What is Artificial Intelligence for Education (AIED)

Artificial intelligence has had a significant impact on education, particularly owing to its ability to personalize students' learning experiences. AI-driven adaptive systems ensure that education aligns with each student's unique learning styles and abilities by analyzing their strengths and weaknesses, adapting content to their pace and specific needs. This encompasses a range of applications, from intelligent tutoring systems that provide real-time guidance to personalized content recommendations. In addition to fostering engagement and motivation, this approach enhances students' comprehension and retention. The learning process of university students is influenced by numerous distractions, educators face the challenge of identifying pedagogical strategies that are both attractive and effective in achieving educational goals. This chapter explores the possibilities of AI in higher education and how it can enhance the creation of audiovisual materials, mentoring, and information dissemination for students and administrative staff.