Tailor-Made or Creepy?

How AI Changes the Game with Targeted Advertising and Rapid Upscaling

By IGI Global on Apr 25, 2024
0 Imagine a future where advertisements aren't just interruptions but entertaining moments that make you laugh. The ads understand you, your needs, and your sense of humor. But here's the twist—how can advertisers possibly keep up with billions of unique individuals on the planet? Enter artificial intelligence. AI tailors ads specifically to you, learning more about you with every click and swipe. It's like having a personal ad curator who knows what you want, sometimes even before you do. So, prepare for the ads of the future that do more than sell to you.

Artificial intelligence (AI) has emerged as a potential solution to these challenges. One remarkable facet of AI, generative technology, empowers marketers to create captivating and personalized content on an unprecedented scale. By leveraging generative technology, marketers can automate the content creation process, enabling them to produce relevant and compelling material tailored to the unique preferences of their audience. Furthermore, AI allows marketers to extract valuable insights from consumer data, offering a deeper understanding of their behaviors and preferences. With this knowledge, marketers can refine their strategies and messaging to resonate more strongly with their target demographic. In essence, AI-driven generative technology equips marketers with the necessary tools to survive and thrive in the dynamic realm of digital marketing.

To better understand how marketers utilize AI for campaigns, the book The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics (ISBN: 9781668493243) provides a detailed examination of how organizations can leverage AI technologies to gain a competitive edge in the market.

9781799884828
The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics
Profs. Sandrina Teixeira and Jorge Remondes
© 2024 | 318 pgs. | ISBN13: 9781668493243
  • Covers Topics such as Machine Learning, Marketing, and Predictive Analytics
  • Ideal for Executives, Researchers, and Students
  • Indexed In: SCOPUS
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9781799884828
Global Applications of the Internet of Things in Digital Marketing
Profs. Arshi Naimn and V. Ajantha Devi
© 2023 | 410 pgs. | ISBN13: 9781668481660
  • Covers Topics such as Digital Marketing, Internet of Things,
    and Marketing
  • Ideal for Business Owners, Managers, and Researchers
  • Indexed In: SCOPUS
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9781799884828
Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence
Profs. Afzal Sayed Munna, Md Sadeque Imam Shaikh, and Baha Uddin Kazi
© 2023 | 260 pgs. | ISBN13: 9781668477359
  • Covers Topics such as Digital Marketing, Metaverse, and SME
  • Ideal for Business Leaders, Marketers, and Researchers
  • Indexed In: SCOPUS
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9781799884828
Cultural Marketing and Metaverse for
Consumer Engagement
Profs. Amandeep Singh, Sandhir Sharma, Amrinder Singh, et. al.
© 2023 | 335 pgs. | ISBN13: 9781668483121
  • Covers Topics such as Digital Era, Marketing, and Metaverse
  • Ideal for Business Owners, Managers, and Students
  • Indexed In: SCOPUS
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9781799884828
Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential
Marketing Practices
Prof. Gökhan Akel
© 2022 | 596 pgs. | ISBN13: 9781668443804
  • Covers Topics such as Artificial Intelligence, Digital Transformation, and Experiential Marketing
  • Ideal for Managers, Marketers, and Students
  • Indexed In: SCOPUS
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About IGI Global – Publishing Tomorrow’s Research Today
Founded in 1988 and headquartered in Hershey, Pennsylvania, USA, IGI Global is a leading medium-sized independent international academic publisher of cutting-edge, high-quality, peer-reviewed scholarly reference publications in the three major academic subject areas of Business & Management, Scientific, Technical, & Medical (STM), and Education. With a commitment to facilitating the discovery of pioneering scientific research, this publishing house has empowered over 200,000+ expert researchers from leading institutions globally to bring advanced reference books and scholarly journals to the research community. IGI Global’s Open Access Journal Program includes nearly 200+ active fully open access journals and at present, IGI Global is one of the largest 100% open access journal publishers in the world. Through traditional and open access publishing workflows, IGI Global’s unique, swift, and agile proprietary processes (books release in roughly 6-9 months from start to finish) ensures that tomorrow’s researchis published today.

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