Kijpokin Kasemsap

Kijpokin KasemsapKijpokin Kasemsap received his BEng degree in Mechanical Engineering from King Mongkut’s University of Technology, Thonburi, his MBA degree from Ramkhamhaeng University, and his DBA degree in Human Resource Management from Suan Sunandha Rajabhat University. Dr. Kasemsap is a Special Lecturer in the Faculty of Management Sciences, Suan Sunandha Rajabhat University, based in Bangkok, Thailand. Dr. Kasemsap is a Member of the International Economics Development and Research Center (IEDRC), the International Foundation for Research and Development (IFRD), and the International Innovative Scientific and Research Organization (IISRO). Dr. Kasemsap also serves on the International Advisory Committee (IAC) for the International Association of Academicians and Researchers (INAAR). Dr. Kasemsap is the sole author of over 250 peer-reviewed international publications and book chapters on business, education, and information technology. Dr. Kasemsap is included in the TOP 100 Professionals–2016 and in the 10th edition of 2000 Outstanding Intellectuals of the 21st Century by the International Biographical Centre, Cambridge, England.

Publications

Promoting Service Innovation and Knowledge Management in the Hospitality Industry
Kijpokin Kasemsap. © 2020. 28 pages.
This chapter indicates the overview of hospitality industry; the concept of service innovation; service innovation and customer demand; the importance of service innovation in...
Mobile Health Systems and Electronic Health Record: Applications and Implications
Kijpokin Kasemsap. © 2019. 19 pages.
This chapter reveals the overview of mobile health systems; the adoption of mobile health systems; mobile health systems and patient monitoring; the overview of mobile health...
Promoting Strategic Human Resource Management, Organizational Learning, and Knowledge Management in Modern Organizations
Kijpokin Kasemsap. © 2019. 13 pages.
This chapter describes the concept of strategic human resource management (SHRM), the concept of electronic human resource management (e-HRM), the importance of SHRM in modern...
The Role of Distance Education in Global Education
Kijpokin Kasemsap. © 2019. 13 pages.
This chapter indicates the overview of distance education and the importance of distance education in global education. Distance learning becomes an alternative to traditional...
The Fundamentals of Human-Computer Interaction
Kijpokin Kasemsap. © 2019. 12 pages.
This chapter explains the overview of human-computer interaction (HCI); cognitive models, socio-organizational issues, and stakeholder requirements; HCI and hand gesture...
Multifaceted Applications of the Internet of Things
Kijpokin Kasemsap. © 2019. 12 pages.
This chapter determines the overview of the internet of things (IoT) and the multifaceted applications of the IoT. The IoT is made up of hardware and software technologies. The...
Challenges and Implications of Health Literacy in Global Health Care
Kijpokin Kasemsap. © 2019. 13 pages.
This chapter explains the perspectives on health literacy, trends and issues with health literacy, and the challenges and implications of health literacy in global healthcare....
Retail Marketing Strategies and Brand Management: A Global Retail Industry Perspective
Kijpokin Kasemsap. © 2019. 16 pages.
This article aims to provide a critical review of the published literature related to retail marketing strategies and brand management in the global retail industry. The...
Mastering Electronic Government in the Digital Age
Kijpokin Kasemsap. © 2019. 13 pages.
This chapter reveals the overview of electronic government (e-government), the adoption of e-government, the digital era governance (DEG) and new public management (NPM), and the...
Encouraging Digital Literacy and ICT Competency in the Information Age
Kijpokin Kasemsap. © 2019. 12 pages.
This chapter determines the overview of digital literacy and ICT competency, the encouragement of digital literacy in the information age, and the encouragement of ICT competency...
Customer Lifetime Value
Kijpokin Kasemsap. © 2019. 12 pages.
This chapter indicates the prospect of customer lifetime value (CLV) and the importance of CLV in global marketing. CLV is the total of the financial profit, calculated from the...
Facilitating Customer Relationship Management in Modern Business
Kijpokin Kasemsap. © 2019. 13 pages.
This chapter explains the overview of CRM, CRM and technological utilization, and the facilitation of CRM in modern business. CRM is a significant strategy to learn more about...
The Importance of Electronic Commerce in Modern Business
Kijpokin Kasemsap. © 2019. 13 pages.
This chapter explains the overview of e-commerce and the importance of electronic commerce (e-commerce) in modern business. E-commerce consists of the purchasing and selling of...
Mastering Technology-Enhanced Language Learning, Computer-Assisted Language Learning, and Mobile-Assisted Language Learning
Kijpokin Kasemsap. © 2019. 24 pages.
This chapter explains the overview of Technology-Enhanced Language Learning (TELL); the overview of Computer-Assisted Language Learning (CALL); the relationship between...
Professional and Business Applications of Social Media Platforms
Kijpokin Kasemsap. © 2019. 24 pages.
This chapter provides an overview of the challenges and benefits of social media across various industries. The use of social media has created the highly effective communication...
Bioinformatics: Applications and Implications
Kijpokin Kasemsap. © 2018. 22 pages.
This chapter describes the overview of bioinformatics; bioinformatics, data mining, and data visualization; bioinformatics and secretome analysis; bioinformatics, mass...
Investigating the Roles of Mobile Commerce and Mobile Payment in Global Business
Kijpokin Kasemsap. © 2018. 23 pages.
This chapter aims to investigate the roles of mobile commerce (m-commerce) and mobile payment (m-payment) in global business, thus revealing the overview of m-commerce;...
Advocating Electronic Business and Electronic Commerce in the Global Marketplace
Kijpokin Kasemsap. © 2018. 24 pages.
This chapter describes the overview of electronic business (e-business), the multifaceted applications of e-business, the importance of e-business in the global marketplace, the...
Web 2.0 and Health Information Technology: Theories and Applications
Kijpokin Kasemsap. © 2018. 30 pages.
This chapter describes the overview of Web 2.0 technologies; Web 2.0 applications in learning and education; Web 2.0 applications in academic libraries; Web 2.0 applications in...
Customer Lifetime Value
Kijpokin Kasemsap. © 2018. 10 pages.
This article indicates the prospect of Customer Lifetime Value (CLV) and the importance of CLV in global marketing. CLV is the total of the financial profit, calculated from the...
Facilitating Customer Relationship Management in Modern Business
Kijpokin Kasemsap. © 2018. 11 pages.
This article explains the overview of CRM; CRM and technological utilization; and the facilitation of CRM in modern business. CRM is a significant strategy to learn more about...
Encouraging Digital Literacy and ICT Competency in the Information Age
Kijpokin Kasemsap. © 2018. 11 pages.
This article determines the overview of digital literacy and ICT competency, the encouragement of digital literacy in the information age, and the encouragement of ICT competency...
The Importance of Electronic Commerce in Modern Business
Kijpokin Kasemsap. © 2018. 11 pages.
This article explains the overview of e-commerce and the importance of electronic commerce (e-commerce) in modern business. E-commerce consists of the purchasing and selling of...
Mastering Electronic Government in the Digital Age
Kijpokin Kasemsap. © 2018. 11 pages.
This article reveals the overview of electronic government (e-government); the adoption of e-government; the digital era governance (DEG) and new public management (NPM); and the...
Challenges and Implications of Health Literacy in Global Health Care
Kijpokin Kasemsap. © 2018. 11 pages.
This article explains the perspectives on health literacy; trends and issues with health literacy; and the challenges and implications of health literacy in global health care....
The Fundamentals of Human-Computer Interaction
Kijpokin Kasemsap. © 2018. 11 pages.
This article explains the overview of Human-Computer Interaction (HCI); cognitive models, socio-organizational issues, and stakeholder requirements; HCI and hand gesture...
Promoting Strategic Human Resource Management, Organizational Learning, and Knowledge Management in Modern Organizations
Kijpokin Kasemsap. © 2018. 11 pages.
This article describes the concept of strategic human resource management (SHRM); the concept of electronic human resource management (e-HRM); the importance of SHRM in modern...
The Role of Distance Education in Global Education
Kijpokin Kasemsap. © 2018. 11 pages.
This article indicates the overview of distance education and the importance of distance education in global education. Distance learning becomes an alternative to traditional...
Multifaceted Applications of the Internet of Things
Kijpokin Kasemsap. © 2018. 10 pages.
This article determines the overview of the Internet of Things (IoT) and the multifaceted applications of the IoT. The IoT is made up of hardware and software technologies. The...
The Role of Knowledge Transfer in Modern Organizations
Kijpokin Kasemsap. © 2018. 28 pages.
This chapter reveals the overview of knowledge transfer; knowledge transfer, labor mobility, and labor diversity; knowledge transfer and subsidiary perspectives; barriers to...
Telemedicine and Electronic Health: Issues and Implications in Developing Countries
Kijpokin Kasemsap. © 2018. 19 pages.
This chapter reveals the overview of telemedicine; telemedicine in developing countries; Electronic Health Record (EHR); and mobile health technologies. Telemedicine and...
Exploring the Role of Microfinance in Emerging Nations
Kijpokin Kasemsap. © 2018. 20 pages.
This chapter explains the overview of microfinance; the efficiency of microfinance institutions (MFIs) and sustainability; microfinance and interest rates; microfinance and...
The Fundamentals of Organizational Citizenship Behavior
Kijpokin Kasemsap. © 2018. 23 pages.
This chapter reveals the overview of Organizational Citizenship Behavior (OCB); OCB and organizational factors; OCB and Counterproductive Work Behavior (CWB); OCB and...
Mental Health and Cognitive Behavioral Therapy: Advanced Issues and Approaches
Kijpokin Kasemsap. © 2018. 26 pages.
