What is Augmented Reality

Technology that allows a person to interact with virtual objects overlaid on real-time images. Learn more in: Pandemic and Post-Pandemic Use of Immersive Learning Technology

A form of virtual reality (VR) technology where computer-generated images are superimposed upon physical environments by means of a viewing device. Also abbreviated AR. Learn more in: The Intersection of Digital Humanities and Artistic Augmented/Virtual Reality Research in Hong Kong

Commonly abbreviated as AR, the term refer to a simulated, but enhanced, reality that combines both computer-generated virtual and real-world data to allow users to complete real-time interactions with computer-generated graphics, imagery, and objects, in a smooth way and with an illusion of these layers of information coexisting in the same space. Learn more in: Employing Digital Reality Technologies in Art Exhibitions and Museums: A Global Survey of Best Practices and Implications

Often abbreviated as AR, the term refers to a simulated, but improved, reality that combines both computer-generated virtual and real-world data to let users to initiate real-time interactions with computer-generated graphics, imagery, and objects, in a smooth manner and with an illusion of these layers of information coexisting in the same circumstance. Learn more in: Privacy Concerns in the VR and AR Applications in Creative Cultural Industries: A Text Mining Study

Is the technology that allows the visualisation of virtual objects or information in front of the real-world objects of interest through a data fusion process and data projection on the person´s field of view. Learn more in: MRO 4.0: Mapping Challenges Through the ILS Approach

Is a technique of displaying a representation of a real-world environment with additional information layered on top of it. This technique of stacked information layers aims to augment the view into the real world environment with additional information. The display system of augmented reality is mostly a real-time camera generated image stream with an additional computer generated information layer on top of the camera image. Learn more in: Time-Windows: Reconnecting the Window-Metaphor of the GUI to Real Space

The AR (augmented reality) technology is relatively recent and constantly evolving. It is the representation of an altered reality in which, to the normal reality perceived by our senses, artificial and virtual information is superimposed, that is a series of information to be superimposed on what the eyes see. Learn more in: Using Extended Reality to Support Cyber Security

In summary, this is the change and augmentation of reality by the computer. Learn more in: Eleven Eleven VR: Virtual Reality, Digital Narrative, and Interaction

Intermixing a physical reality and a virtual reality Learn more in: HyperReality

10.

A combination of a real environment and a virtual environment where virtual objects generated by the software are displayed as images on a real environment. Learn more in: Continuity in the Development of Technical Thinking

11.

Augmented reality provides an overview of sensory integration with the perception that the user has of the environment in which he/she is located (in a real environment where the user interacts with objects). It is a superimposition of different levels of information integrated with real objects. Learn more in: Role of Emotions in Interactive Museums: How Art and Virtual Reality Affect Emotions

12.

Use of technological resources to present animated or static virtual representations in real world environments. Learn more in: Challenges and Research in Virtual Worlds and Augmented Reality in the Educational Field

13.

AR integrates real life with modified and enhanced images or virtual objects. AR is generally achieved by the use of mobile devices to provide a composite experience or view through digital components combined with the real world. Learn more in: Application of Virtual and Augmented Reality for Training and Mentoring of Higher Education Instructors

14.

Refers to technology enhancing the real world with digital tidings and avenues. Learn more in: From Electronic Word of Mouth to Virtual and Augmented Reality: A Case Study of the Restaurant Sector in Pune, Maharashtra, India

15.

Augmented reality is a technology that superimposes a computer-generated image on a user's view of the real world, thus providing a composite view. Learn more in: Technical Details and Educational Applications for Virtual Reality Technologies

16.

This facilitates a better understanding of the real world and permits the integration of virtual elements that help to complement real resources. Learn more in: Augmented Reality for Smart Tourism in Religious Heritage Itineraries: Tourism Experiences in the Technological Age

17.

Technology where virtual objects blend with the real world, while real and virtual objects interact with each other. Learn more in: The Use of Augmented Reality Applications in Second Grade Mathematics Course: Students' Knowledge of Shapes

18.

The technology that simultaneously combines real and virtual objects that are interactive in real-time and are registered in a three-dimensional space. Learn more in: Mixing Different Realities in a Single Shared Space: Analysis of Mixed-Platform Collaborative Shared Spaces

19.

