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What is Zeytinli Rock Festival

Chapter 6
Strategic Business Models to Support Demand, Supply, and Destination Management in the Tourism and Hospitality Industry
Zeytinli Rock Festival is one of the most well-attended music festivals held in Turkey. The festival has a festive festival culture. The Zeytinli Rock Festival is held every year by the end of August. More than 200 thousand domestic and foreign participants participate in the festival. The duration of the festival is 5 days.
Published in Chapter:
The Effect of the Festivals on the Development of Tourism With the Support of Residents: The Case Study of Zeytinli Rockfest in Edremit
Muammer Bezirgan (Balikesir University, Balıkesir, Turkey) and Sevim Yetginer (Balikesir University, Balıkesir, Turkey)
Copyright: © 2020 |Pages: 22
DOI: 10.4018/978-1-5225-9936-4.ch006
Abstract
The positive effects of the festivals are composed of five factors: social image and entertainment opportunities, infrastructure and urban development, local promotion, economic development, and socio-cultural changes. The negative effects of the festival consisted of four factors: traffic problems, environmental risks and social conflict, security risks, and economic costs. As a result of the testing of research hypotheses, it has been determined that two factors (social image and entertainment opportunity, economic development) which are among the positive effects of the festival have a positive effect on the support of the local people to the development of tourism. Among the negative effects of the festival, environmental risk and social conflicts and traffic problems factors have been found to have a negative effect on the support of the local people to the development of tourism.
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