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What is Website Visibility

Chapter 56
Encyclopedia of E-Commerce Development, Implementation, and Management
Visibility is defined as the extent to which a user is likely to come across a reference to a company’s Website in his or her online or offline environment.
Published in Chapter:
Hyperlink Structure of Electronic Commerce Websites
Rathimala Kannan (Multimedia University, Malaysia) and Kannan Ramakrishnan (Multimedia University, Malaysia)
Copyright: © 2016 |Pages: 14
DOI: 10.4018/978-1-4666-9787-4.ch056
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