A real-world environment that is enhanced or modified by computer-generated information. Learn more in: Digital State Strategy

20.

The term refers to a simulated, but enhanced, reality that combines both computer-generated virtual and real-world data to enable users to perform real-time interactions with computer-generated graphics, imagery, and objects, in a seamless way and with an illusion of these layers of information coexisting in the same space. Learn more in: Augmented, Mixed, and Virtual Reality Applications in Cause-Related Marketing (CRM)

21.

Real time integration between digital information, with live video and the user's environment. Learn more in: A Framework Supported by Modeling and Virtual/Augmented Reality for the Preservation and Dynamization of Archeological-Historical Sites

22.

It is a superposition of digital data in the real world, providing the user with real-time contextual information in the surrounding environment, creating, as explained in the previous chapter, a useful interaction in the analogic world. Learn more in: An Augmented Reality (AR) Experience for Lorenzo Lotto

23.

The use of a technological medium to display virtual information “on top” of the real world. Learn more in: The Theory and Process Involved with Educational Augmented Reality Game Design

24.

The use of mobile-device “add-ons” in real-time and real-space to enhance the user’s ability to interact with that space for learning. Learn more in: Designing Automated Learning for Effective Training and Skills Development

25.

A way of altering experience of observing existing objects or environment done by various technological solutions that affect person’s senses. Learn more in: Robots and Economics: It Is More Complex Than It Seems

26.

27.

Augmented reality (AR) is the interactive experience when people interact with the virtual object, AR experience integrates the real environment with a virtual object and performs in the device. Learn more in: Exploring the Role of Flow in Augmented Reality for Mobile Retailing: Implications for Practice and Research

28.

Refers to computer-generated imagery that is visible through the use of virtual visualization where the images are overlaid onto real-life surfaces in the present environment. Learn more in: Pedagogical Issues and Challenges for Cross-Cultural Online Instruction

29.

Augmented Reality (AR) defined as enhancement of the real environment by computer-generated content allows its users to see the real world together with an additional virtual world added in real time to the same field of view. Learn more in: Augmented Reality: Applications and Implications for Tourism

30.

A technological development creating enriched and realistic experiences. Learn more in: Teacher Candidate Experiences Related to Augmented Reality Applications

31.

A technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view. Learn more in: Private Label Sales through Catalogs with Augmented Reality

32.

Augmented reality consists in combining the real world with the virtual one through a computer process, enriching the visual experience and improving the quality of communication. Thanks to this technology you can add visual information to reality and create all kinds of interactive experiences: 3D product catalogues, virtual clothing testers, video games and much more ( realidadaumentada.info/tecnologia ). Learn more in: Gamification as a Tool for Smart Tourism

33.

A virtual combination of real-world experiences with a method that can affect the four senses. Learn more in: Corporate Elderly Entrepreneurship in the Digital World

34.

Commonly abbreviated as AR is a technical term to refer to the technology that is able to create a completely artificial and virtual environment blending computer-generated audio, image, video, and even haptic information with the physical world in a real time. The term, augmented, refers to the technology-enabled augmentation of a user’s real and virtual world to create a new reality. Learn more in: Reality-Creating Technologies as a Global Phenomenon

35.

A system that supplements the real world with virtual (computer-generated) objects that appear to coexist in the same space as the real world. Learn more in: An Initial Framework to Develop a Mobile Five Human Senses Augmented Reality System for Museums

36.

A view of a real environment augmented by computer generated information, such as graphic, texts, virtual reconstructions. Learn more in: Multimedia Experiences for Cultural Heritage

37.

Superimposing virtual objects into the user’s view of the real world, performed in real time and with correct alignment on physical and virtual components. Learn more in: A Client/Server Architecture for Augmented Assembly on Mobile Phones

38.

Some kind of reality in which virtual world based elements – objects are added to the real world based environment. Learn more in: Augmented Reality Based E-Learning Applications

39.

Superimposition of digital information on observer’s perceptions of reality. In VR external perceptions are limited as much as possible, in AR they are fundamental, because the computer-generated images roots on the vision of the real world. Learn more in: Toward Smart Heritage: Cultural Challenges in Digital Built Heritage

40.

