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What is Co-Creation

The Impact of HEIs on Regional Development: Facts and Practices of Collaborative Work With SMEs
A new paradigm of management research, which allows organizations and consumers to create value through interaction, as interaction in co-creation allows consumers to obtain better service quality, customization, and control.
Published in Chapter:
Innovative Practices in Teaching Entrepreneurship: DEMOLA Approach
Teresa Dieguez (Polytechnic Institute of Cávado and Ave, Portugal), Sara Lima (Polytechnic Institute of Cávado and Ave, Portugal), and Oscarina Conceição (Polytechnic Institute of Cávado and Ave, Portugal)
DOI: 10.4018/978-1-6684-6701-5.ch012
Abstract
A stronger focus on entrepreneurship could be a smart strategy for countries that wish to successfully compete in a global market based on knowledge, innovation, and creativity. Higher education institutions are expected to be closer to society as well as to their stakeholders, which means not only that they are able to fulfil their traditional teaching and research mission, but also to trigger tactics and actions that promote solutions with high added value. In fact, new challenges arise, new responses are needed, and innovative approaches are required. This study presents a case study, an innovative co-creation model (students, facilitators, and companies) carried out by the Polytechnic Institute of Cávado and Ave, in Portugal, with its teachers and students, from all study cycles. The results point to the creation of a transformative mindset, based on knowledge and attitudes towards a holistic and sustainability-oriented style.
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Storytelling and Experience Design in Heritage Tourism
The joint creation of value during experiences involving two or more parties. It is an inherently interactive process that necessitates the active contribution of all parties to an outcome. In tourism studies, it is often used to describe a consumer-provider relationship that acknowledges the active role of the consumer in service contexts.
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The Phenomenon of Value Co-Creation and Its Place in Air Transport
It is any interaction between the customer and the business that will provide co-creation in the process of providing the service.
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From Competitive Agility to Competitive Leapfrogging: Responding to the Fast Pace of Change
A two-way, open and dialectical process of interaction, collaboration and knowledge sharing between a firm and its stakeholders, whereby the participating parties engage in a dialogue to jointly define and solve problems in shared distributive environment.
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Change Agency in Global Higher Education: Operationalising Inclusion and Diversity Through Strategic Curriculum Development
In the context of curriculum development can be defined as the process by which input from students and/or key stakeholders plays an integral role of justification, design, and eventual implementation.
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Classifying Sport Consumers: From Casual to Tribal Fans
The process of fans coming together and creating a unique experience.
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Using New Tools to Attract Visitors to Museums and Heritage Sites
Museum curators and educators work interactively with their visitors to create experiences.
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Creating Sustainable Communities: Adult and Leadership Theories and Principles in Practice
Newer model of leadership which involves collaboration of members of a community towards a common goal or end.
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Citizen Participation in Public Administration: Case of Czech Republic
Creating public value by engaging and getting citizens to collaborate with government in public activities.
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How the Crowdsourcing Enhance the Co-Creation Into the Virtual Communities
Co-creation is the process by which products, services and experiences are jointly developed by companies, their partners and the final consumer, leading to a new space where the value created would be shared.
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Co-Creating Digital Transformation
Joint creation of value by the company and the customer, an active, creative, and social process, based on collaboration between producers and users that is initiated by the firm to generate value for customers.
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Personally Engaged with Retail Clients: Marketing 3.0 in Response to New Consumer Profiles
A business strategy focus on consumer experience and interactive relationships. Co-creation allows and encourages a more active involvement from the consumer to create a value-rich experience.
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Customer Involved Open Innovation: Innovation of New Products with End Users and Customers
The phenomenon where customers and firms join together in the creation of goods and services, for instance where customers on invitation by firms to supply ideas for new products and services, sometimes to even co-design, co-develop or co-produce the goods and services.
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Value Co-Creation in Faculty-Led Study Abroad Programs: A Service-Dominant Logic Approach
Refers to the processes by which consumers and the firm (i.e., manufacturers, service providers) collaborate in creating value. While in a goods-oriented view the customer is seen as the target of a firm’s activities, SDL suggests that the customer is a co-creator of value. There are several key concepts in literature that are linked to value co-creation, for example, co-production, consumer involvement, and working consumers. In education, students become co-creator of their learning experiences. For example, students engage in university programs and activities in which they enhance their operant resources through acquiring new skills and building knowledge.
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Understanding the Application of Gamification to Business When Applied to Marketing
Form of innovation that happens when consumers, suppliers and employees associate with the business or product or brand, adding value, content or marketing innovation, receiving the benefits of the contribution, whether through access to customized products or brands or, in promoting ideas.