This chapter reveals the important perspectives on mental health, mental illness, and technology utilization; mental health education and mental health nursing; the overview of...
Mobile Health Systems and Electronic Health Record: Applications and Implications
Kijpokin Kasemsap. © 2018. 19 pages.
This chapter reveals the overview of mobile health systems; the adoption of mobile health systems; mobile health systems and patient monitoring; the overview of mobile health...
Advanced Issues of Health Informatics and Clinical Decision Support System in Global Health Care
Kijpokin Kasemsap. © 2018. 18 pages.
This chapter indicates the advanced issues of health informatics; the advanced issues of Clinical Decision Support System (CDSS); CDSS and Computerized Physician Order Entry...
Mastering Fashion Supply Chain Management and New Product Development in the Digital Age
Kijpokin Kasemsap. © 2018. 27 pages.
This chapter indicates the perspectives on retailing and Supply Chain Management (SCM); trends and issues with fast fashion industry; the overview of Fashion Supply Chain...
Knowledge Management: Applications and Implications
Kijpokin Kasemsap. © 2018. 30 pages.
This chapter indicates the overview of Knowledge Management (KM); KM and innovation; KM and human capital; KM and social capital; KM and Human Resource Management (HRM); the...
Digital Storytelling and Digital Literacy: Advanced Issues and Prospects
Kijpokin Kasemsap. © 2018. 21 pages.
This chapter reveals the overview of digital technologies; the overview of digital storytelling in education; and the overview of digital literacy in education. Digital...
Cloud Computing, Green Computing, and Green ICT
Kijpokin Kasemsap. © 2018. 23 pages.
This chapter reveals the overview of cloud computing; cloud computing, green computing, green ICT, and data center utilization; the importance of cloud computing in the digital...
Digital Storytelling and Digital Literacy: Advanced Issues and Prospects
Kijpokin Kasemsap. © 2018. 21 pages.
This chapter reveals the overview of digital technologies; the overview of digital storytelling in education; and the overview of digital literacy in education. Digital...
Nutrition and Functional Foods: Current Trends and Issues
Kijpokin Kasemsap. © 2018. 18 pages.
This chapter explains the overview of nutrition and health; food industry and food science; the current issues of functional foods; and the awareness and perception of functional...
The Role of Medical Tourism in Emerging Markets
Kijpokin Kasemsap. © 2018. 21 pages.
This chapter reveals the role of medical tourism (MT) in emerging markets, give an overview of tourism, medical tourism, and emerging markets; discusses the advancement of...
Mastering Digital Libraries in the Digital Age
Kijpokin Kasemsap. © 2018. 31 pages.
This chapter gives an overview of digital library topics: digital libraries and information architecture; digital libraries and electronic learning (e-learning); digital...
Mastering Employee Turnover Intention in the Modern Workforce
Kijpokin Kasemsap. © 2018. 21 pages.
This chapter indicates the advanced issues of employee turnover intention; employee turnover intention, job satisfaction, and Human Resource Information System (HRIS); employee...
The Roles of Lean and Green Supply Chain Management Strategies in the Global Business Environments
Kijpokin Kasemsap. © 2018. 22 pages.
This chapter introduces the roles of lean Supply Chain Management (SCM) strategies and green SCM strategies in the global business environments, thus explaining the theoretical...
Applying Lean Production and Six Sigma in Global Operations
Kijpokin Kasemsap. © 2018. 31 pages.
This chapter aims to apply the Lean Production and Six Sigma in global operations, thus describing the theoretical and practical overviews of Lean Production; Lean Production in...
The Role of Total Quality Management Practices on Quality Performance
Kijpokin Kasemsap. © 2018. 32 pages.
This chapter introduces the role of Total Quality Management (TQM) practices, thus explaining the introduction of Quality Management (QM) systems, the significance of TQM, the...
Encouraging Corporate Social Responsibility and Sustainable Tourism Development in Global Tourism
Kijpokin Kasemsap. © 2018. 29 pages.
This chapter aims to encourage corporate social responsibility (CSR) and sustainable tourism development in global tourism, thus describing the theoretical and practical concept...
Multifaceted Applications of Green Supply Chain Management
Kijpokin Kasemsap. © 2018. 28 pages.
This chapter aims to explain the overview of Green Supply Chain Management (GSCM); the significant activities of GSCM; GSCM and collaboration; GSCM and environmental management;...
Advocating Information System, Information Integration, and Information Sharing in Global Supply Chain
Kijpokin Kasemsap. © 2018. 24 pages.
This chapter explains the overview of information system (IS) in global supply chain, the interorganizational information system (IOS) integration in global supply chain, the...
Facilitating Entrepreneurship, Internationalization, and Innovation in Global Business
Kijpokin Kasemsap. © 2018. 21 pages.
This chapter indicates the overview of entrepreneurship; the overview of corporate entrepreneurship; the overview of internationalization; the overview of innovation; the...
Retail Management and Electronic Retailing
Kijpokin Kasemsap. © 2018. 20 pages.
This chapter presents the overview of retail management; retail management and technology; the aspects of Electronic Retailing (e-tailing); e-tailing and Electronic Commerce...
Enhancing Closed-Loop Supply Chain in Global Supply Chain
Kijpokin Kasemsap. © 2018. 22 pages.
This chapter explains the overview of Closed-Loop Supply Chain (CLSC); CLSC activities and reverse logistics outsourcing in global supply chain; and the applications of CLSC in...
The Roles of Corporate Marketing Strategies and Brand Management in the Global Retail Industry
Kijpokin Kasemsap. © 2018. 32 pages.
This chapter explores the roles of corporate marketing strategies and brand management in the global retail industry, thus describing the concepts of marketing strategy...
Public Relations, Organizational Communication, and Crisis Management: Advanced Issues and Approaches
Kijpokin Kasemsap. © 2018. 15 pages.
Public relations (PR) is one of the most significant communication methods that can help establish the trustworthiness of products, services, and companies. To gain the enhanced...
A Unified Framework of Organizational Perspectives and Knowledge Management and Their Impact on Job Performance
Kijpokin Kasemsap. © 2018. 32 pages.
This chapter introduces the framework and causal model of organizational culture, organizational climate, knowledge management, and job performance related to business process...
Bioremediation and Phytoremediation: Theories and Perspectives
Kijpokin Kasemsap. © 2018. 19 pages.
This chapter explains the overview of bioremediation; soil remediation and Polycyclic Aromatic Hydrocarbon (PAH); bioremediation and ecosystem services; oil-contaminated soil...
Electronic Commerce and Decision Support Systems: Theories and Applications
Kijpokin Kasemsap. © 2018. 20 pages.
Electronic Commerce (e-commerce) is an advanced online business tool that allows many companies to launch their websites and helps customers search their specific products shown...
Brain-Machine Interfaces: Advanced Issues and Approaches
Kijpokin Kasemsap. © 2018. 21 pages.
This chapter indicates the overview of Brain-Machine Interfaces (BMIs); the aspects of BMIs; BMIs, human-machine interfaces, and electrooculography interfaces; BMIs, Amyotrophic...
Enterprise Information Systems and Digital Marketing: Advanced Issues and Implications
Kijpokin Kasemsap. © 2018. 19 pages.
With the support of modern technologies, enterprise information systems (EISs) and digital marketing are the significant approaches in modern business and can lead to the...
Mastering Business Process Management and Business Intelligence in Global Business
Kijpokin Kasemsap. © 2018. 21 pages.
This chapter describes the overviews of Business Process Management (BPM) and Business Intelligence (BI); the importance of BPM in global business; and the importance of BI in...
The Role of Information System Within Enterprise Architecture and Their Impact on Business Performance
Kijpokin Kasemsap. © 2018. 25 pages.
This chapter introduces the role of Information Systems (IS) within enterprise architecture and their impact on business performance, thus explaining the theoretical and...
The Roles of Information Technology and Knowledge Management in Project Management Metrics
Kijpokin Kasemsap. © 2018. 31 pages.
This chapter reveals the roles of Information Technology (IT) and Knowledge Management (KM) in Project Management (PM) metrics, thus explaining the theoretical and practical...
Global Warming and Climate Change: Challenges and Impacts
Kijpokin Kasemsap. © 2018. 25 pages.
This chapter indicates the advanced issues of global warming, the significant aspects of climate change, climate change and crop production, climate change and risk issues, and...
Pollution and Renewable Energy: Advanced Issues and Aspects
Kijpokin Kasemsap. © 2018. 24 pages.
This chapter presents the overview of pollution; the issues of soil pollution, water pollution, and air pollution; the aspects of renewable energy; energy security and energy...
Logistics Management and Risk Management
Kijpokin Kasemsap. © 2018. 21 pages.
Logistics management is an important part of supply chain management and deals with the movement and storage of products and services in order to meet customer demands. Risk...
Mastering Social Media in the Modern Business World
Kijpokin Kasemsap. © 2018. 27 pages.
This chapter explains the overview of social media; the perspectives of social media marketing; social media and communication management; social media competence and knowledge...
The Roles of Social Media Marketing and Brand Management in Global Marketing
Kijpokin Kasemsap. © 2018. 29 pages.
This chapter explains the roles of social media marketing and brand management in global marketing, thus describing the theoretical and practical concept of social media...
The Importance of Knowledge Creation and Knowledge Sharing
Kijpokin Kasemsap. © 2018. 13 pages.
This chapter explains the overview of knowledge creation; the applications of knowledge creation; the overview of knowledge sharing; knowledge sharing and social media; and the...
Advanced Issues of Knowledge Management, Knowledge Discovery, and Organizational Communication
Kijpokin Kasemsap. © 2018. 14 pages.
