Login/Create Account
Language:
English
US
China
Cart
0
All Products
All Products
Books
Journals
Videos
Book Chapters
Journal Articles
Video Lessons
Teaching Cases
Special Offers
All IGI Global Scholarly Journals Shift to Open Access
Following the first conversion of a portion of IGI Global’s hybrid open access/subscription-based journals to gold open access (OA) in 2021, and then again in 2022, IGI Global is pleased to announce that the remainder of their hybrid open access/subscription-based journal collection will officially convert to gold OA beginning January 1st, 2023.
Learn More
IGI Global’s New Emerging Topic e-Book Collections
Acquire highly focused and affordable Cutting-Edge Peer-Reviewed Research Content through a selection of 17 topic-focused e-Book Collections discounted up to 90%, compared to list prices. Collection topics include Diversity, Equity, and Inclusion (DEI), Artificial Intelligence, Language Learning, Marketing and Customer Relations, Religious and Indigenous Studies, and more. Hosted on the InfoSci
®
platform, these collections feature no DRM, no additional cost for multi-user licensing, no embargo of content, full-text PDF & HTML format, and more.
Learn More
Open Access Book (Free Access) - New Models of Higher Education: Unbundled, Rebundled, Customized, and DIY (ISBN: 9781668438091)
The Walmart Corporation and the Lumina Foundation have provided funding to make the publication, New Models of Higher Education: Unbundled, Rebundled, Customized, and DIY (ISBN: 9781668438091), Fully Open Access, completely removing any paywall between researchers in education and the new models for the future of higher education.
Learn More
Open Access Book (Free Access) - Handbook of Research on the Global View of Open Access and Scholarly Communications (ISBN: 9781799898054)
Through a Collaboration between IGI Global and the University of North Texas, the Handbook of Research on the Global View of Open Access and Scholarly Communications (ISBN: 9781799898054) has been published as Fully Open Access, completely removing any paywall between researchers of any field, and the latest research on the equitable and inclusive nature of Open Access and all of its complications.
Learn More
Books
Books
Open Access Books
OnDemand Book Chapters
Journals
Journals
Open Access Journals
OnDemand Journal Articles
e-Collections
Open Access
Open Access Publishing
Open Access Journals
Open Access Books
Retrospective Open Access
Open Access Agreements & Transformative Options
Publish
with Us
Resources
Librarians
e-Collections
Book Title List
Journal Title List
Video Title List
Library Collection Development Service
Browse Forthcoming Books
Consortia Partnerships
Library and Publisher Collaborations
Product Distributors
Catalogs
Open Access Initiative
Instructors
Course Adoption
Teaching Cases
K-12 Online Learning Collection
Researchers
Browse Books
Browse Journals
Browse Forthcoming Books
Search Open Access Content
OnDemand Downloads
Webinars
Authors and Editors
eEditorial Discovery
®
System
Peer Review Process
Ethics and Malpractice
COPE Membership
Fair Use Policy
Open Access Publishing
FAQ
Distributors
Distributor Resources
Book Distributors
Journal Subscription Agencies
E-Resource Partners
Browse Forthcoming Books
Catalogs
About Us
Newsroom
What is Advertising
1.
A form of marketing communication which is applied by buying place or time from a media channel to manipulate audience mostly to consume the related product or to interiorize the ideas of the source.
Learn more in: The Use of Humor in Award-Winning TV Commercials in Turkey
2.
All kinds of ways to promote something to the public and thereby provide its sustainability.
Learn more in: Transposition of the Public Events With Violent Visual: Case of PETA
3.
The activity or profession of producing advertisements for commercial products or services.
Learn more in: Advertisement as Part of Entertainment Culture and its Effects on City Culture
4.
Aims at promoting, selling, and appreciating the goods and services to attract more customers in an intensely competitive environment.
Advertising
, which is included in the scope of marketing communication, tries to inform and persuade the consumer.
Learn more in: Adoption of Online Advertising by Small and Medium Enterprises
5.
A marketing activity that is used to make a product known and encourage or persuade consumers to buy.
Learn more in: Marketing Decisions with Reference Price Effect
6.
One of the tools in the marketing mix, it includes all paid-for communication with customers.
Learn more in: The Hungarian Advertising Market and an Award-Winning Effie Case Study as Good Practice
7.
A strategic marketing information tool that is based on the persuasion for creating intended reactions for or against a product, idea, institution, or a person in the mind of target groups by buying place and time from the traditional or digital channels.
Learn more in: The Integration of Entertainment and Advertising: Advertainment
8.
The activity or profession of producing information for promoting the sale of commercial products or services.
