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What is Consumer Behavior

Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence
This is the focus of studies of consumers and the processes they employ to choose use (i.e., consume), and dispose of products and services.
Published in Chapter:
Analyses of Visitors' Experiences in Museums Based on E-Word of Mouth and Tripadvisors Online Reviews: The Case of Kwame Nkrumah Memorial Park, Ghana and the Nike Center for Art and Culture, Nigeria
Fordjour Richmond (Universidade do Algarve, Portugal), Nwogu Chimaraoke Uchechukwu (Universidade do Algarve, Portugal), and Célia M. Q. Ramos (Universidade do Algarve, Portugal)
DOI: 10.4018/978-1-6684-7735-9.ch009
Abstract
Culture is one of the reasons that encourage many tourists to travel, one of the places par excellences to show the culture and values of a people is the museum, a monument responsible for the transmission of knowledge between generations. Additionally, visiting museums can contribute economically to local populations. In this context, this chapter intends to analyze the experience lived by the visitor in one of the two most important museums on the African continent, Ghana, and Nigeria, through the analysis of the content generated in social media, which may or may not contribute to encouraging the visit of new tourists. The methodology used was text mining with the application of sentiment analysis. As a result, it was concluded that the visitors considered the experience very positive and described it as an interesting, valuable, and beautiful/wonderful visit.
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Unlocking Knowledge Through Escape Rooms in Online Higher Education: Proposal for Learning About Consumer Behavior
The study of customers' actions in the marketplace and the underlying motives for those actions in selecting goods and services to satisfy their wants and needs. Furthermore, this topic is related to psychological knowledge about which brain areas are involved in consumer decision making.
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The COVID-19 Pandemic and Its Impact on the Global Market: A Microeconomic Perspective
The study of how people and businesses choose and utilize products and services.
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Neuromarketing Insights for Start-Up Companies
Emotional, mental, and behavioral responses about purchasing, using and disposing goods and services.
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The Psychology of Consumerism in Business and Marketing: The Macro and Micro Behaviors of Hofstede's Cultural Consumers
Widely discuss the implications of culture on different aspects of consumer behavior such as consumer decision making, purchase and consumption related behavior, consumer satisfaction, dissatisfaction, and complaining behavior.
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What Do Facebook Users Feel About Facebook Advertising?: Using an Experience Sampling Method (ESM) to Explore Their Digital Advertising Experiences
The study of the decision-making processes to select, secure, use, and dispose of products or services by individuals, groups, or organizations. In the advertising industry, this term usually refers to how customers respond to advertising and marketing communications messages (such as in the information processing model) or how consumers decide to use multiple platforms in their daily lives. Consumer behavior aims to examine social, cultural, regulatory, and other ecological factors in affecting the decision-making process.
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Towards the Understanding of Consumer Behavior in the Metaverse: A Systematic Literature Review Using the PRISMA Methodology
Consumer behavior refers to the actions and decisions made by individuals and households when they acquire, use, and dispose of goods and services.
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An Analysis of the Studies in Turkey into Consumer Behavior During Periods of Economic Crisis
The process by which individuals search for, select, purchase and dispose of goods and services, in satisfaction of their needs and wants.
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Explaining Consumer Behavior in the Hospitality Industry: CSR Associations and Corporate Image
It is the study of individuals and groups and the processes they use to select and dispose of products, services, experiences or ideas to satisfy needs and the impacts that these processes have on the consumer and society.
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Communication Tools in the Customer's Journey: Application to the Tourism Sector
Represent the study of individuals, groups, or organizations and all the activities associated with the purchase, use, and disposal of goods and services.
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Analysis of the Contribution of ICT to Cultural and Religious Tourism: In Communicating Religious Heritage to Visitors and Tourists
This is the focus of studies of consumers and the processes they employ to choose, use (i.e., consume), and dispose of products and services.
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Family Business Firms' Branding: Managing Strategic Attributes That Influence Millennial Consumer Behavior
It depends on their perception of a brand as well as the product and service offered by a firm.
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From Utilitarian to Hedonic Consumer Behavior: An Evaluation for the Socio-Digital Age
It is the process of selecting, using, and evaluating goods and services that individuals or households will use to satisfy their needs.
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Consumer Perception of Purchasing Organic Foods: A Case Study of Online Consumer Behavior
Customers buy organic foods to satisfy their needs and wants. It refers to the actions that consumers taken and the underlying motives for those actions.
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Ethically Questionable Behavior and Consumerism in Uganda: A Survey of University Students
This refers to how customers make decisions in the market place, and how they generally behave in the market place.
