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Below please find a list of definitions for the term that
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What is Preference of Online Shopping Mode

Chapter 115

Encyclopedia of E-Commerce Development, Implementation, and Management

Consumer’s preference of online shopping mode has been defined as “a tendency to buy from online instead of through other shopping modes” ( Pritchard et al., 1999 ).

Published in Chapter:

An Exploratory Study of Factors Affecting Consumer International Online Shopping Behavior

Pingjun Jiang (La Salle University, USA) and David B. Jones (La Salle University, USA)

Source Title: Encyclopedia of E-Commerce Development, Implementation, and Management

Copyright: © 2016 |Pages: 16

DOI: 10.4018/978-1-4666-9787-4.ch115

Full Text Chapter Download: US $37.50 Add to Cart

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