Market relationships, between the company system and other systems, such as other producers/ providers (e.g., hotels, restaurants etc.), final users, distribution system, para-social and other non-commercial operators, trade associations, competitors. Mega-relationships, between the cultural business system and the relevant supra-systems, such as those referring to green, knowledge, media industries etc.. Nano-relationships, that take place within the context provided by the cultural system in question, such as the museum, archaeological, music, film systems etc.
Published in Chapter:
Cultural Product Management from Environment to Territorial Context: Configuration of the Main Relationships
Maria Antonella Ferri (Universitas Mercatorum, Italy), Gandolfo Dominici (University of Palermo, Italy), Gianpaolo Basile (University of Salerno, Italy), and Lucia Aiello (Universitas Mercatorum, Italy)
Copyright: © 2014
|Pages: 19
DOI: 10.4018/978-1-4666-5007-7.ch002
Abstract
This chapter aims to represent the evolution of the cultural vocation of the territory with relation to the cultural product. The authors achieve this by adopting a holistic, viable-systemic approach. This approach proves useful to draw a better representation of the relationships existing among members of the territory - which is a prerequisite for the creation of any cultural product - and among them and the stakeholders to whom the cultural product itself is targeted. The authors consider the notion of relationship as a form of interactive connection determining - in causal fashion - a series of input-output effects among system members.