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What is Personalized Recommendation Services

Chapter 150
Encyclopedia of E-Commerce Development, Implementation, and Management
These services actually suggest certain merchandise to consumers, based on past purchases, website pages viewed, and survey information that the user may have provided in the past.
Published in Chapter:
Social Media and E-Personalization as Essential Business Tools: A Case Study
Amber A. Smith-Ditizio (Texas Women's University, USA)
Copyright: © 2016 |Pages: 13
DOI: 10.4018/978-1-4666-9787-4.ch150
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