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What is Stakeholder Analysis

Marketing Innovation Strategies and Consumer Behavior
An analytical tool that allows for textual and visual summary of all stakeholders and their roles and connections with a certain system.
Published in Chapter:
Innovations in Arts Marketing: From Art Sensationalism to Experiential Art Fairs
Sandra Kumorowski (Charles University, Czech Republic)
Copyright: © 2024 |Pages: 28
DOI: 10.4018/979-8-3693-4195-7.ch010
Abstract
The art market developed from artisanal trading to a 68-billion-dollar behemoth of an industry that pioneered many innovative business practices. Its early stakeholders established simple practices to capitalize on highly transactional cash flow. As the art market grew into a complex system, so did the number of stakeholders and their business and marketing practices. The first part of this chapter will provide a brief background on arts marketing discipline and its evolution. The second part will examine contemporary marketing concepts and practices using examples from two case studies, one focused on art sensationalism and the other on art fairs as experiential marketing systems. Both case studies will also present relevant arts marketing concepts supported by numerous real-life examples to demonstrate the creativity of contemporary marketing strategies in the art world and their applicability to other areas.
Full Text Chapter Download: US $37.50 Add to Cart
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Discovering the Core Security Requirements of DRM Systems by Means of Objective Trees
A methodology to determine which parties have an interest in a given situation.
Full Text Chapter Download: US $37.50 Add to Cart
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Battle for Value: Wargaming for Business, Non-Profit, and Government Strategy Development
A rigorous assessment of all individuals or groups that depend on, or can impact the success of the organization to determine their needs and wants, and how well the organization is doing in addressing these needs and wants, relative to their competitors.
Full Text Chapter Download: US $37.50 Add to Cart
Full Text Chapter Download: US $37.50 Add to Cart
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