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What is Green Consumer

Handbook of Research on Green Economic Development Initiatives and Strategies
A type of consumer who buys green products such as ecological, organic or energy-saving products and therefore consumes fewer natural resources.
Published in Chapter:
Sustainable Consumption Trends in the World in the Context of Green Economy and Sustainability
Seda Yıldırım (Recep Tayyip Erdogan University, Turkey), Durmuş Çağrı Yıldırım (Namık Kemal University, Turkey), and Ayfer Gedikli (Istanbul Medeniyet University, Turkey)
DOI: 10.4018/978-1-5225-0440-5.ch004
Abstract
Nowadays, sustainable growth and development are main economic policies for the countries all over the world. Decreasing natural resources, deepening environmental pollution and global warming problems are red alert of our planet. Every single country on the earth has the responsibility to protect our planet. So, increasing environmental awareness caused new tendencies in consumer behaviors. Countries aim not to pollute or harm the environment while improving their economic performance and life quality by green economy. Besides, by sustainable consumption, it is aimed to support personal sustainable development. In this context, sustainable consumption trends and the reflections of green economy applications in the world will be discussed in this chapter. In addition, developed countries and developing countries will be compared with each other through results of global ecological footprint.
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More Results
Green Consumer Behavior and Its Implications on Brand Marketing Strategy
It is a form of consumption that is compatible with the safeguard of the environment for the present and for the next generations.
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Sustainable Enterprises Post COVID-19 Pandemic: The Rise of Sustainable Fashion Enterprises
A consumer who prefer to keep sustainable consumption patterns including less consumption, buying green products, and reducing waste etc.
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Neuromarketing as an Environmental Awareness Tool: The Sustainable Consumption
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Marketing of Greener Products: Trends and Practices
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The Consumer Role for Sustainable Development: How Consumers Contribute Sustainable Development Goals
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Anatomy of Green Marketing
Is the person who is supportive of environmental causes and prefers green product.
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Sustainable Innovation: Challenges in the Tourism Industry
The type of consumer that is concerned with individual environmental and social needs. It normally addresses the market in such a way that penalizes maximization of profits that disregards the maximization of the satisfaction of consumer needs, in accordance with the environment restrictions and regulations.
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Approaches to Sustainable and Responsible Entrepreneurship: Creativity, Innovation, and Intellectual Capital as Drivers for Organization Performance
Focuses on the competitive market economic laws that state that the limited resources to meet individual and social needs must be efficiently used, while the market should be regulated by authorities in order to stimulate production so that the behavior of producers becomes less oriented towards maximizing profit and more dedicated to optimizing consumption and maximizing the satisfaction of consumer needs, in accordance with the environment restrictions and regulations.
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