This chapter presents the advanced issues of knowledge management (KM), the advanced issues of knowledge discovery, and the advanced issues of organizational communication. KM...
The Fundamentals of Customer Relationship Management
Kijpokin Kasemsap. © 2018. 17 pages.
This chapter presents the overview of customer relationship management (CRM), CRM and customer retention, CRM and customer engagement, CRM and technological utilization, and the...
Multifaceted Applications of Data Mining, Business Intelligence, and Knowledge Management
Kijpokin Kasemsap. © 2018. 16 pages.
This article reviews the literature in the search for the multifaceted applications of data mining (DM), business intelligence (BI), and knowledge management (KM). The literature...
Mastering Intelligent Decision Support Systems in Enterprise Information Management
Kijpokin Kasemsap. © 2018. 22 pages.
This chapter explains the overview of Intelligent Decision Support Systems (IDSSs); the overview of Enterprise Information Management (EIM); the IDSS techniques for EIM in terms...
An Overview of Global Health Initiatives and Practices
Kijpokin Kasemsap. © 2018. 12 pages.
This chapter presents the overview of global health literacy, the advances issues of global health literacy, global health literacy and the internet utilization, global health...
Hospitality and Tourism Management: Advanced Issues and Implications
Kijpokin Kasemsap. © 2018. 16 pages.
The purpose of this article is to summarize the insights from the literature review focusing on the advanced issues and implications of hospitality and tourism management. The...
International Journal of Mobile Devices, Wearable Technology, and Flexible Electronics (IJMDWTFE)
Fan Wu. Est. 2018.
The International Journal of Mobile Devices, Wearable Technology, and Flexible Electronics (IJMDWTFE) combines research from academicians and industrialists across the globe on...
Mastering Consumer Attitude and Sustainable Consumption in the Digital Age
Kijpokin Kasemsap. © 2017. 26 pages.
This chapter presents the overview of consumer attitude; the aspects of consumer attitude, trust propensity, purchasing behavior, and consumer confidence; the perspectives of...
Advocating Sustainable Supply Chain Management and Sustainability in Global Supply Chain
Kijpokin Kasemsap. © 2017. 38 pages.
This chapter aims to advocate Sustainable Supply Chain Management (SSCM) and sustainability in global supply chain, thus describing the overview of Supply Chain Management (SCM);...
Encouraging Continuing Professional Development and Teacher Professional Development in Global Education
Kijpokin Kasemsap. © 2017. 35 pages.
This chapter aims to encourage the Continuing Professional Development (CPD) and Teacher Professional Development (TPD) in global education, thus explaining the overviews of...
Professional and Business Applications of Social Media Platforms
Kijpokin Kasemsap. © 2017. 24 pages.
This chapter provides an overview of the challenges and benefits of social media across various industries. The use of social media has created the highly effective communication...
Mastering Web Mining and Information Retrieval in the Digital Age
Kijpokin Kasemsap. © 2017. 28 pages.
This chapter aims to master web mining and Information Retrieval (IR) in the digital age, thus describing the overviews of web mining and web usage mining; the significance of...
Mastering Educational Computer Games, Educational Video Games, and Serious Games in the Digital Age
Kijpokin Kasemsap. © 2017. 23 pages.
This chapter explains the overview of educational computer games; the reward and feedback systems in educational computer games; the significance of educational computer games in...
Lean Thinking in Global Health Care: Theory and Applications
Kijpokin Kasemsap. © 2017. 22 pages.
This chapter explains the overview of Lean production; the overview of value stream mapping (VSM); the applications of Lean production in global health care; the implementation...
The Importance of Telemedicine in Global Health Care
Kijpokin Kasemsap. © 2017. 21 pages.
The chapter explains the challenges facing health care systems; the overview of telemedicine; the technological devices of telemedicine systems; telemedicine and chronic...
Mastering Electronic Health Record in Global Health Care
Kijpokin Kasemsap. © 2017. 21 pages.
This chapter describes the overview of electronic health record (EHR); the trends and issues with EHR; EHR and clinical decision support system (CDSS); the trust and privacy...
Analyzing the Role of Health Information Technology in Global Health Care
Kijpokin Kasemsap. © 2017. 21 pages.
This chapter explains the perspectives on global health, the overview of health information technology (health IT), the applications of electronic health record (EHR), and the...
Promoting Health Literacy in Global Health Care
Kijpokin Kasemsap. © 2017. 22 pages.
This chapter emphasizes the prospect of health literacy; the evaluation of health literacy level; health literacy and health communication; health literacy and health...
The Fundamentals of Health Literacy
Kijpokin Kasemsap. © 2017. 21 pages.
This chapter describes the overview of health literacy; the characteristics of functional health literacy, interactive health literacy, and critical health literacy; and the...
The Fundamentals of Health Literacy
Kijpokin Kasemsap. © 2017. 21 pages.
This chapter describes the overview of health literacy; the characteristics of functional health literacy, interactive health literacy, and critical health literacy; and the...
Promoting Health Literacy in Global Health Care
Kijpokin Kasemsap. © 2017. 22 pages.
This chapter emphasizes the prospect of health literacy; the evaluation of health literacy level; health literacy and health communication; health literacy and health...
Mastering Social Media in the Modern Business World
Kijpokin Kasemsap. © 2017. 27 pages.
This chapter explains the overview of social media; the perspectives of social media marketing; social media and communication management; social media competence and knowledge...
Advocating Problem-Based Learning and Creative Problem-Solving Skills in Global Education
Kijpokin Kasemsap. © 2017. 27 pages.
This chapter aims to advocate the development of Problem-Based Learning (PBL) and creative problem-solving skills in global education, thus describes the theoretical and...
Mastering Business Process Management and Business Intelligence in Global Business
Kijpokin Kasemsap. © 2017. 21 pages.
This chapter describes the overviews of Business Process Management (BPM) and Business Intelligence (BI); the importance of BPM in global business; and the importance of BI in...
Teacher Education and Teacher Professional Development: Current Issues and Approaches
Kijpokin Kasemsap. © 2017. 26 pages.
This chapter reveals the prospect of teacher education; teacher education and technology utilization; the issues with professional development (PD); and the perspectives on...
Advocating Information System, Information Integration, and Information Sharing in Global Supply Chain
Kijpokin Kasemsap. © 2017. 24 pages.
This chapter explains the overview of information system (IS) in global supply chain, the interorganizational information system (IOS) integration in global supply chain, the...
The Role of Radio Frequency Identification in Modern Libraries
Kijpokin Kasemsap. © 2017. 27 pages.
This chapter reveals the role of radio frequency identification (RFID) in modern libraries, thus demonstrating the theoretical and practical concept of RFID; the utilization of...
Organizational Learning: Advanced Issues and Trends
Kijpokin Kasemsap. © 2017. 25 pages.
This chapter reveals the prospect of organizational learning; organizational learning and networks; organizational learning, organizational innovation, and transformational...
The Fundamentals of Health Literacy
Kijpokin Kasemsap. © 2017. 21 pages.
This chapter describes the overview of health literacy; the characteristics of functional health literacy, interactive health literacy, and critical health literacy; and the...
Analyzing the Role of Health Information Technology in Global Health Care
Kijpokin Kasemsap. © 2017. 21 pages.
This chapter explains the perspectives on global health, the overview of health information technology (health IT), the applications of electronic health record (EHR), and the...
Investigating the Roles of Neuroscience and Knowledge Management in Higher Education
Kijpokin Kasemsap. © 2017. 29 pages.
This chapter explains the current trends in higher education, the overview of neuroscience, the multifaceted applications of neuroscience, the overview of knowledge management...
Management Education and Leadership Styles: Current Issues and Approaches
Kijpokin Kasemsap. © 2017. 28 pages.
This chapter explains the prospects of management education toward leadership and leadership styles; the overview of leadership; empowering leadership; leadership and social...
The Importance of Teacher Education in Global Education
Kijpokin Kasemsap. © 2017. 27 pages.
This chapter explains the overview of teacher education; teacher education, technological approach, and learning materials; the perspectives on teacher educator; the perspectives...
The Roles of Organizational Justice, Social Justice, and Organizational Culture in Global Higher Education
Kijpokin Kasemsap. © 2017. 33 pages.
This chapter reveals the roles of organizational justice, social justice, and organizational culture in global higher education, thus describing the practical and theoretical...
The Fundamentals of Social Capital
Kijpokin Kasemsap. © 2017. 34 pages.
This chapter explains the overview of social capital (SC); the dimensions of SC; SC, culture, and architecture; SC and economic growth; SC and knowledge management (KM); SC and...
Mastering Cognitive Neuroscience and Social Neuroscience Perspectives in the Information Age
Kijpokin Kasemsap. © 2017. 32 pages.
This chapter explains the overviews of cognitive neuroscience, neuroimaging techniques, Social Cognitive Neuroscience (SCN), social neuroscience, and social cognition. Cognitive...
The Importance of Entrepreneurship in Global Business
Kijpokin Kasemsap. © 2017. 24 pages.
This chapter reveals the overview of entrepreneurship; entrepreneurship and innovation; the emerging trends of corporate entrepreneurship; sustainable entrepreneurship approach;...
Mastering Customer Service, Customer Experience, and Customer Orientation in the Hospitality and Tourism Industry
Kijpokin Kasemsap. © 2017. 26 pages.
This chapter presents the utilization of optimization techniques in the hospitality and tourism industry; the perspectives on customer service and customer service teams;...
Software as a Service, Semantic Web, and Big Data: Theories and Applications
Kijpokin Kasemsap. © 2017. 22 pages.
