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What is Mobile Marketing
1.
Mobile marketing
is a digital strategy aimed at reaching target consumers on their
mobile
devices.
Learn more in: Development of Digital Communication Technologies and the New Media
2.
Mobile marketing
is any advertising activity that promotes products and services via
mobile
devices, such as tablets and smartphones.
Learn more in: Non-Invasive Personalized In-Store Location-Based Marketing: A Practical Use Case
3.
Mobile marketing
is simply the process of
marketing
to people via their
mobile
devices such as smart phone.
Learn more in: Augmented Reality Advertisements in Tourism Marketing
4.
M-
marketing
is the use of
mobile
communication channel to market and promote a brand, product, service or a message.
Learn more in: Integrating Mobile Marketing into the Marketing Communication: Exemplification of Mobile Marketing Campaigns
5.
According to
Mobile Marketing
Association,
mobile marketing
is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through and with any
mobile
device or network.
Learn more in: Mobile Coupons: Adoption and Use
6.
Mobile marketing
is a form of
marketing
communication using
mobile
communication techniques to promote goods, services, and ideas.
Learn more in: Opportunistic Networks as an Enabling Technology for Mobile Word-of-Mouth Advertising
7.
In this chapter, it is regarded as a form of technology intervention in the context of a
marketing
campaign, looking at either advertising or promotion, or both.
Learn more in: Framework for Mobile Marketing: The Locales Framework
8.
The use of personal
mobile
and wireless devices as a medium for creation, communication and delivery of customer value.
Learn more in: Exploring the Mobile Consumer
9.
Mobile marketing
is the interactive multichannel promotion of products or services for
mobile
phones and devices, smartphones and networks.
Learn more in: Designing Digital Marketing Strategies for International Business: A Comparative Analysis
10.
Mobile marketing
is a new form of
marketing
communication using
mobile
communication techniques to promote goods, services and ideas.
Learn more in: Mobile Marketing Management: Marketing Objectives, Types and Implementation Techniques
11.
it refers to a
marketing
channel and communication where the message is designed and customized to be broadcast to a handset.
Mobile marketing
can be seen either as a stand-alone initiative and in conjunction with other
marketing
initiatives
Learn more in: Mobile Business and Mobile TV: Available Technologies, Future Opportunities and New Marketing Trends
12.
Adding value to the customers and enhancing revenue by distributing any kind of message or promotion on
mobile
devices.
Learn more in: Multimedia for Direct Marketing
13.
Broadly engaging with customers through advertisements, messages and apps on
mobile
devices.
Learn more in: New Advances in E-Commerce
14.
The application of
marketing
operations using
mobile
wireless devices.
Learn more in: The Mobile Services Market: An Exploratory Analysis of Mobile Phone Usage by French Consumers
15.
Mobile Marketing
is market-derived leadership using
mobile
terminals.
Learn more in: Situation Approach as Success Factor of Mobile Marketing
16.
Marketing
of brands, products and services via
mobile
or smart phones.
Learn more in: Generation Y and Mobile Marketing in India
17.
Can be defined as “the use of wireless media as an integrated content delivery and direct response vehicle within a cross-media or stand-alone
marketing
communications program” (
Mobile Marketing
Association). In general it means
marketing
on or with a
mobile
device. Current techniques include text and multimedia message campaigns,
mobile
web advertising such as banners and keywords, location-based advertising and various downloadable solutions on a
mobile
phone.
Learn more in: Sources of Trust and Consumers' Participation in Permission-Based Mobile Marketing
18.
It is all applications that enable the consumer to reach their consumers in an interactive way by means of the Internet via
mobile
devices such as smart phones and tablets. Thanks to
mobile
applications, consumers can meet their needs by introducing different experiences at the place and time they want. Organizations can interact with their consumers every minute with the modern
marketing
strategies provided by the new communication technologies.
Learn more in: E-Retailing Practices in Mobile Marketing: The Case of Getir Application
19.
Set of actions and techniques of online
marketing
aimed at
mobile
devices to attract and retain customers with the use of the internet.
Learn more in: Digital Marketing as a Communication Tool in Emerging Businesses
20.
Mobile marketing
is a form of
marketing
via
mobile
technology.
Learn more in: Mobile Technology Acceptance Among Turkish Travelers
21.
According to
Mobile Marketing
Association,
Mobile Marketing
is defined as “a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any
mobile
device or network.”
Learn more in: Properties, Consumer Segments, Practices, and Ethics in Mobile Marketing
22.
Promotional efforts that deliver messaging to
mobile
devices such as cell phones or tablet computers); often associated with multi-channel
marketing
initiative.
Learn more in: Branded Mobile Apps: Possibilities for Advertising in an Emergent Mobile Channel
23.
The use of
mobile
handsets as an integrated content delivery and direct response vehicle within a cross-media or stand-alone
marketing
communications program (
Mobile Marketing
Association, 2008)
Learn more in: The Impact of Gender and Age on Consumer Responsiveness to Permission-Based Mobile Advertising
24.
Mutually advantageous exchange or transfer of products or services between buyers and sellers, where the primary point of contact is
mobile
device.
Learn more in: MSME Owner/Manager Perceptions Towards the Adoption of E-Marketing Activities in India
Find more terms and definitions using our
Dictionary Search
.
Mobile Marketing
appears in:
Handbook of Research on Narrative Advertising
Search inside this book for more research materials.
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Mobile Marketing
downloadable research papers.
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Mobile Marketing
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