Learn more in: The Role of Social Media in International Advertising
9.
Marketing communication mechanism used to encourage, persuade or manipulate the audiences towards a desired political, ideological or commercial decision.
Learn more in: The Impact of Direct-to-Consumer Medication and Genetic Tests on Contemporary Lives
10.
Advertising
is a means of communication with the users of a product or service. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them.
Learn more in: Consumed Consumer Within the Framework of New Communication Technologies
11.
As the expression of the ad business area.
Learn more in: A Model for Mind-Device Dialectic and the Future of Advertising in the Social Media Age
12.
A profession to reach large masses and introduce a product or a brand to the target audience by setting of an advertise or publicity.
Learn more in: The Use of Myths as an Advertisement Strategy at the Age of Social Media
13.
Bringing a product or service to the attention of a large number of people using a variety of different forms of media in order to advertise, remind, sell that product/service or provide information about it.
Learn more in: The Pandemic: Learning the Way of Continuous Communication With Customers
14.
Messages that are put forward In order to inform or convince the target audience about product, service, organization or ideas by which businesses, non-profit organizations, public institutions or individuals.
Learn more in: Digital Advertising Practices and its Impacts on Students: An Application in the Public and Private Universities in Turkey
15.
A marketing communication paid by an interested body which is represented through text, sound, images, or combination of these and openly conveys particular ideas or messages.
Learn more in: Reconciling Not Eating Meat and Masculinity in the Marketing Discourse for New Food Alternatives
16.
Is a means of communication with the users of a product or service. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them.
Learn more in: Social Advertisements and Recall
17.
It is the paid form of non-personal communication of information about products, services or ideas by identified sponsors through the various media.
Learn more in: Comparative Analysis of Marketing Communication Tools Adopted by Telecommunication Service Firms: Bharti Airtel and Idea Cellular with Special Reference to Eastern Rajasthan, India
18.
The activity or profession of producing advertisements for commercial products or services; describe or draw attention to (a product, service, or event) in a public medium in order to promote sales or attendance.
Learn more in: Childhood Representation on Television Advertising
19.
“Any paid form of non-personal presentation and promotion of ideas; goods or services by an identified sponsor” (Kotler & Armstrong, 2007 AU28: The in-text citation "Kotler & Armstrong, 2007" is not in the reference list. Please correct the citation, add the reference to the list, or delete the citation. , p. 486).
Learn more in: Advertising in the World of Social Media-Based Brand Communities
20.
a form of communication through the media about products, services or ideas paid for by an identified sponsor.
Learn more in: Advertising Ethics in the Social Media Age: The Nigerian Scenario
21.
A special form of marketing communication looking for possible customers and intending to promote or sell a product, service or idea.
Learn more in: Conflicts Between Words, Images and Reality in Contemporary Advertising
22.
It is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service, or idea.
Learn more in: Persuasive Advergames: Boon or Bane for Children
23.
The practice of communicating information about a product, person, or idea.
Learn more in: Teaching Media Literacy From a Cultural Studies Perspective
24.
The activity or profession of producing advertisements for commercial products or services.
Learn more in: Social Media as an Advertisement Tool: Strategical Need of Being More Experiential
25.
From the Latin advertere , “to direct the attention of someone to”, the action of making public, promoting a product, service or brand.
Learn more in: Visual Literacy and Visual Rhetoric: Images of Ideology Between the Seen and the Unseen in Advertising
26.
Advertising
is a marketing activity and business involving paying for space to promote a product, service, or cause.
Advertising
tries to persuade people to buy products or services.
Learn more in: A Neuromarketing Based Approach on the Usage of Narratives in the Advertising
27.
Content spread by the media and paid by a company to give itself visibility. It is aimed at increasing economic benefits, that people buy its products.
Learn more in: Brand Storytelling in Christmas Commercials of Large Supermarket Chains: El Corte Inglés as a Case of Study
28.
Creative messages (verbal, visual, audio, etc.) of brands for promotion in media (online, offline).
Learn more in: Gender Representation in New Media Through Global Calendar Photographs
29.
In the most general terms, it is the promotion, transfer and persuasion of anything to the relevant target audience through mass media. The ultimate goal of the advertisement, is to persuade the consumer to buy something or to create a positive image or perception about the institution.
Learn more in: A Study on the Prime Time Television Advertorial in India
30.
It is the delivery of a brand, product, or service to the target audience via mass media.
Learn more in: Orientalist Approaches in Advertising: Sample Advertising With Nike's “What Will They Say About You?” Slogan
31.
Commercial promotion of a product.
