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e-Insuring Consumers in the Digital Age: What Every Business/IT Professor Needs to Teach!

By IGI Global on Jul 13, 2010
Insurance companies are working harder than ever to provide various electronic services to their customers. Agencies such as Medica, a regional non-profit health insurer, have made significant strides over the past two weeks to ramp up its digital-age offerings for members. The Minnesota based company partnered with HealthInsights in Minneapolis to offer Medica's commercial customers a value-based benefit program that will allow members to create their own personalized health scorecards ( www.fiercehealthpayer.com/story/medica-dives-electronic-services-health-scorecards-and-e-prescribing/2010-07-06). In order to meet the demands for research within the context of system design for financial services, IGI Global authors Aki Ahonen (OP Bank Group Central Cooperative, Finland); Jarno Salonen (VTT Technical Research Centre of Finland, Finland); Raija Järvinen (National Consumer Research Centre, Finland); Jouni Kivistö-Rahnasto (Tampere University of Technology, Finland) recently released their research in the form of a teaching case, eInsurance: Developing Customer-Friendly Electronic Insurance Services form the Novel Project Perspective. The study introduces an innovative organizational logic for developing and designing electronic services especially in the context of financial services, such as insurance. Furthermore, it introduces a novel electronic insurance service concept for consumers. The authors argue that the development of electronic service solutions for the use of financial sector formerly rather conducted in an organization may well be executed through a multi-organizational project-based working logic. In fact the case study establishes that the multi-organizational project-based logic results in a more creative outcome. Hence, the authors hope that the research encourages both academics and especially practitioners within the insurance business sector to take steps towards more collaborative working practices in order to generate more creative electronic service solutions for customers. Cases on Managing E-Services

This case is an excellent addition to any Business and/or Computer Science course. This research is part of a larger publication released by IGI Global, Cases on Managing E-Services (edited by: Ada Scupola, Roskilde University, Denmark).
  • Click here for more information regarding this case or the full length case book.
  • Click here for more information regarding IGI Global's teaching case collection.

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