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Consumer Behavior and Sustainable Consumption in Economic Theory
Consumer behavior refers to the purchasing behavior of consumers and the factors that affect these behaviors and the cause-and-effect relationships between them.
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Consumer Behavior: Motivational Factors for the Decision to Purchase Organic Products in Mexico
Consumer behavior is that part of the behavior of people and the decisions that this implies when they are acquiring goods or using services to meet their needs.
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The Role of Technologies in Relationship Management and Internal Marketing: An Approach in the Health Sector
The study of individuals, groups, or organizations and all the activities associated with the purchase, use, and disposal of goods and services, including the consumer’s emotional, mental, and behavioral responses that precede or follow these activities.
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Sentiment Analysis of Online Consumer Reviews About Gastronomic Experiences
This is the focus of studies of consumers and the processes they employ to choose use (i.e., consume), and dispose of products and services.
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Augmented Reality for Smart Tourism in Religious Heritage Itineraries: Tourism Experiences in the Technological Age
This is the focus of studies of consumers and the processes they employ to choose, use (i.e., consume), and dispose of products and services.
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Social Media Marketing: Psychological Insights, Managerial Implications, and Future Research Directions
Brand evaluation, attitudes and purchase intentions in response to marketing messages that are embedded in social media venues.
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A Review on Chatbot Personality and Its Expected Effects on Users
Often associated with marketing, consumer behavior focuses on studying individuals’ characteristics as consumers and their decisions regarding the choice, purchase, consumption and use of products and services.
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Marketing Strategies for the Generation “C” Consumer Behavior: An Overview for the GSM Market in Turkey
The behavior of consumer while comparing or deciding to buy or comment on a product or service under different, similar or the same market conditions.
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Measuring Brand Community Strength
Processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires.
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Consumer Behavior: Motivational Factors for the Decision to Purchase Organic Products in the Municipality of Guadalajara, Jalisco
Consumer behavior is that part of the behavior of people and the decisions that this implies when they are acquiring goods or using services to meet their needs.
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Sustainable Marketing and Retailing: Demystifying the Emerging Themes and Future Research Directions
Is the study and analysis of the choices, actions, and behaviors that individuals or groups adopt when purchasing, using, or discarding a good, service, or concept. It encompasses everything that influences customers' decisions and behavior in the marketplace, including psychological, social, and economic variables.
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“Not Ignoring the FoMO (Fear of Missing Out) Effect” as a New Way to Persuade Consumers to Buy
It is the emotional, mental and behavioral reactions of consumers in the purchasing decision process.
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Marketing Management in Digital Marketing and Consumer Behaviour Context
The general name for actions of consumers related to consuming activity.
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Consumption of Artistic and Cultural Products in the Pandemic and the Influence of Technology: Evidence From Brazil
The study of the behavior of individuals, groups and organizations, all activities related to how they search for information, take decisions, use and adopt products and services to satisfy their desires and needs.
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Religious Tourism Experience Model (RTEM): A Recommendation Model for Dissemination of Cultural and Religious Heritage
This is the focus of studies of consumers and the processes they employ to choose, use (i.e., consume), and dispose of products and services.
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Exploring Mobile Users' Daily Experiences in the United States and Taiwan: An Experience Sampling Method to Study Privacy Concerns in Location-Based Marketing Applications
The study of consumers’ decision-making processes to select, secure, use, and dispose of products or services. This term often refers to how consumers respond to advertising and marketing messages. The study of consumer behavior also examines social, cultural, regulatory, and other ecological factors in affecting their decision-making processes.
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Neuromarketing Trends and Opportunities for Companies
Is a study how an individual customer, group or organization select any product or services to satisfy the needs and wants.
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Reshaping of Museums With Experiences: An Examination on the Hatay Archeology Museum
It can be defined as a process that includes decisions and activities related to selecting, purchasing, using and disposing products and services to meet the wishes and needs of individuals or groups.
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Consumer Behavior: Motivational Factors for the Decision to Purchase Organic Products in the Municipality of Guadalajara, Jalisco
Consumer behavior is that part of the behavior of people and the decisions that this implies when they are acquiring goods or using services to meet their needs.
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Traveler Decision Making in Online vs. Offline Buying Behavior: A Contrasting Perspective
Consumer behavior is the study of individuals, groups, or organizations and all the actions associated with buying, use and disposal of goods and services, including the consumer's emotional, mental, and behavioral responses that revolve around these activities.