This chapter explains the overview of software as a service (SaaS); SaaS and application service provision (ASP); the security concern of SaaS; the perspectives on SaaS adoption;...
Examining the Roles of Job Satisfaction and Organizational Commitment in the Global Workplace
Kijpokin Kasemsap. © 2017. 29 pages.
This chapter describes the concepts of job satisfaction and organizational commitment; the relationship between job satisfaction and organizational commitment; the significance...
Mastering Technology-Enhanced Language Learning, Computer-Assisted Language Learning, and Mobile-Assisted Language Learning
Kijpokin Kasemsap. © 2017. 24 pages.
This chapter explains the overview of Technology-Enhanced Language Learning (TELL); the overview of Computer-Assisted Language Learning (CALL); the relationship between...
Promoting Critical Thinking in the Modern Learning Environments
Kijpokin Kasemsap. © 2017. 31 pages.
This chapter explains the overview of critical thinking (CT); the emerging trends of CT in the modern learning environments; CT in nursing education and health care; reflective...
Robotics: Theory and Applications
Kijpokin Kasemsap. © 2017. 35 pages.
This chapter presents the overview of robotics; the types of robotic systems; the overview of swarm robotics; the overview of ambient robotics; core ontology for robotics and...
Radio Frequency Identification and Mobile Ad-Hoc Network: Theories and Applications
Kijpokin Kasemsap. © 2017. 33 pages.
This chapter explains the components of Radio Frequency Identification (RFID); the aspects of RFID; the barriers to RFID utilization; the privacy and security issues of RFID; the...
Mastering Intelligent Decision Support Systems in Enterprise Information Management
Kijpokin Kasemsap. © 2017. 22 pages.
This chapter explains the overview of Intelligent Decision Support Systems (IDSSs); the overview of Enterprise Information Management (EIM); the IDSS techniques for EIM in terms...
Text Mining: Current Trends and Applications
Kijpokin Kasemsap. © 2017. 21 pages.
This chapter reveals the overview of text mining; text mining, patent analysis, and keyword selection; text mining and sentiment analysis in modern marketing; text mining...
Environmental Management and Waste Management: Principles and Applications
Kijpokin Kasemsap. © 2017. 24 pages.
This chapter indicates the advanced issues of environmental management; Life Cycle Assessment (LCA) and life cycle costing; waste management, environmental sustainability, and...
Production Planning: Advanced Issues and Implications
Kijpokin Kasemsap. © 2017. 23 pages.
This chapter explains the overview of production planning; the issues of remanufacturing production planning and control; Advanced Production Planning and Scheduling (APPS) and...
Entrepreneurship and Diaspora Entrepreneurship: Current Issues and Approaches
Kijpokin Kasemsap. © 2017. 22 pages.
This chapter describes the overview of entrepreneurship; corporate entrepreneurship and sustainable entrepreneurship; entrepreneurship and pro-market institutions;...
Mastering Knowledge Management in Academic Libraries
Kijpokin Kasemsap. © 2017. 29 pages.
This chapter presents the overview of academic libraries, the adoption of social media in academic libraries, the copyright concern in academic libraries, the concept of...
Sustainability, Environmental Sustainability, and Sustainable Tourism: Advanced Issues and Implications
Kijpokin Kasemsap. © 2017. 24 pages.
This chapter reveals the overview of sustainability; the overview of environmental sustainability; environmental sustainability and climate change; environmental sustainability...
Electronic Learning: Theory and Applications
Kijpokin Kasemsap. © 2017. 26 pages.
This chapter aims to explain the overview of electronic learning (e-learning); the emerging trends in e-learning; the important factors of e-learning; the relationships among...
The Fundamentals of Human Capital
Kijpokin Kasemsap. © 2017. 31 pages.
This chapter explains the overview of human capital; human capital and economic growth; human capital, innovation, and knowledge management; human capital and research and...
Corporate Social Responsibility: Theory and Applications
Kijpokin Kasemsap. © 2017. 31 pages.
This chapter emphasizes the overview of corporate social responsibility (CSR); the practices and disclosure of CSR; CSR and human values; CSR in mining operations; CSR in sports...
The Importance of Customer Satisfaction and Customer Loyalty in the Service Sector
Kijpokin Kasemsap. © 2017. 24 pages.
This chapter presents the overview of customer satisfaction; customer satisfaction and service quality; customer satisfaction and Online Travel Agency (OTA) websites in the...
Exploring the Role of Organizational Culture in Modern Organizations
Kijpokin Kasemsap. © 2017. 23 pages.
Organizational culture controls the way employees behave among themselves as well as with people outside the organization, and represents certain policies which guide the...
The Role of Social Media in International Advertising
Kijpokin Kasemsap. © 2017. 28 pages.
This chapter introduces the role of social media in international advertising, thus explaining the concept of social media; the overview of international advertising; the...
Digital Storytelling and Digital Literacy: Advanced Issues and Prospects
Kijpokin Kasemsap. © 2017. 21 pages.
This chapter reveals the overview of digital technologies; the overview of digital storytelling in education; and the overview of digital literacy in education. Digital...
Mastering Electronic Procurement, Green Public Procurement, and Public Procurement for Innovation
Kijpokin Kasemsap. © 2017. 27 pages.
This chapter explains the overview of Electronic Procurement (e-procurement); the critical success factors and implementation of e-procurement systems; the barriers to...
The Roles of Logistics Service Providers and Supply Chain Integration in Global Supply Chain
Kijpokin Kasemsap. © 2017. 21 pages.
This chapter explains the overview of logistics service providers (LSPs); LSPs' competitive advantage and logistics performance; LSPs, city logistics, and freight...
Mastering Sustainable Tourism and Rural Tourism in the Global Economy
Kijpokin Kasemsap. © 2017. 24 pages.
This chapter explains the overviews of tourism, sustainable development, sustainable tourism, and rural tourism; the perspectives on rural tourism destination; rural tourism and...
Fundamentals of Talent Management: Capitalizing on Intellectual Assets
Kijpokin Kasemsap. © 2017. 23 pages.
This chapter explains the overview of talent management (TM); the characteristics of global talent management (GTM); TM and human capital; TM and career development; the emerging...
The Perspectives of Medical Errors in the Health Care Industry
Kijpokin Kasemsap. © 2017. 31 pages.
This chapter presents the overview of medical errors; drug prescription errors and prescribing; the overview of medical error disclosure; medical errors and telemedicine; medical...
The Role of Sustainable Performance Measurement System in Global Supply Chain
Kijpokin Kasemsap. © 2017. 19 pages.
This chapter summarizes the role of sustainable performance measurement system (PMS) in global supply chain, thus illustrating the theoretical and practical concepts of...
The Role of Business Analytics in Performance Management
Kijpokin Kasemsap. © 2017. 20 pages.
This chapter introduces the role of Business Analytics (BA) in Performance Management (PM), thus explaining the theoretical and practical concepts of BA, Performance Management...
The Role of Social Capital in Higher Education Institutions
Kijpokin Kasemsap. © 2017. 31 pages.
This chapter introduces the role of social capital in higher education institutions, thus explaining the concept of social capital, the dimension of social capital in higher...
Career Management in the Knowledge-Based Organizations
Kijpokin Kasemsap. © 2017. 14 pages.
This article analyzes the literature in the search for career management in the knowledge-based organizations (KBOs). The literature review covers the overview of career...
Internet of Things and Security Perspectives: Current Issues and Trends
Kijpokin Kasemsap. © 2017. 27 pages.
This chapter reveals the overview of the Internet of Things (IoT); the IoT, Wireless Sensor Networks (WSNs), and Radio Frequency Identification (RFID); the technology of the IoT;...
Strategic Innovation Management: An Integrative Framework and Causal Model of Knowledge Management, Strategic Orientation, Organizational Innovation, and Organizational Performance
Kijpokin Kasemsap. © 2017. 16 pages.
This chapter introduces the framework and causal model of knowledge management, strategic orientation, organizational innovation, and organizational performance. It argues that...
A Unified Framework of Organizational Perspectives and Knowledge Management and Their Impact on Job Performance
Kijpokin Kasemsap. © 2017. 32 pages.
This chapter introduces the framework and causal model of organizational culture, organizational climate, knowledge management, and job performance related to business process...
Unifying a Framework of Organizational Culture, Organizational Climate, Knowledge Management, and Job Performance
Kijpokin Kasemsap. © 2017. 29 pages.
This chapter introduces the framework and causal model of organizational culture, organizational climate, knowledge management, and job performance related to business process...
Developing a Unified Framework and a Causal Model of Transformational Leadership, Empowerment, Innovation Support, and Organizational Innovation
Kijpokin Kasemsap. © 2017. 26 pages.
The research objective in the study described in this chapter was to develop a unified framework and a causal model of transformational leadership, empowerment, innovation...
The Roles of Information Technology and Knowledge Management in Global Tourism
Kijpokin Kasemsap. © 2017. 30 pages.
This chapter describes the roles of information technology (IT) and knowledge management (KM) in global tourism, thus explaining the theoretical and practical overviews of IT...
Fostering Supply Chain Management in Global Business
Kijpokin Kasemsap. © 2017. 27 pages.
This chapter reviews the perspectives of fostering supply chain management (SCM) in global business, thus describing the theoretical and practical concept of SCM; the...
The Role of Marketing Strategies in Modern Business and Society
Kijpokin Kasemsap. © 2017. 28 pages.
This chapter introduces the role of marketing strategies in modern business and society, thus explaining the theoretical and practical concepts of competitive strategy, market...
Total Quality Management Practices in Multinational Corporations
Kijpokin Kasemsap. © 2017. 19 pages.