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Innovation Gaming: An Immersive Experience Environment Enabling Co-creation
Co-creation is about engaging people to create more value together. It involves redesigning interactions through the experiences of individuals. Through co-creation, organizations can unleash the creative energy of people — especially employees and internal stakeholders, but also customers, suppliers, and related external stakeholders and communities — to create mutual value. ( Ramaswamy and Gouillart, 2010 )
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Social Media Brand Management
Active involvement of consumers in the development of mutual value for the company and the customer.
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Application of Smart Tourism to Nature-Based Destinations
Is a process involving all stakeholders, including consumers, by encouraging them to participate actively in the design, customization and improvement of products and services.
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Storytelling in Cultural Heritage: Tourism and Community Engagement
Collaborative development of new values, contents, products, and services together with experts and outsiders (consumers).
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Students as Peer Researchers: Lessons From Exploring Lived Experiences of Social Divisions in Relation to Postgraduate Education
This refers to a process in which people such as stakeholders and end users are involved in designing and creating a project, a service or product. In this instance, co-creation of research tools and data took place in a peer research project.
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Participatory Design for Under-Represented Communities: A Collaborative Design-Led Research Approach for Place-Making
The act of collective creativity shared across a group of individuals and applied at different stages of a design development process. It facilitates meaningful outcomes that can address community problems and provide a context for integrating design, inquiry and local knowledge.
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Standing on the Shoulders of Generative AI
A collaborative approach that incorporates input from both humans and Generative AI, this dynamic partnership leverages the strengths of human experts and the power of AI to produce desirable content.
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Experience Economy Domains in Tourism: Extending the Knowledge and Understanding of Experiences
Creation of value by organisations and individual customers in a collaborative way to contribute to more individual experiences.
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When Do Working Consumers Become Prosumers?: Exploring Prosumer Characteristics for Organizational Value Creation Strategies
The result of a joint creative collaboration between an organization and its customer, with benefits for both parties.
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Relational Action Research on Preservice Teachers' Reflective Thinking and Knowledge Co-Creation
An interactive and communicative process through which meanings are generated and shared by both parties.
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Social Media as Storytelling Destination Communication Channels: The Case of Fátima Sanctuary
Product or service design process in which there are several inputs from all stakeholders.
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E-Collaboration in Educational Organizations: Opportunities and Challenges in Virtual Learning Environments and Learning Spaces
A collaborative process which takes place when complex non-pre-defined problems occur and serve as challenges to implement common work in small teams proposing and optimising solutions.
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Science Cartoons (SciToons): A Model for Integrating Arts With STEM
This refers to the process by which expert and non-expert members of the SciToons Creation Group members collaborate on the co-development of script, storyboard, and animation.
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A Model of Self-Directed Learning in Blended Learning Environments
Learners along with their peers and teachers create content socially through online mode and real face-to-face interactions.
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New Cultural Mediators, Cocreation, and the Cultural Consumption of Creative Tourism Experiences
Process through which the customer participates in the production and consumption of products, services or experiences.
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Operant Resources of Young Independent Travelers
Creation of value supported by a collaborative process that connects participant actors of a system in interactive experiences to achieve common goals, which may include product idea, process design, or active consumption.
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Digital Transformation in Organizations and Its Impact on Knowledge Management: A Quantitative Study
Form of organizational innovation that involves different interlocutors (suppliers, distributors, retailers, customers, employees, and another’s business partners) in order to enhance the collective creative potential, resulting into innovative solutions customized and valued by the market.
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Stimulating Creativity and Innovation in and Around Organisations: Co-Creation Experiments from Ongoing Research in a Bank
Co-creation means any act of collective creativity, i.e., creativity that is shared by two or more people (Sanders, 2008). There are very different opinions on who should be involved in these collective acts of creativity, when, and in what role vary widely, as we have seen in the chapter
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Participatory Approach in Reusable Learning Object (RLO) Development Using ASPIRE Framework: Taylor's University's Experience
The collaborative development of new learning object together with experts and stakeholders.
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Surfing the Creative Wave: Designing Surfing as a Creative Tourism Experience
Process through which the customer participates in the production and consumption of products, services or experiences.
