What is Mobile Marketing

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Mobile marketing is a digital strategy aimed at reaching target consumers on their mobile devices. Learn more in: Development of Digital Communication Technologies and the New Media

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Mobile marketing is any advertising activity that promotes products and services via mobile devices, such as tablets and smartphones. Learn more in: Non-Invasive Personalized In-Store Location-Based Marketing: A Practical Use Case

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Mobile marketing is simply the process of marketing to people via their mobile devices such as smart phone. Learn more in: Augmented Reality Advertisements in Tourism Marketing

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M-marketing is the use of mobile communication channel to market and promote a brand, product, service or a message. Learn more in: Integrating Mobile Marketing into the Marketing Communication: Exemplification of Mobile Marketing Campaigns

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According to Mobile Marketing Association, mobile marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through and with any mobile device or network. Learn more in: Mobile Coupons: Adoption and Use

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Mobile marketing is a form of marketing communication using mobile communication techniques to promote goods, services, and ideas. Learn more in: Opportunistic Networks as an Enabling Technology for Mobile Word-of-Mouth Advertising

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In this chapter, it is regarded as a form of technology intervention in the context of a marketing campaign, looking at either advertising or promotion, or both. Learn more in: Framework for Mobile Marketing: The Locales Framework

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The use of personal mobile and wireless devices as a medium for creation, communication and delivery of customer value. Learn more in: Exploring the Mobile Consumer

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Mobile marketing is the interactive multichannel promotion of products or services for mobile phones and devices, smartphones and networks. Learn more in: Designing Digital Marketing Strategies for International Business: A Comparative Analysis

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Mobile marketing is a new form of marketing communication using mobile communication techniques to promote goods, services and ideas. Learn more in: Mobile Marketing Management: Marketing Objectives, Types and Implementation Techniques

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it refers to a marketing channel and communication where the message is designed and customized to be broadcast to a handset. Mobile marketing can be seen either as a stand-alone initiative and in conjunction with other marketing initiatives Learn more in: Mobile Business and Mobile TV: Available Technologies, Future Opportunities and New Marketing Trends

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Adding value to the customers and enhancing revenue by distributing any kind of message or promotion on mobile devices. Learn more in: Multimedia for Direct Marketing

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Broadly engaging with customers through advertisements, messages and apps on mobile devices. Learn more in: New Advances in E-Commerce

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The application of marketing operations using mobile wireless devices. Learn more in: The Mobile Services Market: An Exploratory Analysis of Mobile Phone Usage by French Consumers

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Mobile Marketing is market-derived leadership using mobile terminals. Learn more in: Situation Approach as Success Factor of Mobile Marketing

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Marketing of brands, products and services via mobile or smart phones. Learn more in: Generation Y and Mobile Marketing in India

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Can be defined as “the use of wireless media as an integrated content delivery and direct response vehicle within a cross-media or stand-alone marketing communications program” (Mobile Marketing Association). In general it means marketing on or with a mobile device. Current techniques include text and multimedia message campaigns, mobile web advertising such as banners and keywords, location-based advertising and various downloadable solutions on a mobile phone. Learn more in: Sources of Trust and Consumers' Participation in Permission-Based Mobile Marketing

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It is all applications that enable the consumer to reach their consumers in an interactive way by means of the Internet via mobile devices such as smart phones and tablets. Thanks to mobile applications, consumers can meet their needs by introducing different experiences at the place and time they want. Organizations can interact with their consumers every minute with the modern marketing strategies provided by the new communication technologies. Learn more in: E-Retailing Practices in Mobile Marketing: The Case of Getir Application

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Set of actions and techniques of online marketing aimed at mobile devices to attract and retain customers with the use of the internet. Learn more in: Digital Marketing as a Communication Tool in Emerging Businesses

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Mobile marketing is a form of marketing via mobile technology. Learn more in: Mobile Technology Acceptance Among Turkish Travelers

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According to Mobile Marketing Association, Mobile Marketing is defined as “a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.” Learn more in: Properties, Consumer Segments, Practices, and Ethics in Mobile Marketing

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Promotional efforts that deliver messaging to mobile devices such as cell phones or tablet computers); often associated with multi-channel marketing initiative. Learn more in: Branded Mobile Apps: Possibilities for Advertising in an Emergent Mobile Channel

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The use of mobile handsets as an integrated content delivery and direct response vehicle within a cross-media or stand-alone marketing communications program (Mobile Marketing Association, 2008) Learn more in: The Impact of Gender and Age on Consumer Responsiveness to Permission-Based Mobile Advertising

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Mutually advantageous exchange or transfer of products or services between buyers and sellers, where the primary point of contact is mobile device. Learn more in: MSME Owner/Manager Perceptions Towards the Adoption of E-Marketing Activities in India