What is Advertising

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A form of marketing communication which is applied by buying place or time from a media channel to manipulate audience mostly to consume the related product or to interiorize the ideas of the source. Learn more in: The Use of Humor in Award-Winning TV Commercials in Turkey

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All kinds of ways to promote something to the public and thereby provide its sustainability. Learn more in: Transposition of the Public Events With Violent Visual: Case of PETA

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The activity or profession of producing advertisements for commercial products or services. Learn more in: Advertisement as Part of Entertainment Culture and its Effects on City Culture

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Aims at promoting, selling, and appreciating the goods and services to attract more customers in an intensely competitive environment. Advertising, which is included in the scope of marketing communication, tries to inform and persuade the consumer. Learn more in: Adoption of Online Advertising by Small and Medium Enterprises

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A marketing activity that is used to make a product known and encourage or persuade consumers to buy. Learn more in: Marketing Decisions with Reference Price Effect

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One of the tools in the marketing mix, it includes all paid-for communication with customers. Learn more in: The Hungarian Advertising Market and an Award-Winning Effie Case Study as Good Practice

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A strategic marketing information tool that is based on the persuasion for creating intended reactions for or against a product, idea, institution, or a person in the mind of target groups by buying place and time from the traditional or digital channels. Learn more in: The Integration of Entertainment and Advertising: Advertainment

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The activity or profession of producing information for promoting the sale of commercial products or services. Learn more in: The Role of Social Media in International Advertising

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Marketing communication mechanism used to encourage, persuade or manipulate the audiences towards a desired political, ideological or commercial decision. Learn more in: The Impact of Direct-to-Consumer Medication and Genetic Tests on Contemporary Lives

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Advertising is a means of communication with the users of a product or service. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them. Learn more in: Consumed Consumer Within the Framework of New Communication Technologies

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As the expression of the ad business area. Learn more in: A Model for Mind-Device Dialectic and the Future of Advertising in the Social Media Age

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A profession to reach large masses and introduce a product or a brand to the target audience by setting of an advertise or publicity. Learn more in: The Use of Myths as an Advertisement Strategy at the Age of Social Media

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Bringing a product or service to the attention of a large number of people using a variety of different forms of media in order to advertise, remind, sell that product/service or provide information about it. Learn more in: The Pandemic: Learning the Way of Continuous Communication With Customers

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Messages that are put forward In order to inform or convince the target audience about product, service, organization or ideas by which businesses, non-profit organizations, public institutions or individuals. Learn more in: Digital Advertising Practices and its Impacts on Students: An Application in the Public and Private Universities in Turkey

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A marketing communication paid by an interested body which is represented through text, sound, images, or combination of these and openly conveys particular ideas or messages. Learn more in: Reconciling Not Eating Meat and Masculinity in the Marketing Discourse for New Food Alternatives

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Is a means of communication with the users of a product or service. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them. Learn more in: Social Advertisements and Recall

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It is the paid form of non-personal communication of information about products, services or ideas by identified sponsors through the various media. Learn more in: Comparative Analysis of Marketing Communication Tools Adopted by Telecommunication Service Firms: Bharti Airtel and Idea Cellular with Special Reference to Eastern Rajasthan, India

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The activity or profession of producing advertisements for commercial products or services; describe or draw attention to (a product, service, or event) in a public medium in order to promote sales or attendance. Learn more in: Childhood Representation on Television Advertising

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“Any paid form of non-personal presentation and promotion of ideas; goods or services by an identified sponsor” (Kotler & Armstrong, 2007 AU28: The in-text citation "Kotler & Armstrong, 2007" is not in the reference list. Please correct the citation, add the reference to the list, or delete the citation. , p. 486). Learn more in: Advertising in the World of Social Media-Based Brand Communities

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a form of communication through the media about products, services or ideas paid for by an identified sponsor. Learn more in: Advertising Ethics in the Social Media Age: The Nigerian Scenario