A technology that merges the real with the digital world by presenting to the user, in real-time, a combination of real and virtual objects. Learn more in: Teaching Natural Sciences to Kindergarten Students Using Tablets: Results From a Pilot Project

41.

AR is a system that combines a real or virtual world, interaction with objects, and includes perceptional information. Sometimes it also includes multiple sensory modalities, such as visual or auditory. Learn more in: New Technologies Shaping Learning?: AR Learning Experiences and Integration Model

42.

A type of instructional technology that enables the user to view digital content overlaid to a representation of the real-world environment. Learn more in: Augmented Reality in Informal Learning Settings: Leveraging Technology for the Love of History

43.

An interactive process of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information. Learn more in: Managerial Challenges in VR and AR in Asia

44.

Involves having virtual things (e.g., text, 3D models, avatars, animations etc.) on real things Learn more in: Virtual Museums: Platforms, Practices, Prospect

45.

Increase of reality information through tag and mobile device. Learn more in: Theoretical and Methodological Implications in the Information Modelling of Architectural Heritage

46.

Is a field of information technology research which represents the possibility of illustrating real and virtual images together. The goal of augmented reality is to add information and meaning to a real object or place. Unlike virtual reality, augmented reality does not create a simulation of reality. Augmented reality is an environment that includes both virtual reality and real-world elements. Learn more in: Navigation Becomes Travel Scouting: The Augmented Spaces of Car Navigation Systems

47.

An interactive technology which combines digital elements in real environments. Learn more in: The Augmented Retail Store for Augmented Customer Experiences

48.

Technology that upgrades the image of the real world with additional computer-generated information or virtual effects, such as images and sounds. Learn more in: Expansion of Technology Utilization Through Tourism 4.0 in Slovenia

49.

It is called superimposing virtual objects on real images by using the object recognition feature of the devices. Learn more in: Customer Experience in the Restaurant Industry: Use of Smart Technologies

50.

The assembly of virtual images and real images with the help of object identification technologies. Learn more in: The Impact of Digital Enterprise Transformation Strategies on Project Managers' Competencies

51.

The blending of physical and digital worlds, often with a virtual overlay on a physical item. Learn more in: Mobile Learning in and out of the K-12 Classroom

52.

A view, in real-time, of the environment overlapped with computer-generated sensory components. Learn more in: Wearable Computers

53.

Environments created by the interaction of virtual objects and real-world images. Learn more in: Digital Cultural Heritage

54.

Is an interactive experience where the objects that reside in the real world are enhanced by computer-generated multi-sensory information (e.g., visual, auditory, haptic, somatosensory, and olfactory). Learn more in: Using Virtual Reality for Assessment and Rehabilitation of AD and MCI Patients: A Selective Overview

55.

AR supplements the real world with virtual (computer-generated) objects that appear to coexist in the same space as the real world. An AR system has 3 characteristics: 1. Combines real and virtual worlds; 2. Information is interactive in real time, and; 3. Registered in 3-D Learn more in: Augmented Reality and the Future of Virtual Workspaces

56.

Is the addition of three-dimensional or informative elements to human perception through mobile devices that increase knowledge about an object. Learn more in: Connected BIM Models Towards Industry 4.0

57.

Augmented Reality is a new form of communication that allows to observe reality ‘augmented’ with digital contents situated in context. These can be accessed through the webcam or through the camera of mobile devices, such as smartphones or tablet. This innovation turns the relationship between real and virtual into a widespread, pervasive and impressively concrete phenomenon. Learn more in: Territorial Knowledge, National Identities, Social Media, a Case Study: 150DIGIT - Italy of Schools

58.

Interactive computer-generated experience that occurs in a simulated environment that makes the experience closer to the real world. It adds graphics, sounds, haptic feedback, and smell to the natural world as it exists. Learn more in: Edutainment With Flipped IDEAS

59.

A live direct or indirect view of a physical and real-world environment where the elements are augmented by computer-generated input such as sound, video, graphics, etc. Learn more in: Literature Review of Augmented Reality Application in the Architecture, Engineering, and Construction Industry With Relation to Building Information

60.