Learn more in: Discourse Analysis in Translation Courses: The Question of Ideology and Culture
32.
A form of paid communication oriented to disseminate the message that promotes products/services/brands and organizations to many people at once; it helps people to identify products and to develop preferences towards brands.
Learn more in: Integrated Marketing Communication and the Ethics of Advertising
33.
Paid messaging used to increase the likelihood of sale or as a usage suggestion.
Learn more in: Online Games as Powerful Food Advertising to Children
34.
The action by which a product is made known to consumers.
Learn more in: Using the Gothic as a Marketing Tool: Fashioning Dark Dolls for Little Girls
35.
One of the masterpieces of business and marketing. It is a tool that communicates between products and services and the consumer, provides information flow, and influences consumer buying behavior.
Learn more in: Emphasis on Design Principles in the Context of Communication Technologies in Mobile Advertising
36.
Advertising
is the communication method that mediates the promotion of products and services, and is fed from marketing goals.
Learn more in: Use of Transmedia Storytelling Within the Context of Postmodern Advertisement
37.
A professional form of persuasive communication that aims to promote products, services or ideas.
Learn more in: Lux Radio Theatre: Radio, Film, and Advertising – A Fortunate Encounter
38.
The business of trying to persuade people to buy products or services.
Learn more in: Social Networks: The New Medium of Advertising – Instagram Case
39.
Spreading of news, opinions, or ideas of different nature with the goal of someone to buy a certain product.
Learn more in: Analysis of the Approach to Online Advertising of Leading Sportswear Brands
40.
Promoting the advertiser for various purposes in mass media for a fee.
Learn more in: Advertising Sector in Turkey: A Historical Analysis
41.
Targeted messaging to sell a product or service to a target market (or audience).
Learn more in: Picturesque Rollouts: Marketing Online Learning Contents and Learning Sequences
42.
Spreading of news, opinions, or ideas of different nature with the goal of someone to buy a certain product.
Learn more in: Audiovisual Storytelling Approaches in the Marketing of Luxury Clothing Brands
43.
One of sales persuasion efforts for target audience.
Learn more in: Postmodern Discourse in Digital Advertising: A Study on “Deneysel Bankacilik” Advertising Series
Find more terms and definitions using our
Dictionary Search
.
Advertising
appears in:
Handbook of Research on the Impact of Culture...
Search inside this book for more research materials.
Recommend to a Librarian
Recommend to a Colleague
Looking for research materials? Search our database for more
Advertising
downloadable research papers.
InfoSci-OnDemand
Download Premium Research Papers
Full text search our database of 175,500 titles for
Advertising
to find related research papers.
Learn More About Advertising in These Related Titles
The Role of Child Life Specialists in Commun...
Social Sciences & Humanities
Copyright 2023. 472 pages.
While the genesis of the Certified Child Life Spec...
In Stock
$29.50 Individual Chapters
Critical Perspectives on Social Justice in S...
Social Sciences & Humanities
Copyright 2021. 355 pages.
There is very little discussion of socially just a...
In Stock
$29.50 Individual Chapters
Handbook of Research on the Global Impacts a...
Media & Communications
Copyright 2020. 539 pages.
The world is witnessing a media revolution similar...
In Stock
$29.50 Individual Chapters
Police Psychology and Its Growing Impact on...
Social Sciences & Humanities
Copyright 2017. 345 pages.
Police psychology has become an integral part of p...
In Stock
$29.50 Individual Chapters
Censorship and Student Communication in Onli...
Education
Copyright 2016. 622 pages.
While freedom of speech is a defining characterist...
In Stock
$29.50 Individual Chapters
Modern Societal Impacts of the Model Minorit...
Social Sciences & Humanities
Copyright 2015. 403 pages.
The model minority stereotype is a form of racism...
In Stock
$29.50 Individual Chapters
Educational, Psychological, and Behavioral C...
Media & Communications
Copyright 2014. 465 pages.
Online communities continue to evolve as more peop...
In Stock
$29.50 Individual Chapters
Servant Leadership: Research and Practice
Business & Management
Copyright 2014. 405 pages.
Leaders represent a necessary part of any organiza...
In Stock
$29.50 Individual Chapters
Integrated Operations in the Oil and Gas Ind...
Business & Management
Copyright 2013. 457 pages.
The predicted “ICT revolution” has gained increasi...
In Stock
$29.50 Individual Chapters
Electronic Enterprise: Strategy and Architec...
Business & Management
Copyright 2003. 384 pages.
Enterprise evolution (or electronic enterprise) is...
In Stock
$29.50 Individual Chapters