (NE)

Chapter 109
Encyclopedia of E-Commerce Development, Implementation, and Management
A network externality can be defined as the augmentation of the effect of a product as a result of increasing benefits from the product due to a growing number of users.
Published in Chapter:
Analyzing the Use of Social Networks Sites in the Purchasing Decision Process
Francisco Javier Miranda (Universidad de Extremadura, Spain), Sergio Rubio (Universidad de Extremadura, Spain), Antonio Chamorro (Universidad de Extremadura, Spain), and Sandra M. C. Loureiro (Instituto Universitário de Lisboa (ISCTE-IUL), Portugal & Business Research Unit (BRU/UNIDE), Portugal)
Copyright: © 2016 |Pages: 13
DOI: 10.4018/978-1-4666-9787-4.ch109
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