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The Impact of Social Marketing and Corporate Social Responsibility on Energy Savings as a Competitive Strategy
It is the study of how individual customers, groups or organizations select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants. It refers to the actions of the consumers in the marketplace and the underlying motives for those actions.
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Customer Experience: The New Competitive Advantage for Companies That Want Their Customer at the Center of Their Business
Consumer behavior is how customers decide to purchase, research and interact with a brand and its products. It also involves how needs and wants of consumers arise and how consumers make decisions to fulfill these needs and wants.
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What Motivates Young Technology-Literate Consumers in Densely Populated Areas?
Consumer behavior is the study of how individual or groups of customers make purchasing decisions and the underlying motivations for these purchasing decisions.
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The Effects of Real-Time Content Marketing on Consumer Emotions and Behaviors: An Analysis on COVID-19 Pandemic Period
It contains mental and physical actions that consumers interest in when searching for, deciding, buying, and using products and services.
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Gaming, eSports, and Spanish Consumer Behavior
Consumer behavior refers to the study of how customers (individuals and organizations) satisfy their needs and wants by choosing, purchasing, using, and disposing of goods, ideas, and services.
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The South Asian Sharing Economy: Marketing Theory and Practice
Consumer behavior is the study of consumers and the processes they use to choose, use (consume), and dispose of products and services, including consumers’ emotional, mental, and behavioral responses.
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Country-of-Origin Effect and Digital Marketing: Evaluating Current and Future of Marketing
The sub-research subject of marketing, which includes many different sub-components such as consumers' thinking styles, attitudes, and behaviors.
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Sustainable Digital Marketing: Proposal for a Renewed Concept
Consumer journey when purchasing a product/service, whether online or offline.
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A Neuromarketing Perspective for Assessing the Role and Impact of Typefaces on Consumer Purchase Decision
Consumer behaviour is the study of individuals’, groups’ and organizations’ decisions with regard to the selection, purchase, use, and disposal of goods, services, ideas, or experiences to satisfy their needs and wants.
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Ingredient Branding Strategy to Improve Brand Attitude for Chinese Brands Suffering From Country-of-Origin Effect in Foreign Markets: An Empirical Study on BYD Tang Electric Vehicle Model
This refers to the actions and decisions made by individuals and households when purchasing and using products and services. It involves factors such as personal preferences, cultural influences, social norms, and economic conditions that affect how consumers choose to spend their money.
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Visuality in Corporate Communication
It can be defined as a process that includes the decisions about selecting, purchasing, using and disposing of products and services.
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Corporate Social Responsibility and Digital Tools: The Cause-Related Marketing Case
Activities that are carried out by an individual, since he/she has a need until he/she buys, consumes or uses the product, and evaluates it (its satisfaction level). Several aspects are considered in consumer behavior: what, why, how, when, how much/many, where individual buys and consumes the product, the purchase decision process, and the different variables that influence on it.
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The Adoption of Corporate Social Responsibility (CSR) Policy in the Tourism Sector: How CSR Affects Consumer Loyalty in the Greek Hotel Industry
Consumer behavior is the study of how individuals and organizations make decisions to purchase, use, and dispose of products and services. It involves analyzing factors that influence consumer decision-making such as cultural, social, psychological, and economic factors.
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Changes in Consumer Behaviors During the Pandemic and Virtual Strategies for Acquiring and Keeping Customers
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Personalization of Marketing for Today and the Future: The Role of Artificial Intelligence
The behavior or habits of the individuals or institutions in consumer roles in topics such as purchasing, consuming, using, or disposing of a product, service, or idea.
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Will Social Media and Its Consumption Converge or Diverge Global Consumer Culture?
Refers to the study of the decision-making process (at individual, group, organizational, societal, or national levels) to purchase, consumption, and disposal of a product or a service. The field emerges in 1940s and 1950s as a sub-field in the marketing research.
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The Role and Challenges of Consumer Research in the Dynamic Economic and Social Environment of Latin America
The behavior that consumers display in searching for, evaluating, buying and using goods and services.
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How to Integrate Sustainable Considerations Into the 4Ps of Marketing: Product, Price, Promotion, Place
Entails how individuals, groups, and organizations select, purchase, use, and dispose of products and other services that satisfy their needs and wants.
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Nature-Based Tourism: A Study on Consumer Behavior When Participating in Camping Activities
The meticulous study of when, why, how and where people decide to buy a product/service or not. It implies understanding the consumer decision-making process, both individually and in groups, by studying the characteristics of individual consumers through demographic and behavioral variables in an attempt to perceive consumer needs and desires, and also assess the influence of groups on the consumer (e.g., family, friends, reference groups and society).
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