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Search the World's Largest Database of Information Science & Technology Terms & Definitions

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What is Overload Confusion Proneness

Chapter 65

Encyclopedia of E-Commerce Development, Implementation, and Management

Consumers’ difficulty when confronted with more product information and alternatives than they can process in order to get to know, to compare and to comprehend alternatives.

Published in Chapter:

The Cluttered Online Marketplace: Dealing with Confusion of Mobile App Buyers

Tathagata Ghosh (ICFAI Business School, India)

Source Title: Encyclopedia of E-Commerce Development, Implementation, and Management

Copyright: © 2016 |Pages: 17

DOI: 10.4018/978-1-4666-9787-4.ch065

Full Text Chapter Download: US $37.50 Add to Cart

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