What is Electronic Word-of-Mouth (eWOM)

1.

Is a form of online recommendation or buzz marketing and it can become viral if the message is persuasive or funny enough. Learn more in: Social Media Applied to Tourism and Hospitality: The Case of Hotels in the Porto Metropolitan Area

2.

All informal communications directed at consumers through internet-based technology related to the usage or characteristics of particular goods and services, or their sellers. Learn more in: Main Generators of the Electronic Word-of-Mouth in the Case of Hotels

3.

All informal communications directed at consumers through Internet-based technology related to the usage or characteristics of particular goods and services, or their sellers. Learn more in: Similarities and Differences Between Word-of-Mouth and Electronic Word-of-Mouth

4.

WOM sent via the Internet, which is made available to an unspecified number of people by using online review platforms, or to particular persons by using e-mail, short mail services (SMS), or social networking sites (SNS), Learn more in: Consumer Adoption of PC-Based/Mobile-Based Electronic Word-of-Mouth

5.

This refers to favorable and unfavorable comments made by social media participants, especially Generation Y towards a brand, product, or organization online. Learn more in: Greenwashing as Influencing Factor to Brand Switching Behavior Among Generation Y in the Social Media Age

6.

Person-to-person communication that occurs over the Internet or another electronic form of communication. Learn more in: Citizen Marketing

7.

eWOM refers to messages that are written to be exposed through internet-mediated communication. Learn more in: Understanding Online Falsehood From the Perspective of Social Problem