This chapter introduces the practices of Total Quality Management (TQM) in multinational corporations, thus explaining the history, overview, concept, and the various components...
The Roles of Organizational Change Management and Resistance to Change in the Modern Business World
Kijpokin Kasemsap. © 2017. 29 pages.
This chapter introduces the roles of organizational change management (OCM) and resistance to change (RTC) in the modern business world, thus explaining the theoretical and...
The Role of Cultural Dynamics in the Digital Age
Kijpokin Kasemsap. © 2017. 19 pages.
This chapter introduces the role of cultural dynamics in the digital age, thus explaining the theoretical and practical concepts of organizational culture, cultural values and...
Examining the Roles of Job Satisfaction and Organizational Commitment in the Global Workplace
Kijpokin Kasemsap. © 2017. 29 pages.
This chapter describes the concepts of job satisfaction and organizational commitment; the relationship between job satisfaction and organizational commitment; the significance...
Exploring the Role of Organizational Culture in Modern Organizations
Kijpokin Kasemsap. © 2017. 22 pages.
Organizational culture controls the way employees behave among themselves as well as with people outside the organization, and represents certain policies which guide the...
Advocating Entrepreneurship Education and Knowledge Management in Global Business
Kijpokin Kasemsap. © 2017. 29 pages.
This chapter reveals the perspectives of advocating entrepreneurship education and knowledge management (KM) in global business, thus describing the theoretical and practical...
The Role of Knowledge Management on Job Satisfaction: A Systematic Framework
Kijpokin Kasemsap. © 2017. 26 pages.
This chapter introduces the framework and causal model of organizational culture, organizational learning, knowledge management, and job satisfaction. It argues that dimensions...
Encouraging Internationalization and Entrepreneurial Orientation in Small and Medium Enterprises
Kijpokin Kasemsap. © 2017. 27 pages.
This chapter explains the overview of internationalization; the aspects of internationalization in Small and Medium Enterprises (SMEs); internationalization, social capital, and...
Telemedicine and Electronic Health: Issues and Implications in Developing Countries
Kijpokin Kasemsap. © 2017. 19 pages.
This chapter reveals the overview of telemedicine; telemedicine in developing countries; Electronic Health Record (EHR); and mobile health technologies. Telemedicine and...
Mastering Fashion Supply Chain Management and New Product Development in the Digital Age
Kijpokin Kasemsap. © 2017. 27 pages.
This chapter indicates the perspectives on retailing and Supply Chain Management (SCM); trends and issues with fast fashion industry; the overview of Fashion Supply Chain...
Mastering Intellectual Property in Global Business
Kijpokin Kasemsap. © 2017. 27 pages.
This chapter reveals the overview of intellectual property (IP), the perspectives on intellectual property rights (IPRs), the importance of IP in global business, and the...
Artificial Intelligence: Current Issues and Applications
Kijpokin Kasemsap. © 2017. 21 pages.
This chapter explains the Artificial Intelligence (AI) techniques in terms of Artificial Neural Networks (ANNs), fuzzy logic, expert systems, machine learning, Genetic...
A Unified Framework of Organizational Perspectives and Knowledge Management and Their Impact on Job Performance
Kijpokin Kasemsap. © 2017. 32 pages.
This chapter introduces the framework and causal model of organizational culture, organizational climate, knowledge management, and job performance related to business process...
Unifying a Framework of Organizational Culture, Organizational Climate, Knowledge Management, and Job Performance
Kijpokin Kasemsap. © 2017. 29 pages.
This chapter introduces the framework and causal model of organizational culture, organizational climate, knowledge management, and job performance related to business process...
The Role of Social Entrepreneurship in the Global Business Environments
Kijpokin Kasemsap. © 2017. 25 pages.
This chapter presents the role of social entrepreneurship (SE) in global business, thus explaining the practical and theoretical concepts of SE; the antecedents of SE in terms of...
Advocating Entrepreneurship Education and Knowledge Management in Global Business
Kijpokin Kasemsap. © 2017. 29 pages.
This chapter reveals the perspectives of advocating entrepreneurship education and knowledge management (KM) in global business, thus describing the theoretical and practical...
Entrepreneurship and Diaspora Entrepreneurship: Current Issues and Approaches
Kijpokin Kasemsap. © 2017. 22 pages.
This chapter describes the overview of entrepreneurship; corporate entrepreneurship and sustainable entrepreneurship; entrepreneurship and pro-market institutions;...
The Importance of Entrepreneurship in Global Business
Kijpokin Kasemsap. © 2017. 24 pages.
This chapter reveals the overview of entrepreneurship; entrepreneurship and innovation; the emerging trends of corporate entrepreneurship; sustainable entrepreneurship approach;...
Mastering Entrepreneurship Education in Global Business
Kijpokin Kasemsap. © 2017. 28 pages.
This chapter aims to master entrepreneurship education in global business, thus illustrating the theoretical and practical overview of entrepreneurship education;...
Advanced Issues of Internationalization, International Entrepreneurship, and Entrepreneurial Marketing in SMEs
Kijpokin Kasemsap. © 2017. 15 pages.
The purpose of this article is to summarize the insights from the literature review focusing on the advanced issues of internationalization, international entrepreneurship, and...
Promoting Service Innovation and Knowledge Management in the Hospitality Industry
Kijpokin Kasemsap. © 2017. 37 pages.
This chapter indicates the overview of hospitality industry; the concept of service innovation; service innovation and customer demand; the importance of service innovation in...
The Fundamentals of Organizational Citizenship Behavior
Kijpokin Kasemsap. © 2017. 23 pages.
This chapter reveals the overview of Organizational Citizenship Behavior (OCB); OCB and organizational factors; OCB and Counterproductive Work Behavior (CWB); OCB and...
The Significance of Job Satisfaction in Modern Organizations
Kijpokin Kasemsap. © 2017. 20 pages.
This chapter explains the relationship between job satisfaction and organizational constructs in modern organizations; job satisfaction, job performance, and adaptability; job...
Exploring the Role of Organizational Justice in the Modern Workplace
Kijpokin Kasemsap. © 2017. 23 pages.
This chapter indicates the relationship between organizational justice and organizational variables; organizational justice and trust; organizational justice and psychological...
Mastering Employee Turnover Intention in the Modern Workforce
Kijpokin Kasemsap. © 2017. 20 pages.
This chapter indicates the advanced issues of employee turnover intention; employee turnover intention, job satisfaction, and Human Resource Information System (HRIS); employee...
The Importance of Telemedicine in Global Health Care
Kijpokin Kasemsap. © 2017. 21 pages.
The chapter explains the challenges facing health care systems; the overview of telemedicine; the technological devices of telemedicine systems; telemedicine and chronic...
The Perspectives of Medical Errors in the Health Care Industry
Kijpokin Kasemsap. © 2017. 23 pages.
This chapter presents the overview of medical errors; drug prescription errors and prescribing; the overview of medical error disclosure; medical errors and telemedicine; medical...
Mastering Electronic Health Record in Global Health Care
Kijpokin Kasemsap. © 2017. 21 pages.
This chapter describes the overview of electronic health record (EHR); the trends and issues with EHR; EHR and clinical decision support system (CDSS); the trust and privacy...
Foreign Direct Investment: Advanced Issues and Approaches
Kijpokin Kasemsap. © 2017. 19 pages.
This chapter indicates the overview of Foreign Direct Investment (FDI); FDI entries and export; FDI and spillover effects; FDI, human capital, and absorptive capacity; and the...
The Perspectives of Medical Errors in the Health Care Industry
Kijpokin Kasemsap. © 2017. 23 pages.
This chapter presents the overview of medical errors; drug prescription errors and prescribing; the overview of medical error disclosure; medical errors and telemedicine; medical...
Electronic Government: Principles and Applications
Kijpokin Kasemsap. © 2017. 30 pages.
This chapter indicates the prospect of Electronic Government (e-government); e-government, Actor-Network Theory (ANT), and network management; e-government and transparency; the...
Mastering Distance Education in the Digital Age
Kijpokin Kasemsap. © 2017. 12 pages.
This chapter explains the overview of distance education; the current issues and approaches in distance education; and the implications of distance education in the digital age....
Trends and Issues With Massive Open Online Courses
Kijpokin Kasemsap. © 2017. 12 pages.
This chapter reveals the overview of Massive Open Online Courses (MOOCs) and the implications of MOOCs in the digital age. MOOCs are the Internet-based courses which have large...
Flipped Classroom: Advanced Issues and Applications
Kijpokin Kasemsap. © 2017. 12 pages.
This chapter indicates the advanced issues of flipped classroom and the important perspectives on flipped classroom in the digital age. Flipped classroom is a learning...
The Fundamentals of Game-Based Learning
Kijpokin Kasemsap. © 2017. 12 pages.
This chapter explains the overview of Game-Based Learning (GBL) and the significance of GBL in global education. The aim of GBL is to teach something while the students are...
Exploring the Role of Mobile Learning in Global Education
Kijpokin Kasemsap. © 2017. 13 pages.
This chapter describes the current trends of mobile devices in education, the applications of mobile technologies in learning, the overview of Mobile Learning (m-learning), and...
Mobile Commerce Technologies and Management
Kijpokin Kasemsap. © 2017. 22 pages.
This chapter reveals the prospect of mobile commerce (m-commerce); m-commerce and trust; m-commerce, privacy, and security issues; m-commerce adoption and technology acceptance...
Foreign Language Learning: CALL, MALL, and Social Media Perspectives
Kijpokin Kasemsap. © 2017. 22 pages.
This chapter reveals the overview of Computer-Assisted Language Learning (CALL) in foreign language learning; the overview of mobile technology in foreign language learning; the...
