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What is Reputational Capital

Linking Cultural Dimensions and CSR Communication: Emerging Research and Opportunities
Reputational capital is the total amount of the value of all corporate intangible elements which include: business procedures, brands and trademarks, ethics and integrity features, quality and safety of products/services, CSR, and resilience. A positive reputation capital will provide long-term competitive advantages. Moreover, reputation capital is a corporate asset that can be, to some extent, managed, enhanced, and exchanged for loyalty, legitimisation, social recognition, premium prices, stakeholders’ awareness, and trust in times of crisis.
Published in Chapter:
Extending the Field: An Empirical Research
DOI: 10.4018/978-1-5225-7946-5.ch005
The aim of this chapter is to present empirical research the author conducted in the fields of corporate social responsibility (CSR) communication and cultural dimensions. The chapter evaluates how Hofstede's cultural dimensions in CSR content varies between companies in the Asian context and other organisations in the world. The research considers three out of Hofstede's five cultural dimensions: individualism vs. collectivism, power distance, and uncertainty avoidance. The first part of the empirical research analyses these cultural dimensions and introduces the research questions. Answering these questions allows the author to compare the CSR communication of countries with an Asian background with the CSR communications of other countries. Moreover, the chapter illustrates the pros and cons of applying a content analysis (i.e., the select method) to achieve an in-depth understanding of the cultural influence on CSR contents embedded in corporate websites. Finally, the chapter recommends areas for further discussion and research of the relation between culture and CSR.
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The Use of Geolocalized Social Networks Information to Guide and Enhance the Design of Local Cultural and Tourist Policies
An asset that can be managed and accumulated and traded in for trust, the legitimization of a position of power and social recognition.
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Exploring Ethical Consumption for Equity and Inclusiveness: Bridging Thoughts and Action of Consumers
The reputation of an organization is also one of its strong assets in present times. Reputation is an important investment and a source of profit for business organizations.
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