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Fostering Problem-Based Learning (PBL) in Chinese Universities for a Creative Society
From an organizational management perspective, co-creation is a joint creation and evaluation of value with stakeholding individuals, intensified and enacted through platforms of engagements, virtualized and emergent from ecosystems of capabilities, and actualized and embodied in domains of experiences, expanding wealth-welfare-wellbeing. Introducing the concept of co-creation to an educational context, it means to design a curriculum by involving the following elements: 1) students’ active and reflective participation, 2) changes of teachers’ roles towards becoming facilitators of learning, 3) a dynamic and interactive process of teaching and learning, 4) multiple channels of resources of teaching and learning, and 5) increased levels of individual and collective students’ responsibility for their learning.
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Marketing and Open Innovation: Toward Sustainable Innovation (SustaINovation)
Creating new product and services with external users.
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Consideration of Fundamental Methods and Principles for Human-Computer Co-Creation of Narratives
Cooperative process for producing novel and valuable artifacts or information through mutual action among two or more individuals.
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Novel Forms of Consumption in the Postmodern Era
A process where consumers are not only end-users but also contributors to the value creation process.
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The Critical Role of the Chief Information Officer in Smart Management of Digital Transformation
Creation of business value by business organisation collaborating with customers or suppliers or both.
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Social Innovation and Cultural Tourism: A Review of Co-Creation Strategies for Sustainable Tourism
Process by which agreements or consensus are reached to make decisions that have an impact on society as a whole or on a specific group.
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Experiential Marketing: A Tool to Maximize the Contribution of Natural History Museums to the Bioeconomy
The practice of integrating customers into a business's value creation process.
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Co-Creation of Public Values: Citizenship, Social Justice, and Well-Being
Two or more actors collaborate to create public value by sharing ideas, knowledge and resources with each other.
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Efficiency Analysis of a Surgery Roadmap Based on Lean Manufacturing Techniques, Simulation, and Data Envelopment Analysis
A process where multiple stakeholders collaboratively contribute to developing a new solution or service. In healthcare, this concept could involve patients, providers, administrators, relatives, researchers, policy makers, and so on, jointly creating strategies for improved patient care and operational efficiency.
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Open Innovation as a Business Entrepreneurship Strategy: The Consumer as Value Creator in Digital Ecosystems
Strategic process for the joint and voluntary creation of value between consumers and organizations, with the aim of obtaining value in the co-creation process and with the objective of obtaining mutual benefit for all parties involved through the co-creation process.
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Should Festival Be Smarter?: ICT on Mass Events – The Case of the Exit Festival (Novi Sad, Serbia)
An approach to bring together parties (e.g. event organizer and visitor) in a business process in order to jointly create a mutually desirable outcomes.
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Influencing the Influencers Through Co-Creation: Approaches to Successful Brand Strategies
Collaboration between brands and influencers to increase consumer engagement.
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Knowledge Building and Learning in the Public Sector Through Co-Creation and ‘Withness-Thinking'
A process in which organizations or institutions jointly solve problems, share experiences or develop new knowledge, services or products through cooperation and participation of different parties, such as employees, citizens, customers, users.
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Mobile Coupons: Adoption and Use
The collaboration between a customer and a company to create unique value to both parties.
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Active Learning Innovation in Tourism and Hospitality: The Co-Creation Process in Hospitality Services
Collaborative approach that involves the participation of different stakeholders/stakeholders, such as customers, shareholders, users, partners and experts, in the development of products, services, experiences or solutions to specific problems.
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How the Crowdsourcing Enhance the Co-Creation Into the Virtual Communities
Co-creation is the process by which products, services and experiences are jointly developed by companies, their partners and the final consumer, leading to a new space where the value created would be shared.
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Innovating Luxury Service Experiences Through E-Servicescapes
The process of designing a product, service, or experience, in which customer inputs and interactions play a central role throughout the whole process.
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A Creativity and Innovation Course for Engineers
Collaborative generation of ideas that are original and effective, typically through the use of ICT tools.
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Open Innovation through Customers: Collaborative Web-Based Platforms for Ethically and Socially Responsible New Products Part 2
Co-creation is a collaborative situation in which firms and consumers or consumers among themselves interact all together to create valuable products, services and experiences for both the consumers and the firm.
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The Islamic View on Service-Dominant Logic, Service Logic, and Customer-Dominant Logic
A product or service design process in which input from consumers plays a central role from beginning to end.
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A Model for Product Design Process via Social Media
The collaborative development of new value (concepts, solutions, products, and services) together with experts and/or stakeholders (such as customers, suppliers, etc.). A form of collaborative innovation: ideas are shared and improved together, rather than kept to oneself.
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Celebrity and Influencer in a Fan Economy: Unfolding the Fans' Roles in Enhancing Endorsement Effects
A collaborative innovation process that allows and encourages customers to take on a more active role to work with brand experts to create new value for a brand.
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