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What is B2C

Chapter 116
Encyclopedia of E-Commerce Development, Implementation, and Management
Business to consumer.
Published in Chapter:
Impact of Gender and Product Type on Perceived Risk and Online Shopping Intentions
Stuart Dillon (University of Waikato, New Zealand), John Buchanan (University of Waikato, New Zealand), and Kholoud Al-Otaibi (University of Waikato, New Zealand)
Copyright: © 2016 |Pages: 19
DOI: 10.4018/978-1-4666-9787-4.ch116
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Chapter 19
Intermediaries in E-Commerce: Value Creation Roles
Business-to-consumer; used to refer to sales to individuals in households
Published in Chapter: Intermediaries in E-Commerce: Value Creation Roles; From: Encyclopedia of E-Business Development and Management in the Global Economy
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Chapter 3
Effects of Internet on Tourism Marketing: An Empirical Analysis About Online Tourism
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Chapter 11
The Economic Impact of E-Commerce in Singapore
Business to Consumers. Transactions between businesses and consumers.
Published in Chapter: The Economic Impact of E-Commerce in Singapore; From: Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN
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Chapter 8
Mobile Network Forensics: Emerging Challenges and Opportunities
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Chapter 240
Factors Determining E-Shopping Compliance by Nigerians
This acronym means business-to-consumers and it refers to online commodity retail directly between a firm and consumers (as opposed to B2B).
Published in Chapter: Factors Determining E-Shopping Compliance by Nigerians; From: Encyclopedia of Information Science and Technology, Fourth Edition
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Chapter 4
The Evolution of Intermediaries in E-Commerce
Business-to-consumer; used to refer to sales to individuals in households.
Published in Chapter: The Evolution of Intermediaries in E-Commerce; From: Encyclopedia of E-Commerce Development, Implementation, and Management
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Chapter 10
The Effects of Artificial Intelligence (AI) on Marketing
When companies only communicate and sell to individual customers.
Published in Chapter: The Effects of Artificial Intelligence (AI) on Marketing; From: Complex AI Dynamics and Interactions in Management
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Chapter 7
Customer Perceptions of the Banking System Through Customer Relationship Management in Pakistan
It refers to the process of a firm selling products and services directly to end-users or customers.
Published in Chapter: Customer Perceptions of the Banking System Through Customer Relationship Management in Pakistan; From: Navigating the New Normal of Business With Enhanced Human Resource Management Strategies
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Chapter 4
Exploring the Relationship Between Social Media and Social Influence
The business environment where firms directly communicate and promote their products and services to the consumers through adopting multiple media and using integrated marketing communication strategies.
Published in Chapter: Exploring the Relationship Between Social Media and Social Influence; From: Leveraging Computer-Mediated Marketing Environments
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Chapter 3
Supply Chain in Cross-Border E-Commerce
Business-to-consumer refers to business transaction directly form a business entity to the consumer.
Published in Chapter: Supply Chain in Cross-Border E-Commerce; From: Cross-Border E-Commerce Marketing and Management
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Chapter 13
Determinants of Women's Online Buying Behavior: An Extension of the TAM Model
Business-to-consumer (B2C) refers to the process of selling items and services directly between a business and the end user’s consumers.
Published in Chapter: Determinants of Women's Online Buying Behavior: An Extension of the TAM Model; From: Sales Management for Improved Organizational Competitiveness and Performance
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Chapter 12
The Impact of FinTech on Financial Services in India: Past, Present, and Future Trends
Sales to consumers are referred to as “business-to-consumer” sales or B2C.
Published in Chapter: The Impact of FinTech on Financial Services in India: Past, Present, and Future Trends; From: Innovative Strategies for Implementing FinTech in Banking
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Chapter 11
Exploratory Investigation Into Globalization and Linkages Among ICTs and Usages Within SMEs Environments in Cambodia
It is shorthand for business to consumer. It is the process of selling products and services directly between a business and consumers who are the end-users of its products or services.
Published in Chapter: Exploratory Investigation Into Globalization and Linkages Among ICTs and Usages Within SMEs Environments in Cambodia; From: Impact of Globalization and Advanced Technologies on Online Business Models
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Chapter 107
An Update on Mobile Broadband Availability in the United States
Business to consumer. Frequently used to refer to online retailers selling directly to consumers.
Published in Chapter: An Update on Mobile Broadband Availability in the United States; From: Encyclopedia of E-Commerce Development, Implementation, and Management
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Chapter 4
An Empirical Study on the Relationship Between Economic Growth and E-Commerce
Business to Customer e-commerce that is the most widely known type of e-commerce, is a virtual store that occurs with the development of web and wap technologies.
Published in Chapter: An Empirical Study on the Relationship Between Economic Growth and E-Commerce; From: Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage
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