Big Data Management: Advanced Issues and Approaches
Kijpokin Kasemsap. © 2017. 12 pages.
The objective of this article is to provide the advanced issues and approaches of big data management. The literature review indicates the overview of big data management; the...
Knowledge Discovery and Data Visualization: Theories and Perspectives
Kijpokin Kasemsap. © 2017. 14 pages.
This article reviews the literature in the search for the theories and perspectives of knowledge discovery and data visualization. The literature review highlights the overview...
The Role of Social Networking in Global Business Environments
Kijpokin Kasemsap. © 2016. 19 pages.
This chapter introduces the role of social networking in global business environments, thus explaining the overview of social networking, the significance of social networking...
The Role of Social Entrepreneurship in the Global Business Environments
Kijpokin Kasemsap. © 2016. 25 pages.
This chapter presents the role of social entrepreneurship (SE) in global business, thus explaining the practical and theoretical concepts of SE; the antecedents of SE in terms of...
The Roles of Knowledge Management and Organizational Innovation in Global Business
Kijpokin Kasemsap. © 2016. 24 pages.
This chapter explains the roles of Knowledge Management (KM) and organizational innovation in global business, thus describing the theoretical and practical concepts of KM and...
The Role of Information System within Enterprise Architecture and their Impact on Business Performance
Kijpokin Kasemsap. © 2016. 23 pages.
This chapter introduces the role of Information Systems (IS) within enterprise architecture and their impact on business performance, thus explaining the theoretical and...
The Role of Electronic Commerce in the Global Business Environments
Kijpokin Kasemsap. © 2016. 21 pages.
This chapter presents the role of electronic commerce (e-commerce) in the global business environments, thus describing the overview of e-commerce, the strategy of e-commerce...
The Roles of Business Process Modeling and Business Process Reengineering in E-Government
Kijpokin Kasemsap. © 2016. 30 pages.
This chapter reveals the roles of business process modeling (BPM) and business process reengineering (BPR) in eGovernment, thus describing the concepts of eGovernment and BPM;...
The Roles of Lifelong Learning and Knowledge Management in Global Higher Education
Kijpokin Kasemsap. © 2016. 30 pages.
This chapter reveals the roles of lifelong learning and knowledge management (KM) in global higher education, thus explaining the theoretical and practical concepts of lifelong...
Advocating Entrepreneurship Education and Knowledge Management in Global Business
Kijpokin Kasemsap. © 2016. 27 pages.
This chapter reveals the perspectives of advocating entrepreneurship education and knowledge management (KM) in global business, thus describing the theoretical and practical...
The Roles of Organizational Change Management and Resistance to Change in the Modern Business World
Kijpokin Kasemsap. © 2016. 29 pages.
This chapter introduces the roles of organizational change management (OCM) and resistance to change (RTC) in the modern business world, thus explaining the theoretical and...
The Roles of E-Learning, Organizational Learning, and Knowledge Management in the Learning Organizations
Kijpokin Kasemsap. © 2016. 31 pages.
This chapter presents the roles of e-learning, organizational learning, and knowledge management (KM) in the learning organizations, thus describing the practical and theoretical...
The Role of Cloud Computing in Global Supply Chain
Kijpokin Kasemsap. © 2016. 28 pages.
This chapter reviews the role of cloud computing in global supply chain, thus describing the theoretical and practical concepts of cloud computing and supply chain management...
The Role of Cloud Computing Adoption in Global Business
Kijpokin Kasemsap. © 2016. 30 pages.
This chapter introduces the role of cloud computing adoption in global business, thus explaining the application overview of cloud computing, the adoption of Information and...
Fostering Supply Chain Management in Global Business
Kijpokin Kasemsap. © 2016. 27 pages.
This chapter reviews the perspectives of fostering supply chain management (SCM) in global business, thus describing the theoretical and practical concept of SCM; the...
Exploring the Roles of Entrepreneurship and Internationalization in Global Business
Kijpokin Kasemsap. © 2016. 32 pages.
This chapter aims to explore the roles of entrepreneurship and internationalization in global business, thus illustrating the theoretical and practical overviews of...
Creating Product Innovation Strategies through Knowledge Management in Global Business
Kijpokin Kasemsap. © 2016. 28 pages.
This chapter aims to create product innovation strategies through knowledge management (KM) in global business, thus explaining the theoretical and practical concepts of product...
The Roles of Lean and Green Supply Chain Management Strategies in the Global Business Environments
Kijpokin Kasemsap. © 2016. 22 pages.
This chapter introduces the roles of lean Supply Chain Management (SCM) strategies and green SCM strategies in the global business environments, thus explaining the theoretical...
Applying Lean Production and Six Sigma in Global Operations
Kijpokin Kasemsap. © 2016. 31 pages.
This chapter aims to apply the Lean Production and Six Sigma in global operations, thus describing the theoretical and practical overviews of Lean Production; Lean Production in...
Promoting Leadership Development and Talent Management in Modern Organizations
Kijpokin Kasemsap. © 2016. 29 pages.
This chapter aims to promote leadership development and talent management in modern organizations, thus describing the theoretical and practical overviews of leadership...
Implementing Business Intelligence in Contemporary Organizations
Kijpokin Kasemsap. © 2016. 16 pages.
This chapter introduces the implementation of Business Intelligence (BI), thus explaining the application overview of BI, the components of BI, the practical implementation of...
The Role of Knowledge Sharing on Organisational Innovation: An Integrated Framework
Kijpokin Kasemsap. © 2016. 24 pages.
This chapter introduces the framework and causal model of organisational learning, knowledge management, knowledge-sharing behaviour, and organisational innovation. It argues...
The Roles of Knowledge Management and Organizational Innovation in Global Business
Kijpokin Kasemsap. © 2016. 25 pages.
This chapter explains the roles of Knowledge Management (KM) and organizational innovation in global business, thus describing the theoretical and practical concepts of KM and...
The Roles of Information Technology and Knowledge Management in Global Tourism
Kijpokin Kasemsap. © 2016. 30 pages.
This chapter describes the roles of information technology (IT) and knowledge management (KM) in global tourism, thus explaining the theoretical and practical overviews of IT...
Examining the Roles of Virtual Team and Information Technology in Global Business
Kijpokin Kasemsap. © 2016. 21 pages.
This chapter aims to examine the roles of virtual team and information technology (IT) in global business, thus describing the theoretical and practical overviews of virtual team...
Creating Product Innovation Strategies through Knowledge Management in Global Business
Kijpokin Kasemsap. © 2016. 26 pages.
This chapter aims to create product innovation strategies through knowledge management (KM) in global business, thus explaining the theoretical and practical concepts of product...
The Roles of Knowledge Management and Organizational Innovation in Global Business
Kijpokin Kasemsap. © 2016. 25 pages.
This chapter explains the roles of Knowledge Management (KM) and organizational innovation in global business, thus describing the theoretical and practical concepts of KM and...
The Roles of E-Learning, Organizational Learning, and Knowledge Management in the Learning Organizations
Kijpokin Kasemsap. © 2016. 31 pages.
This chapter presents the roles of e-learning, organizational learning, and knowledge management (KM) in the learning organizations, thus describing the practical and theoretical...
The Roles of Social Media Marketing and Brand Management in Global Marketing
Kijpokin Kasemsap. © 2016. 28 pages.
This chapter explains the roles of social media marketing and brand management in global marketing, thus describing the theoretical and practical concept of social media...
Encouraging Supply Chain Networks and Customer Loyalty in Global Supply Chain
Kijpokin Kasemsap. © 2016. 26 pages.
This chapter aims to encourage supply chain networks and customer loyalty in global supply chain, thus distinguishing the theoretical and practical concepts of supply chain...
The Role of Ethical Leadership in Ethical Organizations: A Literature Review
Kijpokin Kasemsap. © 2016. 25 pages.
This chapter reveals the role of ethical leadership in ethical organizations, thus illustrating the theoretical and practical overviews of ethical leadership, organizational...
The Role of Performance Management Practices on Organizational Performance: A Functional Framework
Kijpokin Kasemsap. © 2016. 24 pages.
This chapter introduces the framework and causal model of leadership style, organizational culture, performance management practices, and organizational performance. It argues...
A Unified Framework of Organizational Perspectives and Knowledge Management and Their Impact on Job Performance
Kijpokin Kasemsap. © 2016. 31 pages.
This chapter introduces the framework and causal model of organizational culture, organizational climate, knowledge management, and job performance related to business process...
Advocating Electronic Business and Electronic Commerce in the Global Marketplace
Kijpokin Kasemsap. © 2016. 24 pages.
This chapter describes the overview of electronic business (e-business), the multifaceted applications of e-business, the importance of e-business in the global marketplace, the...
Exploring the Role of Web-Based Learning in Global Education
Kijpokin Kasemsap. © 2016. 23 pages.
This chapter aims to explore the role of web-based learning (WBL) in global education, thus describing the theoretical and practical overview of WBL, the multifaceted...
The Role of Learning Analytics in Global Higher Education
Kijpokin Kasemsap. © 2016. 26 pages.
This chapter presents the role of learning analytics in global higher education, thus illustrating the theoretical and practical overview of learning analytics; learning...
Encouraging Corporate Social Responsibility and Sustainable Tourism Development in Global Tourism
Kijpokin Kasemsap. © 2016. 28 pages.
This chapter aims to encourage corporate social responsibility (CSR) and sustainable tourism development in global tourism, thus describing the theoretical and practical concept...
Analyzing the Roles of Human Capital and Competency in Global Business
Kijpokin Kasemsap. © 2016. 29 pages.
This chapter aims to analyze the roles of human capital and competency in global business, thus explaining the theoretical and practical overviews of human capital and...
