What is Survey Research

Data collection is done through various methods including but not limited to surveys, interviews, observations, document analysis, focus groups, and oral histories. Each of these methods employs data gathering tools in order to facilitate the collection of information or data. In this section, the survey method, particularly the survey instrument or survey form, is discussed. Specifically, this chapter will focus on the fundamental factors to consider when developing the form to ensure coming up with relevant, unbiased, and focused questions, which will yield relevant and appropriate answers. In addition, considerations to take into account for proper administration of a survey form will be covered as well as the guidelines for a better and more accurate interpretation of survey data.