AR represents the effort to augment the existing content with computer-generated interactive experiences through sensory inputs like audio, visuals, and haptic manipulations. It provides learning support to existing content by integrating various digital technologies to enhance the educational and learning benefits of the materials. Learn more in: Learning With Immersive Technology: A Cognitive Perspective

61.

62.

Augmented reality (AR) is a technology that generates a computer image that is overlaid with the user’s real world environment. Often visual, AR can also include auditory, haptic, and sensory information to enhance apparent realism that improves immersion for the user and is able to be manipulated by the user’s actions to enhance interaction. Learn more in: The Affordances of 3D Mixed Reality in Cultivating Secondary Students' Non-Cognitive Skills Use and Development in the Engineering Design Process

63.

AR is an interactive experience of a real-world environment where tourists can see the objects of the real-world “augmented” by computer-generated perceptual information, sometimes across multiple sensory modalities, such as visual or hearing. Learn more in: Incorporating VR, AR, and Related Technologies in the Tourism Industry: State of the Art

64.

Augmented reality is a technology that overlays digital information on top of a real-world view or object to create a composite view. Learn more in: ‘Play Is Serious Learning': Using Mobile Augmented Reality Gaming to Support Science Learning

65.

This is an interactive experience of the real world where the objects from the real world are enhanced by computer-generated perceptual information. These computer-generated information sometimes combine the different senses, e.g., visual, auditory, haptic, somatosensory, and olfactory. Learn more in: AI and AR: A Copacetic Approach in the New Educational Environment

66.

Augmented Reality (AR) into GIS assures the link between the perception of user and the relationship with the real world. The real world is represented with 2D and 3D virtual information. The computer augments the actual landscape with additional information that can be supported by inserting fields based on GIS applications. Learn more in: Geographic Information Systems

67.

Is an interactive experience of a real-world environment where the objects that reside in the real-world are enhanced by computer-generated perceptual information. Learn more in: Intelligent Processes in Automated Production Involving Industry 4.0 Technologies and Artificial Intelligence

68.

A technology that allows the live integration of digital content into the physical real world, in order to enrich the users’ environment and experience. Learn more in: E-Learning and Augmented Reality (AR) for Chronic Wound Assessment: Promoting Learning and Quality of Care

69.

A computer-assisted augmenting of perception by means of additional interactive information levels in real-time, such that the observer is immersed in the real and virtual world at the same time. Learn more in: The Impact of Augmented Reality Advertisement on Customer Engagement in the Era of Connnected Consumers

70.

This term indicates an enhancement of human sensorial perception usually thanks to the merger of computer-generated information not perceivable by our five human senses. The elements that “augment” reality can be added using a mobile device, e.g., a smartphone, a personal computer equipped with a webcam or other sensors, vision devices (e.g., glasses to protect the retina), listening devices (earphones) and manipulation devices (gloves) which add multimedia data to normally perceived reality. In actual fact, to present a clearer or more amusing picture, this additional information can consist in a reduction of the quantity of data normally perceived by the senses. Learn more in: New Fruition Possibilities for the Historical Archive of Architectural Drawings in Rome

71.

Overlapping virtual objects with a physical environment in order to provide additional information to people in the environment Learn more in: Virtual Cities for Simulating Smart Urban Public Spaces

72.

Technology that enables users to engage with virtual information superimposed on the physical world. This mediated immersion places digital resources throughout the real world, augmenting users' experiences, and interactions. Learn more in: Developing an Immersive Virtual Classroom: TeachLivE – A Case Study

73.

It is a modern technology that involved the overlay of computer graphics on the real-world application. Learn more in: A Big Data Framework for Decision Making in Supply Chain

74.

A real-world environment that is supplemented with computer-generated elements. Learn more in: Game Design Frameworks and Reality Guides

75.

technology that adds computer-generated content to the user's view of the real world. Learn more in: The State of Virtual and Augmented Reality Therapy for Autism Spectrum Disorder (ASD)

76.

The use of technology to superimpose or overlap artificial imaginary upon real world applications thus combining artificial computer-generated images with real time images. Learn more in: Virtual Reality: Learning by Seeing in 3D

77.

A field of computer research which deals with the combination of the real world with computer generated data. Learn more in: Mobile Camera-Based User Interaction

78.

