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What is Diffusion of Innovation

Handbook of Research on Global Education and the Impact of Institutional Policies on Educational Technologies
The study of both individual and organizational decisions that inform strategies for the adoption of innovations.
Published in Chapter:
Fusion+SNA: A Strategic Model for Technology Innovation as a Function of Communication Networks – A Case Study of a K-12 School
Gerald Ardito (Manhattanville College, USA), Micah Shippee (Syracuse University, USA), and Jesse Lubinsky (Manhattanville College, USA)
DOI: 10.4018/978-1-7998-8193-3.ch010
Abstract
Multiple models exist for understanding and predicting the adoption of technological innovations including SAMR, TPACK, and ADDIE. The authors have found these models are generally static, thus discounting the inherently iterative nature of adopting technological innovations. To address this gap, the authors have proposed a new model called Fusion+SNA which combines the dynamic nature of activity theory and diffusion of innovation research with an in-depth understanding of social networks. The authors employ the Fusion+SNA model in a case study that reported on a real attempt at an adoption of technological innovation in a K-12 context with a cohort of fifth-grade students and their teachers.
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Agent-Based Intelligent System Modeling
Popularized by Everett Rogers, it is the study of the process by which an innovation is communicated and adopted over time among the members of a social system.
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Artificial Intelligence Trends and Perceptions: Content Strategy and the Customer Journey
The process by which innovative ideas, products, and services spread through a population or geographic area over time.
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University 2.0: Embracing Social Networking to Better Engage the Facebook-Generation in University Life
Rogers (1995 , p5) defines diffusion as “the process by which innovation is communicated through certain channels over time among members of a social system.” In this chapter, the term has been defined as the process of adoption of the innovation by actors within a social system. Crucial to the argument presented here has been the notion that these actors may adopt different behaviours in the various social systems to which they belong.
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E-File Adoption: Diffusion, Experience, and Trust
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Innovative Trends in Technology for Marketing of Events
Diffusion of innovation means an adoption process across a population over time and it includes a special form of communication that leads to the spread of innovation from one individual to the other.
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Teaching Style in the Online Classroom
The spreading of an innovation, its emulation, and copying throughout firms, industries, and countries. Intra-firm diffusion is the rate by which old technologies are displaced by new ones (Parker, 1978).
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Electronic Gaming in Germany as Innovation in Education
Denotes the process in which an innovation is communicated through certain channels over time among the members of a social system.
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Social, Political and Ethical Responsibility in Broadband Adoption and Diffusion: A German Case Study
Everett Rogers defines diffusion as the process by which an innovation is communicated through certain channels over time among the members of a social system.
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Strategic Challenges of the Portuguese Automotive Industry: In Search of an Iberian Sourcing Strategy
A theory that seeks to explain how, why, and at what rate new ideas and/or new technologies spread in the market.
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Event Management in Social Media
Innovation is a process that continually renews itself.
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Artificial Intelligence and Robotics in the Nail Care Industry: Are Cyberattackers Sitting Pretty for a Zero-Day Attack?
A theory that clarifies how the latest technologies span society, including categorizing adoption based on how quickly or late the embracement of technology takes place.
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Technology-Supported Marketing for Sustainable Tourism in the Himalayas
It is process of how, why, and at what rate an innovation, technology, or new idea spreads and reaches the users or consumers.
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Mainstreaming ADDIE Methodology in ICT Integration Lesson Planning and Delivery
A theory developed by Everett Rogers in the 1960s focused on how, why, and at what rate technology gains popularity. Rogers's theory also categorizes various types of adapters.
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Consumers' Adoption of Online Shopping in China
A process indicating how innovations (such as the Internet and online shopping) are communicated to individuals within a society over time and how individuals adopt or reject the innovations.
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