IGI Global Research Answers Questions About GDPR, Data Privacy, and Other Trending Cyber Security Topics.

Will the General Data Protection Regulation’s Data Accessibility Mandate Topple Top Sites?

By Leah Robinson on Mar 25, 2019
Online companies are becoming increasingly reliant on collecting data for marketing strategies and financial gain. Sites like Google, Spotify, Amazon, and Netflix hold your data so they can easily adjust your recommendations based on your search history, shopping preferences, and what you have previously bought online. A recent article by BBC News has raised further awareness of how these online marketing strategies will face further restrictions under the revised Global Data Protection Regulations (GDPR).

Personal data privacy is a hot topic with technology constantly evolving and emerging. One methodology that can be transferred to data privacy and protection is the Communication Privacy Management (CPM) theory, according to Prof. Noushin Ashrafi and Prof. Jean-Pierre Kuilboer from the University of Massachusetts Boston, USA. In their chapter “A Comparative Study of Privacy Protection Practices in the US, Europe, and Asia,” from the multi-volume reference publication, Cloud Security: Concepts, Methodologies, Tools, and Applications, the authors offer that, in CPM theory, “individuals own their private information.”

Another aspect of CPM theory is that “the receiver [of personal information contained within the mobile device] becomes a co-owner of that information and is expected to follow shared privacy rules,” which would further benefit the customer's data privacy as a result. This ties in well with GDPR concepts, such as protecting users' technology privacy, by enforcing certain data restrictions on large-scale usage of data and sharing by bigger technology corporations. Companies who adopt CPM theory for marketing outreach, by using forward-thinking processes, allow the technology user to take steps to protect their data before it is compromised and remain GDPR compliant.

There are also instances when sharing data becomes necessary for larger institutions and for the betterment of a population. A “transformed government may have on citizens’ trust and confidence” when “taking into account factors such as technology, accountability, transparency, citizens’ expectations and satisfaction, and government performance,” says Prof. Mohamed Mahmood from Brunel University London, Uxbridge, UK, in the article “Enhancing Citizens' Trust and Confidence in Government through Digital Transformation," published in the International Journal of Electronic Government Research (IJEGR).

As of now, GDPR rules largely affect European Union (EU) customers and users; but with the crackdown on companies, involving several hefty fines, many corporations are having to make immediate, visible changes.

A balance of data sharing, knowledge of personal privacy rules, and protection of rights is a tipping point for many involved in GDPR. Finding the right amount of trust and self-preservation of data is an ongoing topic that IGI Global researchers continue to pursue.
IGI Global publishes emerging and current research on cyber security, data protection, and personal privacy, with one of our main topic areas consisting of developments in the field of Security and Forensics. As the GDPR ramifications will affect a multitude of nations within the EU and beyond, the following IGI Global resources congruently cover relevant topics in international law and lawmaking, a data-smart government, and government technology ethics. All of the articles below are available in the InfoSci-Journals database:

All this research is part of IGI Global’s InfoSci®-Database, which consists of InfoSci®-Books, a database of over 4,500+ reference books containing nearly 100,000 chapters, and InfoSci®-Journals, a database of nearly 25,000 peer-reviewed articles and 1,000,000+ citation references sourced from over 185+ scholarly journals.

Featuring IGI Global’s robust collection of edited and authored reference books, handbooks of research, critical explorations, case books, and research insgihts, IGI Global's InfoSci®-Books database is being offered with an annual subscription (2000-2019) as low as US$ 8,580 US$ 6,435* (one-time perpetual purchase for current copyright year (2019) offered as low as US$ 17,500 US$ 13,125**), this database ensures that librarians can affordably acquire emerging research for their institution.

IGI Global's InfoSci-Journals database is being offered with an annual subscription (2000-2019) as low as US$ 5,100 US$ 3,825* (one-time perpetual purchase for the current volume year (2019) offered as low as US$ 5,000 US$3,750**). This database contains peer-reviewed resources that have been featured in prestigious indices including Web of Science, Scopus, and more.

    Additionally, when an institution invests in IGI Global’s InfoSci-Books and/or InfoSci-Journals database, they can take advantage of IGI Global’s Open Access (OA) Fee Waiver (Offset Model) Initiative. Through this initiative, IGI Global matches the library’s investment with a fund of equal value to go towards subsidizing the OA article processing charges (APCs) for their faculty patrons at that institution when their work is accepted under OA into an IGI Global journal.***

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Disclaimer: The opinions expressed in this article are the authors' own and do not reflect the views of IGI Global.
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