The Roles of International Entrepreneurship and Organizational Innovation in SMEs
Kijpokin Kasemsap. © 2016. 29 pages.
This chapter reveals the roles of international entrepreneurship and organizational innovation in SMEs, thus describing the concepts of international entrepreneurship and...
The Roles of Sports Sponsorship and Brand Management in Global Sports Marketing
Kijpokin Kasemsap. © 2016. 21 pages.
This chapter introduces the roles of sports sponsorship and brand management in global sports marketing, thus explaining the overview of sports sponsorship, brand management, and...
Exploring the Roles of Entrepreneurship and Internationalization in Global Business
Kijpokin Kasemsap. © 2016. 31 pages.
This chapter aims to explore the roles of entrepreneurship and internationalization in global business, thus illustrating the theoretical and practical overviews of...
The Fundamentals of Neuroeconomics
Kijpokin Kasemsap. © 2016. 32 pages.
Neuroeconomics is an emergent multidisciplinary field that strives to understand how and why humans make decisions. The field brings together behavioral methods and sophisticated...
Utilizing Communities of Practice to Facilitate Knowledge Sharing in the Digital Age
Kijpokin Kasemsap. © 2016. 27 pages.
This chapter explains the overview of knowledge sharing; the perspectives of knowledge sharing behavior; the barriers to knowledge sharing; the overview of communities of...
Implementing Electronic Commerce in Global Marketing
Kijpokin Kasemsap. © 2016. 12 pages.
Utilizing Social Media in Modern Business
Kijpokin Kasemsap. © 2016. 12 pages.
Promoting Service Quality and Customer Satisfaction in Global Business
Kijpokin Kasemsap. © 2016. 30 pages.
This chapter explains the overviews of customer service, service quality, and customer satisfaction; the significance of service quality in global business; and the significance...
Investigating the Roles of Mobile Commerce and Mobile Payment in Global Business
Kijpokin Kasemsap. © 2016. 23 pages.
This chapter aims to investigate the roles of mobile commerce (m-commerce) and mobile payment (m-payment) in global business, thus revealing the overview of m-commerce;...
The Roles of Organizational Justice, Social Justice, and Organizational Culture in Global Higher Education
Kijpokin Kasemsap. © 2016. 33 pages.
This chapter reveals the roles of organizational justice, social justice, and organizational culture in global higher education, thus describing the practical and theoretical...
Utilizing Complexity Theory and Complex Adaptive Systems in Global Business
Kijpokin Kasemsap. © 2016. 26 pages.
This chapter aims to utilize complexity theory and complex adaptive systems in global business, thus describing the theoretical and practical overview of complexity theory, the...
The Fundamentals of Business Intelligence
Kijpokin Kasemsap. © 2016. 14 pages.
This article analyzes the recent literature in the search for the fundamentals of business intelligence (BI). The literature review covers the overview of BI; BI and technology...
The Role of Strategic Outsourcing in Global Business
Kijpokin Kasemsap. © 2016. 33 pages.
This chapter reveals the role of strategic outsourcing in global business, thus describing the theoretical and practical concept of strategic outsourcing; the management theories...
The Role of Sustainable Performance Measurement System in Global Supply Chain
Kijpokin Kasemsap. © 2016. 18 pages.
This chapter summarizes the role of sustainable performance measurement system (PMS) in global supply chain, thus illustrating the theoretical and practical concepts of...
Multifaceted Applications of Green Supply Chain Management
Kijpokin Kasemsap. © 2016. 28 pages.
This chapter aims to explain the overview of Green Supply Chain Management (GSCM); the significant activities of GSCM; GSCM and collaboration; GSCM and environmental management;...
Role of Social Media in Brand Promotion: An International Marketing Perspective
Kijpokin Kasemsap. © 2016. 27 pages.
This chapter aims to promote brand management through social media in global marketing, thus explaining the theoretical and practical overview of social media, evolving dynamics...
Promoting Leadership Development and Talent Management in Modern Organizations
Kijpokin Kasemsap. © 2016. 28 pages.
This chapter aims to promote leadership development and talent management in modern organizations, thus describing the theoretical and practical overviews of leadership...
The Roles of Information Technology and Knowledge Management in Project Management Metrics
Kijpokin Kasemsap. © 2016. 31 pages.
This chapter reveals the roles of Information Technology (IT) and Knowledge Management (KM) in Project Management (PM) metrics, thus explaining the theoretical and practical...
Developing a Framework of Human Resource Management, Organizational Learning, Knowledge Management Capability, and Organizational Performance
Kijpokin Kasemsap. © 2016. 32 pages.
This chapter introduces the framework and the practical concepts of Human Resource Management (HRM), organizational learning, Knowledge Management Capability (KMC), and...
The Role of Lean Production on Organizational Performance
Kijpokin Kasemsap. © 2016. 33 pages.
This chapter introduces the role of Lean Production on organizational performance, thus explaining the management practices of Lean Production of just in time, total productive...
The Role of Business Process Reengineering in the Modern Business World
Kijpokin Kasemsap. © 2016. 28 pages.
This chapter reveals the role of business process reengineering (BPR) in the modern business world, thus illustrating the theoretical and practical concept of BPR, the...
Analyzing the Roles of Human Capital and Competency in Global Business
Kijpokin Kasemsap. © 2016. 29 pages.
This chapter aims to analyze the roles of human capital and competency in global business, thus explaining the theoretical and practical overviews of human capital and...
Facilitating Hospitality and Tourism Management in Global Business
Kijpokin Kasemsap. © 2016. 23 pages.
This chapter explains the overview of hospitality management; the overview of tourism management; product quality, service quality, price, customer satisfaction, and consumer...
Multifaceted Applications of Data Mining, Business Intelligence, and Knowledge Management
Kijpokin Kasemsap. © 2016. 13 pages.
This article reviews the literature in the search for the multifaceted applications of data mining (DM), business intelligence (BI), and knowledge management (KM). The literature...
Reviewing the Role of Store Brands in the Global Retail Industry
Kijpokin Kasemsap. © 2016. 26 pages.
This chapter aims to review the role of store brands in the global retail industry, thus describing the overview of store brands; store brands and national brands; store brands...
Mastering Big Data in the Digital Age
Kijpokin Kasemsap. © 2016. 26 pages.
This chapter explains the overview of big data; the volume, velocity, variety, veracity, and variability of big data; the privacy and security of big data applications; big data...
Retail Marketing Strategies and Brand Management: A Global Retail Industry Perspective
Kijpokin Kasemsap. © 2016. 13 pages.
This article aims to provide a critical review of the published literature related to retail marketing strategies and brand management in the global retail industry. The...
Mastering Digital Libraries in the Digital Age
Kijpokin Kasemsap. © 2016. 31 pages.
This chapter gives an overview of digital library topics: digital libraries and information architecture; digital libraries and electronic learning (e-learning); digital...
Cultural Perspectives and Cultural Dynamics: Advanced Issues and Approaches
Kijpokin Kasemsap. © 2016. 13 pages.
The purpose of this article is to summarize the insights from the literature review focusing on the advanced issues and approaches of cultural perspectives and cultural dynamics....
Advanced Issues of Internationalization, International Entrepreneurship, and Entrepreneurial Marketing in SMEs
Kijpokin Kasemsap. © 2016. 13 pages.
The purpose of this article is to summarize the insights from the literature review focusing on the advanced issues of internationalization, international entrepreneurship, and...
Implementing Enterprise Resource Planning
Kijpokin Kasemsap. © 2015. 10 pages.
The Role of Total Quality Management Practices on Quality Performance
Kijpokin Kasemsap. © 2015. 31 pages.
This chapter introduces the role of Total Quality Management (TQM) practices, thus explaining the introduction of Quality Management (QM) systems, the significance of TQM, the...
The Role of Data Mining for Business Intelligence in Knowledge Management
Kijpokin Kasemsap. © 2015. 22 pages.
This chapter introduces the role of Data Mining (DM) for Business Intelligence (BI) in Knowledge Management (KM), thus explaining the concept of KM, BI, and DM; the relationships...
The Role of Information System within Enterprise Architecture and their Impact on Business Performance
Kijpokin Kasemsap. © 2015. 23 pages.
This chapter introduces the role of Information Systems (IS) within enterprise architecture and their impact on business performance, thus explaining the theoretical and...
Developing a Framework of Human Resource Management, Organizational Learning, Knowledge Management Capability, and Organizational Performance
Kijpokin Kasemsap. © 2015. 30 pages.
This chapter introduces the framework and the practical concepts of Human Resource Management (HRM), organizational learning, Knowledge Management Capability (KMC), and...
Implementing Business Intelligence in Contemporary Organizations
Kijpokin Kasemsap. © 2015. 16 pages.
This chapter introduces the implementation of Business Intelligence (BI), thus explaining the application overview of BI, the components of BI, the practical implementation of...
Total Quality Management Practices in Multinational Corporations
Kijpokin Kasemsap. © 2015. 26 pages.
This chapter introduces the practices of Total Quality Management (TQM) in multinational corporations, thus explaining the history, overview, concept, and the various components...
The Role of Business Analytics in Performance Management
Kijpokin Kasemsap. © 2015. 20 pages.
This chapter introduces the role of Business Analytics (BA) in Performance Management (PM), thus explaining the theoretical and practical concepts of BA, Performance Management...
The Role of Sports Marketing in the Global Marketplace
Kijpokin Kasemsap. © 2015. 19 pages.
This chapter introduces the role of sports marketing in the global marketplace, thus explaining the understanding of the concept of sports marketing, internalization of sports...
