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What is Prosumer

Handbook of Research on User Experience in Web 2.0 Technologies and Its Impact on Universities and Businesses
Refers to consumers involved in production activities.
Published in Chapter:
Sharing Economy as a New Organization Model: Visualization Map Analysis and Future Research
Jialei Li (Dongbei University of Finance and Economics, China), Tao Meng (Dongbei University of Finance and Economics, China), and Muhammad Zahid Nawaz (Dongbei University of Finance and Economics, China)
DOI: 10.4018/978-1-7998-3756-5.ch016
Abstract
Although the sharing economy's commercial practice is booming, the study on the formation mechanism is fragmented. This chapter captures a whole picture of sharing economy's research and gives suggestions for future interesting studies. Based on the method of the Prisma protocol for systematic literature review, with the help of CiteSpace software, the authors map out the structure of existing literature. Current research found out that sharing economy as a new organization model is the current developing trend, sharing economy could be a strong method in the organization's management area. The definition of sharing economy can be included as a new economic phenomenon based on the internet, including peer-to-peer-based activities of obtaining, giving, or sharing the access to goods and services to maximize the utilization. This chapter concluded the connotation of sharing economy, based on the resource view, property right view, and technique view, and several future research plans are generated.
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More Results
When Do Working Consumers Become Prosumers?: Exploring Prosumer Characteristics for Organizational Value Creation Strategies
A consumer who exceeds his/her role by creatively engaging and co-producing value alongside an organization or platform.
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Consumers as Producers: Information Decomposition Exploiting the Prosumerist culture
Participation of customers in the production process of content of information.
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Marketing-Mix Metamorphosis and New Trusted Business Practices
A proactive consumer that voluntarily and when stimulated to do so, participates in the design, creation or improvement of products and services.
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Crowdsourcing Business Model in the Context of Changing Consumer Society
Proactive consumer; takes an active role in creating a product or service.
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Gamification and Social Media as Tools for Tourism Promotion
A contamination formed by combining the terms “producer” and “consumer”. In business and marketing environment the term describes a market segment between professional and consumer.
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Smart Metering Systems: A Blockchain Application for Sustainable Procurement
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Citizen Marketing
A combination of the words producer and consumer used to describe consumers who become involved in the design and manufacture of customized products.
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Sustainability in Fashion: A Mandatory Approach From Museums
The combination of the words consumer and producer, which describes the new leading role assumed by the receivers of the transmedia communication process, where they become a key part of the construction and dissemination of the story or narrative. This audience reaches different elements of the narrative through different platforms, articulates it like pieces of a puzzle, translates it into its code, and shares it. The use of digital communication platforms is its main dissemination tool, but “voice to voice” is also a widely used resource.
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The Assessment of Cultural Experience through the Measurement of Cross-Cutting Skills: The Giffoni Experience Case Study
Originally found in Toffler's studies (1980), it refers to people who produce some of the goods and services for their own consumption, so it defines at the same time the recipient and the creator of experience.
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Language Teachers' Investment in Digital Multimodal Composing (DMC) as a Manifold Application of Computer-Mediated Communication
It is a newly coined term used to describe those who are both producers and consumers of digital multimodal resources to enable meaning-making ( Duncum, 2011 ).
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Corporate Added Value in the Context of Web 2.0
The trend towards the so-called “age of participation” provides that in the future there will be no more separation between bidder and buyer, producer and consumer. Today users are no longer only consumers; they have increasingly become producers. This new type of participant is called a prosumer.
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Creating Relationships Based on Emotional Bonds With Generation Y in Virtual Environment: A Mediating Role of Gender
The concept formed from the words 'producer' and 'consumer' describing a consumer who is involved in co-creating and promoting of brand products, which he/she then consumes.
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Podcastia: Imagining Communities of Pod-People
Usually thought of as an amateur producer, or someone who normally consumes media, but occasionally also produces it. This segment of the population has paradoxically been thought of as a lucrative market segment that in many ways has a great amount of independence from the mainstream economy.
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Smart Tourism and Local Heritage: Phygital Experiences and the Development of Geotourism Routes
In general terms, the prosumer is a fusion between the notions of producer and a consumer. In the field of tourism, it is someone who actively engages in the process of accessing, consuming, and reviewing touristic services and experiences. Acting as an influencer in the chain of value, the web is used as a medium to reach other potential tourists, transferring professional and personal knowledge and contributing to the thrive of brands and products.
