What is Brand Awareness

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The likelihood as to how aware a customer is about a brand, product, or service. It is how much a customer or prospect recalls or recollects about a particular company and its goods. Learn more in: The Role of the Electronic Word-of-Mouth in the Hotel Industry

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It is a measure of how identifiable the brand is for target customers. Learn more in: Social Media and Business Practices

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Brand awareness is the existence of a brand name in the memory of customers. Learn more in: Employee-Based Brand Equity and Factors of Employee-Brand Association

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The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services. Learn more in: Smart Technology For Addressing Pandemic Disruption: Impact of Social Media Influencers on Brand Awareness During the Pandemic

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Brand awareness refers to whether consumers can recall or recognise a brand, or simply whether consumers know about a brand. Two important aspects of brand awareness are brand recognition and recall. Learn more in: Communicating and Building Destination Brands With New Media

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Knowledge of a person up to any extent from minimum to the most about the details of any offering, for example, features, utility, source, cost, availability, etc. which creates an overall image about the offering that pops up in that person’s mind or memory, whenever the person may think of that kind of offering in general. Learn more in: Usage of the Basic Facebook Features as Befitting Marketing Tools

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Brand awareness is the level of consumer consciousness of a company. It measures a potential customer’s ability to not only recognize a brand image but to also associate it with a certain company’s product or service. Brand awareness is the probability that consumers are familiar with the life and availability of the product. It is the degree to which consumers precisely associate the brand with a specific product. Learn more in: Real-Time Marketing as a New Marketing Approach in the Digital Age: A Study on the Brands' Social Media Sharing in Turkey

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The extent to which individuals are conscious about the particular product, brand, or service. Learn more in: Advergames and Children

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Consumers' ability to recognize a brand and their consequent ability to remember it spontaneously. Learn more in: The Influence of Music on Online Advertising: The Case of YouTube

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Refers to whether consumers can recall or recognize a brand, or simply whether consumers know about a brand. Learn more in: Case Study of Branded Content in the Automotive Industry: Road Song Citroën DS3 With Singer Leiva

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It measures the familiarity and acknowledgement of a brand by its customers and prospects, helping to determine the percentage of the market that knows the brand and associates it with its products. Learn more in: The Role of Websites in Business Internationalization: A Closer Look at Objectives and Strategies

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Customers' awareness of the features or image of a specific brand of goods or services. Learn more in: Branding Through Online Social Networks: Impacts on Export Markets

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Brand awareness is the extent to which a brand is known by potential consumers, and is correctly associated with a particular product. Learn more in: Marketing Decisions with Reference Price Effect

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It measures customer's ability to recognize a brand and associate it with a specific company, product, or service. Learn more in: Communication During a Pandemic: An Analysis Through the Lenses of Brand Management Strategy

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Extent to which a brand is recognized by potential customers, and is correctly associated with a particular product. Learn more in: Social Media Brand Management

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Brand awareness is defined as ‘‘information stored in the consumer’s memory related to the product or services which they use to differentiate the chosen brand from the other brands. Learn more in: An Exploration of the Factors Affecting Brand Association

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Remembering, recalling, and defining the existence of a brand in the minds of consumers. Learn more in: Purpose-Driven Marketing Wars: Dishwashing Detergent Brands' Purpose-Driven Marketing Campaigns in Turkey

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The level of consumer familiarity and knowledge of a brand that ranges from unawareness to top-of-mind awareness. Learn more in: Comparing Private Label Brand Equity Dimensions of the Same Store: Their Relationships, Similarities, and Differences