The integration of digital information with the user's environment in real time. Unlike virtual reality, which creates a totally artificial environment, augmented reality uses the existing environment and overlays new information on top of it. Learn more in: Flip-Game Engineering and Technology Methodology

79.

Augmented reality is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory, and olfactory. Learn more in: Future Opportunities in Imagineering Management

80.

A reality where real and virtual worlds are merged seamlessly, and individuals in a specific place and time, use the real environment augmented with computer generated virtual objects. Learn more in: Augmented Reality in Healthcare

81.

Is an interactive experience of a real-world environment where the objects that reside in the real-world are enhanced by computer-generated perceptual information. Learn more in: Robotics E-Learning Supported by Collaborative and Distributed Intelligent Environments

82.

Improving or enhancing reality by overlaying virtual images onto real objects or sites. Learn more in: Using New Tools to Attract Visitors to Museums and Heritage Sites

83.

The enrichment of sensorial perception of a subject through the use of 3D architectural models integrated in a dynamic scene. In this case the augmented reality is focused in the definition of scenes reconstruction of disappeared architectures. Learn more in: Communication, Technology, and Digital Culture for the Conservation and Enhancement of the Architectural Heritage

84.

Presents virtual information alongside real information. Learn more in: Design the Technological Society for an Aging Population

85.

The overlay of computer generated images on the physical environment. Learn more in: Online Learning's Future in the Workplace with Augmented Reality

86.

It is the superimposition of virtual objects over real images using the object recognition feature of the devices. Learn more in: Smart Applications in Tourism

87.

AR represents the effort to augment the existing content with computer-generated interactive experiences through sensory inputs like audio, visuals, and haptic manipulations. It provides learning support to existing content by integrating various digital technologies to enhance the educational and learning benefits of the materials. Learn more in: Immersive Technology: Past, Present, and Future in Education

88.

Augmented reality (AR) is a field of research in computer science which tries to blend sensations of the real world with computer-generated content. While most AR applications use computer graphics as their primary output, they are not constrained by definition to visual output—audible or tangible representations could also be used. A widely accepted set of requirements of AR applications is given by Azuma (2001 AU7: The in-text citation "Azuma (2001" is not in the reference list. Please correct the citation, add the reference to the list, or delete the citation. ): • AR applications combine sensations of the real world with virtual content. • AR applications are interactive in real-time • AR applications are registered in the 3-dimensional space of the real world Learn more in: Towards a Taxonomy of Display Styles for Ubiquitous Multimedia

89.

A technology that combines the physical and virtual worlds. Learn more in: Re-Shaping Business Strategy in the Era of Digitization

90.

Augmented reality (AR) involves overlaying visual, auditory, or other sensory information onto the world in order to enhance one's experience. Retailers and other companies can use augmented reality to promote products or services, launch novel marketing campaigns, and collect unique user data. Learn more in: The Future of Digital Tourism Alternatives in Virtual Reality

91.

This immersive technology combines the virtual objects with real environment to enhance reality sense. Learn more in: What Makes an Educational Augmented Reality Application Good?: Through the Eyes of Teachers, as Its Practitioners

92.

Augmented reality is a technology that simultaneously aligns real and computer-generated three-dimensional virtual objects with each other and integrates them into real-life (Azuma, 1997; Azuma et al., 2001). Learn more in: Augmented Reality-Based Digital Storytelling in Language Teaching and Learning: A Suggested Lesson Plan

93.

It is the technology that allows virtual elements to be superimposed on elements of reality. Learn more in: Educational Technology Based on Virtual and Augmented Reality for Students With Learning Disabilities: Specific Projects and Applications

94.

A design philosophy of computer-human interaction in which elements of the physical world may be viewed or sensed in enriched ways, often by the user wearing or employing specialized technology for that purpose. In many cases, the physical objects may be “tagged” in ways that allow the user (when suitably equipped) to view additional information about the object. Learn more in: Sensory Extension as a Tool for Cognitive Learning

95.

An existing environment with digital information overlaid. Learn more in: Altered Realities: How Virtual and Augmented Realities Are Supporting Learning

96.

Augmented reality is the live, direct or indirect physical view of the real-world environment and its contents, enriched with computer-generated sound, images, graphics and GPS data. This concept is briefly changing and enhancing reality by computer. Learn more in: Neo-Orientalist Approaches in XR (Extended Reality) Applications

97.