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Industry 5.0, Digital Society, and Consumer 5.0
Prosumers are the consumers that act as producers as well. They are more demanding, active and conscious consumers, contributing to designing novel products and services, improving materials and product durability reliability, and actively designing all the production and marketing processes.
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A Virtual Museum of Pompeii “ex Votos”: Design Strategies
The expression, is a crasis of the terms producer and consumer that indicates a consumer who is in turn producer or, in the same act that consumes, contributes to the production.
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The Application of Crowdsourced Processes in a Business Environment
Proactive consumer; takes an active role in creating a product or service.
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The Application of Crowdsourced Processes in a Business Environment
Proactive consumer; takes an active role in creating a product or service.
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Applying Web 2.0 Tools in Hybrid Learning Designs
A portmanteau formed by contracting word “producer” with the word “consumer,” signifying the blurring of the distinction between the two roles in today’s knowledge economy.
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Open Innovation as a Business Entrepreneurship Strategy: The Consumer as Value Creator in Digital Ecosystems
Person acting in a dual role combination of producer and consumer who have become content creators or generators of ideas, with respect to the goods and services that they consume, and that show a much more active participation in the media, especially the digital ones
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Public-Private-People Partnership Networks and Stakeholder Roles Within MaaS Ecosystems
A consumer who also produces services. Regarding transport services, prosuming may refer, for example, to peer-to-peer carsharing, ridesharing of people and goods, and organized hitchhiking.
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A Critical Cultural Reading of
A contraction of the terms ‘producer’ and ‘consumer’ and as such referring to the fact that in contemporary media the role of producers and users are often mixed. Alvin Toffler coined the term “prosumer” when he predicted that the role of producers and consumers would begin to blur and merge. In social software environments the more active users (as opposed to the mere ‘lurkers’) typically engage in the production of content. Some see the term ‘prosumer’ as a short for ‘professional consumer’.
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The Role of Electromobility in the Energy-Related Smart Grids
Prosumer refers to a type of active energy consumer who consumes electricity from the power grid and also produces it for his own consumption or for sale in the grid. The term “prosumer” is a combination of the two words “producer” and “consumer”.
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Healthcare 2.0: The Use of Web 2.0 in Healthcare
The trend towards the so-called age of participation provides that in future there are no more separations between bidder and buyer, and producer and consumer. Today users are no longer only consumer; they increasingly become producers. This new type of participant is called a prosumer.
Full Text Chapter Download: US $37.50 Add to Cart
Prosumers Building the Virtual World: How a Proactive Use of Virtual Worlds Can Be an Effective Method for Educational Purposes
A combination of the words supplier and consumer that can identify six different types of behavior regarding the interaction between user and acquired goods: do-it-yourself prosumer, self-service prosumer, personalized prosumers, collaborative prosumers, monetized prosumers and economic prosumers.
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Digital Citizens as Writers: New Literacies and New Responsibilities
A portmanteau combining producer and consumer , used to identify an individual both producing and consuming media.
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Energy Internet: Architecture, Emerging Technologies, and Security Issues
A mixture of the words “producer” and “consumer”. It denotes a person or company that acts as energy producer, energy consumer and energy seller, at the same time.
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Full Text Chapter Download: US $37.50 Add to Cart
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Podcastia: Imagining Communities of Pod-People
Usually thought of as an amateur producer, or someone who normally consumes media, but occasionally also produces it. This segment of the population has paradoxically been thought of as a lucrative market segment that in many ways has a great amount of independence from the mainstream economy.
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Blockchanging Money: Reengineering the Free World Incentive System
A proactive consumer that voluntarily and when stimulated to do so, participates in the design, creation or improvement of products and services.
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Exploiting P2P Solutions in Telecommunication Service Delivery Platforms
Prosumer is a portmanteau word formed by contracting the word producer with the word consumer. This term, adopted in the context of Web2.0, indicates people and/or entities acting at the same time as producer and consumer of contents, data and services.
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The Popular Culture of 3D Printing: When the Digital Gets Physical
Empowered by digital fabrication technologies like 3D printing, people who are able to both pro- duce and con- sume products themselves are described as prosumers .
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Pedagogical Responses to Social Software in Universities
A portmanteau formed by contracting word “producer” with the word “consumer,” signifying the blurring of the distinction between the two roles in today’s knowledge economy.
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