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Online Educational Symposium Series

February Symposium features "Customer-Centric Marketing Strategies: Making the Best Business"

By IGI Global on Jan 17, 2013
February Symposium features Customer-Centric Marketing Strategies: Making the Best BusinessWhat do customers want? In the recent years of online sales and marketing, customer-centric strategies have gained momentum in not only the professional field, but the academic world as well. The marketing world has finally acknowledged the huge importance of establishing long-term customer relationships. As a result, academics and marketing practitioners must maintain steady focus on customer driven and customer-oriented concepts. With the gradual development of customer relationship management and knowledge management, customer knowledge management is becoming a buzzword in the marketing discipline.

February's edition of IGI Global's Online Symposium Series will introduce and discuss the innovative concept of Customer Knowledge Management (CKM), addressing the theoretical constructs of CKM and a conceptual framework regarding its impact on the marketing performance of organizations. This symposium is a discussion of the chapter featured in IGI Global publication: Customer-Centric Marketing Strategies: Tools for Building Organizational Performance.

Assistant Professor Mohammad Fateh Ali Khan Panni is a Lecturer in the School of Business at City University, Bangladesh. He specializes in the fields of consumerism, brand loyalty, online shopping, and internet banking. He is track Chair of the Annual Euromed Conferences and an editorial team member of African Journal of Marketing Management (AJMM) (Academic Journal series). He is also a listed reviewer of Journal of Information and Knowledge Management (JIKM), a World Scientific Publication.

View the complete details in our symposium archive or watch the recorded presentation.
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