This is the use of technology to enhance a user’s perception of reality and involves being aware of context and communicating context; this is a key part of human interaction. Learn more in: Context Awareness in Mobile Devices

98.

Augmented reality is the physical appearance of the real-world elements created by enriching them in computer environment. Learn more in: Industry 4.0 and Sustainability

99.

Interactive technology that modifies physical surroundings with superimposed virtual elements. This virtual layer, placed between the physical environments and the user, can add textual information, images, videos, or other virtual items to the person’s viewing of the physical environment ( Javornik, 2016 , p. 253). Learn more in: Instagram as a Learning Space to Introduce Virtual Technology Tools Into Post-COVID Higher Education

100.

Technology that enables an interactive experience of the real world by adding virtual or digital elements (e.g., 3D images) into the physical world. Learn more in: Augmented Reality in Language and STEM Education: Implications and Potentials for ELLs

101.

The process of taking and integration digital info either with a live streaming video or with the user’s actual, real time atmosphere is called augmented reality (AR). Learn more in: Progress and Development of Virtual Reality and Augmented Reality Technologies in Tourism: A Review of Publications From 2000 to 2018

102.

Real time integration between digital information, with live video and the user's environment. Learn more in: Developments of Serious Games in Education

103.

Augmented Reality is an advanced display technology, defined by Tori, Kirner and Ciscouto (2006, p. 10) AU35: The in-text citation "Tori, Kirner and Ciscouto (2006, p. 10)" is not in the reference list. Please correct the citation, add the reference to the list, or delete the citation. as “[...] enrich the real environment with virtual objects using a technological device, working in real time.” Learn more in: Transiting between Representation Technologies and Teaching/Learning Descriptive Geometry: Reflections in an Architectural Context

104.

Is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities. AR is also a system that incorporates three basic features: a combination of real and virtual worlds, real-time interaction, and accurate 3D registration of virtual real objects. AR can be used to show a building’s structures and systems super-imposed on a real-life view. Learn more in: Simulated Work-Based Learning in Technical and Vocational Education and Training: An Innovative Pedagogy

105.

Augmented reality (AR) can be defined as a technology used to “augment” the visual field of the user with some information. Here the environment is real, and the contents are virtual: the user can see the real world with some virtual elements in overlay. Learn more in: State of the Art of Extended Reality Tools and Applications in Business

106.

A form between completely virtual and real environment which includes both real environment with virtual objects. Learn more in: Augmented Reality and Mobile Consumers: Mining Reviews of AR Applications for Consumer Perceptions

107.

A technological way to access digital information integrated in the user’s environment, in real time, using, normally, apps designed for mobile devices. Learn more in: Interactive Technologies in Museums: How Digital Installations and Media Are Enhancing the Visitors' Experience

108.

It can be defined through a created reality. It is a technology that allows you to experience the reality created by the reality experienced. Learn more in: The Role of Augmented Reality on Public Relations and Advertising: Augmented Reality and Public Relations and Advertising

109.

Combination of real world and computer-generated information on objects to provide perceptual reality through the digital screens or head mounted devices. Learn more in: Nursing Education in the Era of Virtual Reality

110.

An interactive system that adds virtual objects to real environments in an attempt to integrate virtual and real objects. Learn more in: Augmented Reality as a Tool to Enhance the Experiential Value of Online Shopping: The Future of Fashion Retailing

111.

112.

A technology that adds to the perception and interaction with the real world, since it provides an augmented real environment with additional information generated by the computer or a mobile device. Learn more in: Developing Augmented Reality Multi-Platform Mobile Applications

113.

Augmented reality is a set of technologies that superimpose a computer-generated image(s) on the physical world, therefore providing a simultaneously mixed experience of virtual objects and the real world. Learn more in: Virtual Reality in Medical Education

114.

It is a technology that creates an artificial environment of the real situation by integrating digital information. Learn more in: Education in the Era of Industry 4.0: Qualifications, Challenges, and Opportunities

115.

The term which defines combined reality which is possible with applications in devices such as specially produced glasses, or smart phones, tablet and formed with intertwinement of reality and visual reality. Learn more in: An Analytical Review on Fundamental Narrative Components and Their Reflections in Advertising

116.