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A special form of marketing communication looking for possible customers and intending to promote or sell a product, service or idea. Learn more in: Conflicts Between Words, Images and Reality in Contemporary Advertising

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It is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service, or idea. Learn more in: Persuasive Advergames: Boon or Bane for Children

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The practice of communicating information about a product, person, or idea. Learn more in: Teaching Media Literacy From a Cultural Studies Perspective

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The activity or profession of producing advertisements for commercial products or services. Learn more in: Social Media as an Advertisement Tool: Strategical Need of Being More Experiential

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From the Latin advertere , “to direct the attention of someone to”, the action of making public, promoting a product, service or brand. Learn more in: Visual Literacy and Visual Rhetoric: Images of Ideology Between the Seen and the Unseen in Advertising

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Advertising is a marketing activity and business involving paying for space to promote a product, service, or cause. Advertising tries to persuade people to buy products or services. Learn more in: A Neuromarketing Based Approach on the Usage of Narratives in the Advertising

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Content spread by the media and paid by a company to give itself visibility. It is aimed at increasing economic benefits, that people buy its products. Learn more in: Brand Storytelling in Christmas Commercials of Large Supermarket Chains: El Corte Inglés as a Case of Study

28.

Creative messages (verbal, visual, audio, etc.) of brands for promotion in media (online, offline). Learn more in: Gender Representation in New Media Through Global Calendar Photographs

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In the most general terms, it is the promotion, transfer and persuasion of anything to the relevant target audience through mass media. The ultimate goal of the advertisement, is to persuade the consumer to buy something or to create a positive image or perception about the institution. Learn more in: A Study on the Prime Time Television Advertorial in India

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It is the delivery of a brand, product, or service to the target audience via mass media. Learn more in: Orientalist Approaches in Advertising: Sample Advertising With Nike's “What Will They Say About You?” Slogan

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Commercial promotion of a product. Learn more in: Discourse Analysis in Translation Courses: The Question of Ideology and Culture

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A form of paid communication oriented to disseminate the message that promotes products/services/brands and organizations to many people at once; it helps people to identify products and to develop preferences towards brands. Learn more in: Integrated Marketing Communication and the Ethics of Advertising

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Paid messaging used to increase the likelihood of sale or as a usage suggestion. Learn more in: Online Games as Powerful Food Advertising to Children

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The action by which a product is made known to consumers. Learn more in: Using the Gothic as a Marketing Tool: Fashioning Dark Dolls for Little Girls

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One of the masterpieces of business and marketing. It is a tool that communicates between products and services and the consumer, provides information flow, and influences consumer buying behavior. Learn more in: Emphasis on Design Principles in the Context of Communication Technologies in Mobile Advertising

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Advertising is the communication method that mediates the promotion of products and services, and is fed from marketing goals. Learn more in: Use of Transmedia Storytelling Within the Context of Postmodern Advertisement

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A professional form of persuasive communication that aims to promote products, services or ideas. Learn more in: Lux Radio Theatre: Radio, Film, and Advertising – A Fortunate Encounter

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The business of trying to persuade people to buy products or services. Learn more in: Social Networks: The New Medium of Advertising – Instagram Case

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Spreading of news, opinions, or ideas of different nature with the goal of someone to buy a certain product. Learn more in: Analysis of the Approach to Online Advertising of Leading Sportswear Brands

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Promoting the advertiser for various purposes in mass media for a fee. Learn more in: Advertising Sector in Turkey: A Historical Analysis

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Targeted messaging to sell a product or service to a target market (or audience). Learn more in: Picturesque Rollouts: Marketing Online Learning Contents and Learning Sequences

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Spreading of news, opinions, or ideas of different nature with the goal of someone to buy a certain product. Learn more in: Audiovisual Storytelling Approaches in the Marketing of Luxury Clothing Brands

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One of sales persuasion efforts for target audience. Learn more in: Postmodern Discourse in Digital Advertising: A Study on “Deneysel Bankacilik” Advertising Series