What is Business Sophistication

This study aims to analyze the impact of business sophistication on marketing knowledge. The research combines bibliometric literature review, preferred reporting items for systematic and meta-analyses (PRISMA), and empirical approach to collect extensive sample data GII (Global Innovation Index) of 50 countries' business sophistication technologic input-output framework. Furthermore, the research uses multiple linear regression analysis to test the proposed hypotheses. Business sophistication impacts positively on marketing knowledge. However, each technological input pillar behaves differently. This study derives managerial strategies and policies from marketing knowledge.