The Role of Brand Loyalty on CRM Performance: An Innovative Framework for Smart Manufacturing
Kijpokin Kasemsap. © 2015. 34 pages.
This chapter introduces the framework and causal model of customer value, customer satisfaction, brand loyalty, and customer relationship management performance in terms of the...
The Role of Brand Management in Emerging Markets
Kijpokin Kasemsap. © 2015. 18 pages.
This chapter introduces the role of brand management in emerging markets, thus explaining the concepts of brand management system, corporate branding, brand performance, brand...
The Roles of Sports Sponsorship and Brand Management in Global Sports Marketing
Kijpokin Kasemsap. © 2015. 21 pages.
This chapter introduces the roles of sports sponsorship and brand management in global sports marketing, thus explaining the overview of sports sponsorship, brand management, and...
The Role of Cultural Dynamics in the Digital Age
Kijpokin Kasemsap. © 2015. 18 pages.
This chapter introduces the role of cultural dynamics in the digital age, thus explaining the theoretical and practical concepts of organizational culture, cultural values and...
The Role of Electronic Commerce in the Global Business Environments
Kijpokin Kasemsap. © 2015. 21 pages.
This chapter presents the role of electronic commerce (e-commerce) in the global business environments, thus describing the overview of e-commerce, the strategy of e-commerce...
The Roles of Information Technology and Knowledge Management in Project Management Metrics
Kijpokin Kasemsap. © 2015. 30 pages.
This chapter reveals the roles of Information Technology (IT) and Knowledge Management (KM) in Project Management (PM) metrics, thus explaining the theoretical and practical...
The Role of E-Business Adoption in the Business World
Kijpokin Kasemsap. © 2015. 13 pages.
This chapter introduces the role of e-business adoption in the business world, thus explaining the concept of e-business, the significance of e-business, the application of...
The Roles of Corporate Marketing Strategies and Brand Management in the Global Retail Industry
Kijpokin Kasemsap. © 2015. 30 pages.
This chapter explores the roles of corporate marketing strategies and brand management in the global retail industry, thus describing the concepts of marketing strategy...
The Role of Cloud Computing Adoption in Global Business
Kijpokin Kasemsap. © 2015. 30 pages.
This chapter introduces the role of cloud computing adoption in global business, thus explaining the application overview of cloud computing, the adoption of Information and...
Theory of Cognitive Constructivism
Kijpokin Kasemsap. © 2015. 25 pages.
This chapter reveals the theory of cognitive constructivism that represents significant perspectives on information seeking, information retrieval and knowledge formation....
The Role of Social Media in International Advertising
Kijpokin Kasemsap. © 2015. 26 pages.
This chapter introduces the role of social media in international advertising, thus explaining the concept of social media; the overview of international advertising; the...
The Role of Psychological Factors in Behavioral Finance
Kijpokin Kasemsap. © 2015. 22 pages.
This chapter introduces the role of psychological factors in behavioral finance, thus explaining the theory of behavioral finance, the application of behavioral finance theory...
The Role of Marketing Strategies in Modern Business and Society
Kijpokin Kasemsap. © 2015. 27 pages.
This chapter introduces the role of marketing strategies in modern business and society, thus explaining the theoretical and practical concepts of competitive strategy, market...
The Role of Cloud Computing in Global Supply Chain
Kijpokin Kasemsap. © 2015. 28 pages.
This chapter reviews the role of cloud computing in global supply chain, thus describing the theoretical and practical concepts of cloud computing and supply chain management...
The Roles of International Entrepreneurship and Organizational Innovation in SMEs
Kijpokin Kasemsap. © 2015. 29 pages.
This chapter reveals the roles of international entrepreneurship and organizational innovation in SMEs, thus describing the concepts of international entrepreneurship and...
The Role of Ethical Leadership in Ethical Organizations: A Literature Review
Kijpokin Kasemsap. © 2015. 34 pages.
This chapter reveals the role of ethical leadership in ethical organizations, thus illustrating the theoretical and practical overviews of ethical leadership, organizational...
The Roles of Cross-Cultural Perspectives in Global Marketing
Kijpokin Kasemsap. © 2015. 23 pages.
This chapter introduces the roles of cross-cultural perspectives in global marketing, thus explaining theoretical and practical concepts of cross-cultural consumer...
The Role of Medical Tourism in Emerging Markets
Kijpokin Kasemsap. © 2015. 21 pages.
This chapter reveals the role of medical tourism (MT) in emerging markets, give an overview of tourism, medical tourism, and emerging markets; discusses the advancement of...
The Role of Radio Frequency Identification in Modern Libraries
Kijpokin Kasemsap. © 2015. 25 pages.
This chapter reveals the role of radio frequency identification (RFID) in modern libraries, thus demonstrating the theoretical and practical concept of RFID; the utilization of...
The Role of Marketing Strategies in the Tourism Industry
Kijpokin Kasemsap. © 2015. 21 pages.
This chapter introduces the role of marketing strategies in the tourism industry, thus explaining the application overview of marketing strategies in the tourism industry in...
The Role of Business Process Reengineering in the Modern Business World
Kijpokin Kasemsap. © 2015. 28 pages.
This chapter reveals the role of business process reengineering (BPR) in the modern business world, thus illustrating the theoretical and practical concept of BPR, the...
Mastering Entrepreneurship Education in Global Business
Kijpokin Kasemsap. © 2015. 28 pages.
This chapter aims to master entrepreneurship education in global business, thus illustrating the theoretical and practical overview of entrepreneurship education;...
The Role of Customer Relationship Management in the Global Business Environments
Kijpokin Kasemsap. © 2015. 27 pages.
This chapter reveals the role of customer relationship management (CRM) in the global business environments, thus describing the theoretical and practical concept of CRM; the...
Adopting Cloud Computing in Global Supply Chain: A Literature Review
Kijpokin Kasemsap. © 2015. 14 pages.
The objective of this article is to review the adoption of cloud computing in global supply chain. The literature review describes the overviews of cloud computing and supply...
Strategic Innovation Management: An Integrative Framework and Causal Model of Knowledge Management, Strategic Orientation, Organizational Innovation, and Organizational Performance
Kijpokin Kasemsap. © 2014. 15 pages.
This chapter introduces the framework and causal model of knowledge management, strategic orientation, organizational innovation, and organizational performance. It argues that...
Unifying a Framework of Organizational Culture, Organizational Climate, Knowledge Management, and Job Performance
Kijpokin Kasemsap. © 2014. 27 pages.
This chapter introduces the framework and causal model of organizational culture, organizational climate, knowledge management, and job performance related to business process...
The Role of Knowledge Sharing on Organisational Innovation: An Integrated Framework
Kijpokin Kasemsap. © 2014. 25 pages.
This chapter introduces the framework and causal model of organisational learning, knowledge management, knowledge-sharing behaviour, and organisational innovation. It argues...
The Role of Knowledge Management on Job Satisfaction: A Systematic Framework
Kijpokin Kasemsap. © 2014. 24 pages.
This chapter introduces the framework and causal model of organizational culture, organizational learning, knowledge management, and job satisfaction. It argues that dimensions...
The Role of Lean Production on Organizational Performance
Kijpokin Kasemsap. © 2014. 31 pages.
This chapter introduces the role of Lean Production on organizational performance, thus explaining the management practices of Lean Production of just in time, total productive...
The Role of Brand Loyalty on CRM Performance: An Innovative Framework for Smart Manufacturing
Kijpokin Kasemsap. © 2014. 33 pages.
This chapter introduces the framework and causal model of customer value, customer satisfaction, brand loyalty, and customer relationship management performance in terms of the...
Constructing a Unified Framework and a Causal Model of Occupational Satisfaction, Trainee Reactions, Perception of Learning, and Perceived Training Transfer
Kijpokin Kasemsap. © 2014. 25 pages.
This chapter introduces the framework and causal model of occupational satisfaction, trainee reactions, perception of learning, and perceived training transfer. It argues that...
The Role of Performance Management Practices on Organizational Performance: A Functional Framework
Kijpokin Kasemsap. © 2014. 24 pages.
This chapter introduces the framework and causal model of leadership style, organizational culture, performance management practices, and organizational performance. It argues...
The Role of Sports Marketing in the Global Marketplace
Kijpokin Kasemsap. © 2014. 20 pages.
This chapter introduces the role of sports marketing in the global marketplace, thus explaining the understanding of the concept of sports marketing, internalization of sports...
Developing a Unified Framework and a Causal Model of Transformational Leadership, Empowerment, Innovation Support, and Organizational Innovation
Kijpokin Kasemsap. © 2014. 24 pages.
The research objective in the study described in this chapter was to develop a unified framework and a causal model of transformational leadership, empowerment, innovation...
The Role of Social Networking in Global Business Environments
Kijpokin Kasemsap. © 2014. 19 pages.
This chapter introduces the role of social networking in global business environments, thus explaining the overview of social networking, the significance of social networking...
The Role of Social Media in the Knowledge-Based Organizations
Kijpokin Kasemsap. © 2014. 22 pages.
This chapter introduces the role of Social Media (SM) in Knowledge-Based Organizations (KBOs), thus explaining the concept of KBOs, the difference between KBOs and non-KBOs, the...
The Role of Brand Management in Emerging Markets
Kijpokin Kasemsap. © 2014. 18 pages.
This chapter introduces the role of brand management in emerging markets, thus explaining the concepts of brand management system, corporate branding, brand performance, brand...
The Role of Social Capital in Higher Education Institutions
Kijpokin Kasemsap. © 2014. 29 pages.
This chapter introduces the role of social capital in higher education institutions, thus explaining the concept of social capital, the dimension of social capital in higher...