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What is Competitiveness

Chapter 11

Handbook of Research on Expanding Business Opportunities With Information Systems and Analytics

Competence of an organization or country to produce and sell products/services that meet the quality of the markets at the same or lower prices and maximize returns on the resources consumed in producing them.

Published in Chapter:

Information Strategy: Implementing and Managing a Digital Strategy in a Portuguese Company

Sérgio Maravilhas (Universidade Salvador, Brazil), Paulo Melo (Universidade Salvador, Brazil), and Sérgio Goes Oliveira (Universidade Salvador, Brazil)

Source Title: Handbook of Research on Expanding Business Opportunities With Information Systems and Analytics

DOI: 10.4018/978-1-5225-6225-2.ch011

Abstract

In this chapter, the implementation of an information strategy project in a Portuguese real estate company is analyzed. This involves its framing—historical and socio-economic—and a brief description of the activity sector in which the company operates. Several well managed projects have been developed to improve the competitive position of the company, but without focus all the activities lose strength because they might not reach their proposed targets. Some tools to identify the information needs of business activity developed are described, as well as the role of information as a promoter of competitive advantages. Social media tools were utilized and proved to be a great strategic decision. To conclude, a few reminders of the factors to consider in developing the information strategy to implement and that information management without a strategy could result in several diversified decisions without any positive consequence for the organization.