Raising Discoverability

How to Best Promote Your Work After Publication

By Mikaela Felty on Feb 28, 2022
Completing an academic reference book is a major accomplishment and milestone in a researcher’s career. It is hoped that at the official release of the book, the Editor or Author finally gets the opportunity to see their hard work rewarded as other researchers and scholars start implementing the book into their own research. However, the publication process does not end at the official release of a book. In order for a reference book to receive the attention that it deserves, it is essential that the editor(s) or author(s) of the project promote their book and research.
Benefits of Publishing With IGI Global:
  • Traditional and Open Access Publishing Models
  • Honorariums & Royalties
  • Free Use of the eEditorial Discovery® Submission System
  • Flexible Timelines (Less Than 1 Year, if desired)
  • Rigorous Double-Blind Peer Review Process
Quick Links
Submit a Book Proposal
Submit a Journal Proposal
Call for Papers
Research Areas of Interest
Peer Review Process
Benefits of Promoting Your Research
Promoting newly published content benefits researchers in a variety of ways, including:
young businesswoman explaining research results
  • Increases the citation rate and usage of the research.
  • Increases the book’s or journal’s potential to be indexed and listed in major indexing and abstracting services worldwide.
  • Creates networking opportunities with other experts in the field.
  • Leads to further editorial prospects such as editorship and
    reviewer opportunities
  • Supports author metrics and enhances scientific output measurements.
Discoverability Check List
The below check list comprises an essential guide for researchers looking to maximize their impact and reach.
  • Recommend The Publication to Your Library

    To recommend your recently published work to your institution’s library, you can complete the recommendation form specific to the book or journal the content is published within. You can also put a representative from our Author Relations Team in direct contact with your institution’s library and note your interest for your institution to acquire your title so that it becomes available to faculty, students, and staff in support of their research needs.

    Another way that your research can be added to your institution’s library is to recommend IGI Global e-Collections to your library. As an IGI Global contributor, this has numerous benefits to you as any future works you publish with us will be made available to your library through the e-collections.

  • Recommend the Publication to Your Colleagues and Students

    Upon publication, editors and authors at IGI Global receive an exclusive contributor discount code. You may share this code with your colleagues and students who may wish to acquire your publication or any other IGI Global Publication on our Online Bookstore. This discount is applied during step two of the checkout process in the shopping cart.

  • Share Your Publication’s Webpage

    Update your social and professional networks with direct links to your book’s webpage to notify them when your title is available for pre-order, scheduled for release, and any other notable event. By doing this, you can encourage your network to share news about your publications, including bibliographic information, table of contents, and special promotions. For social media use, be sure to tag us @IGIGlobal in your posts!

  • orcid logoCreate/Connect Your ORCID iD

    This will increase the discoverability of your research and enables you to manage your research activities in one central location.

  • Adopt Your Publication into a Course

    Include your publication in your course syllabus or as a supplemental reading to provide your students with access to your valuable research. A representative from our Author Relations Team can also assist you in ensuring your title is widely accessible for use in courses.

  • Gain Your Institution’s Support

    Many institutions have a marketing department or public relations team. You can ask for their support in spreading the word about your publication. Institutions typically see this as a point of pride that one of their faculty members has added high-quality research into the body of knowledge.

  • Award Applications and Opportunities

    If there are any applicable awards for your title, our Author Relations Team will happily support your application. Additionally, if your publication wins an award, we will include it on the book’s or journal’s webpage and share the news with our networks.

  • Suggest Book Reviewers (For Book Editors/Authors)

    As the expert in your field, you are the best person to reach out to your network of qualified individuals and ask them to provide a statement on the impact of your work. Once you have arranged parties interested in reviewing your released publication, you can put them in contact with a representative from our Author Relations Team and they can arrange review access. We are able to provide perpetual access to the electronic version of the title upon their completion of the review.

Quick Guide to Research Sharing & Copyright
CC BY 4.0 It is important to note the license that your work was published under, and the sharing capabilities or limitations wrought by that license. For instance, work published under the traditional publishing model (standard access), where the copyright of the work transfers to the publisher, does have some limited sharing capabilities under IGI Global’s Fair Use Policy. Open Access (OA) content published with the CC BY 4.0 license, wherein the copyright remains with the author of the work, allows substantially more options and flexibility. The below chart provides a quick overview of where and how you may share
your work:
Traditional Publishing Model
(Standard Access) (Fair Use Policy)
Open Access Publishing
(CC BY 4.0 License)
Can post the final typeset PDF of the chapter on the author’s secure personal website.
Can post the final typeset PDF of the chapter on the author’s university repository site.
Can share the formally accepted and planned for publication (pre-publication posting).
Can post the chapter on general open access sites and repositories for free download and distribution such as ResearchGate, arXiv, Academia.edu, SSRN, or society-sponsored sites.
Can use in a course pack
Must secure written permission from IGI Global
Can be given to a third party to post, copy, distribute, sell, or give for free or for any monetary consideration.
Can republish the chapter in a future book publication that they are authoring or editing.
Must secure written permission from IGI Global
Can republish the chapter in a future book publication.
Note: Under the Fair Use Policy, authors may only use the final typeset PDF version of their manuscript. Under Open Access (OA), authors may use the formally accepted and planned for publication version or the final typeset PDF version for sharing purposes. However, authors are asked to link back to the published version on IGI Global’s website and whenever possible, the final published version of the manuscript should overwrite any pre-publication posting.
Our Author Relations Team is a valuable resource for all of our IGI contributors. They will collaborate with you to share your research to its fullest potential. Upon completion of your publication, a representative from the Author Relations Team will reach out to you to assist in raising your book’s discoverability.
For more information, please watch our helpful video, “Best Practices to Support Your Title” or reach out to our Author Relations Team directly at authorrelations@igi-global.com.
If you are interested in leading a new book or journal project, or are looking to contribute a book chapter or journal article to an IGI Global publication, please use the quick links below:
About IGI Global

Founded in 1988, IGI Global, an international academic publisher, is committed to producing the highest quality research (as an active full member of the Committee on Publication Ethics “COPE”) and ensuring the timely dissemination of innovative research findings through an expeditious and technologically advanced publishing process. Through their commitment to supporting the research community ahead of profitability, and taking a chance on virtually untapped topic coverage, IGI Global has been able to collaborate with over 150,000+ researchers from some of the most prominent research institutions around the world to publish the most emerging, peer-reviewed research across 350+ topics in 11 subject areas including business, computer science, education, engineering, social sciences, and more. Learn More About IGI Global >

Newsroom Contact

Author Relations Team
(717) 533-8845

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