Is the integration of additional digital information via live video or photographs into the consumer’s visual environment in real time. Learn more in: Fashion-Technology and Change in Product Development and Consumption for the High-end Menswear Sector: A Study Utilizing a 3D-4C's Process Model

117.

Augmented Reality (AR) is considered a variation from the traditional Virtual Reality (VR). VR technologies totally immerse the user inside a synthetic environment without the possibility of see the real-world around him. In the other hand, AR technologies allow the user to see the real-world, but now with virtual objects super-imposed upon it. Augmented Reality devices use the position of the user’s point of view with position and orientation coordinates, and then project the information required in some way, e.g. in the lenses of the AR Glasses or in the screen of a mobile device with the real-world in background. Learn more in: Augmented Reality in the Context of Automotive Manufacturing

118.

It is an application that allows the integration of the reality captured by a camera with virtual contents. Learn more in: Determinants for Value Creation in Mobile Apps Within the Tourist Experience: An Exploratory Study in a Northern City in Portugal

119.

A technology that superimposes a computer-generated image on a user's view of the real world, thus providing a composite view. Learn more in: Digital Mental Health Interventions: Impact and Considerations

120.

A technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view. Learn more in: Augmented Reality as a Marketing Strategy for the Positioning of a Brand

121.

Interactive experience of a real-world environment where the objects presents in the real world are enhanced by computer-generated perceptual information. Learn more in: Beyond Virtual and Augmented Reality: AI-Assisted Mixed Reality and Its Impacts on Society

122.

The term which defines combined reality which is possible with applications in devices such as specially produced glasses, or smart phones, tablet and formed with intertwinement of reality and visual reality. Learn more in: A Model for Mind-Device Dialectic and the Future of Advertising in the Social Media Age

123.

Is the expansion of physical reality by adding layers of computer-generated information to the actual environment. AR is reality modified by technology. Learn more in: Digital Transformation: Impact of 5G Technology in Supply Chain Industry

124.

An experience that contains elements of the physical world and context-relevant virtual/computer-generated elements ( Wu, Lee, Chang, & Liang, 2013 ). Unlike virtual reality, in which the user is immersed in a completely computer-generated scene, augmented reality includes and interacts with perceptual information from the real world. Learn more in: Effective Integration of Technology in Inquiry Learning: Themes and Examples

125.

The technology of viewing of virtual elements overlaid on the real world with the help of computer processing. Learn more in: Sixth Sense Technology: Exploring Future Opportunities in Human Computer Interaction

126.

Is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory, and olfactory. Learn more in: Development of Teaching-Learning Strategies Through Technology

127.

A real-time direct or indirect view of a physical real-world environment that has been enhanced or augmented by adding virtual computer-generated information to it. Learn more in: The Past, Present, and Future of Virtual Reality in Higher Education

128.

Technology that offers interactive experiences by overlaying virtual elements over the user perception about the reality and allows an interaction in real time with them. Learn more in: Application of Virtual/Augmented Reality in Surgical Procedures: Bibliographical Review in Recent Developments

129.

The possibility that technology provides of adding a layer of information (being an image, sound, video) to the content that is in front of the user. Learn more in: Amiais: Territory and Memories Translated From Local Speeches

130.

A new technology that involves overlaying the real world with digital information. It will further blur the line between what is real and what is computer generated by enhancing what we see, hear, feel, and smell. Learn more in: Deploying Pervasive Technologies

131.

Digital objects that are perceived as a person's perception of the real world. Learn more in: Systematic Evaluation of Innovative Pedagogies in Teacher Education Courses and Practica

132.

Enrichment of the real world with a complementary virtual world. The digital information or representations are merged with the real view via a device that combines both real and virtual. An AR system expands the real world scene allowing the user to maintain the sense of presence in that world. Learn more in: Three-Dimensional Modelling for Cultural Heritage

133.

Enhancing reality with digital objects or information in real time, creating an enriched reality experience for the user. Learn more in: Exploring Antecedents to Adopt Mobile Augmented Reality Applications: A Uses and Gratifications Approach

134.

Augmented reality (AR) is an emerging technology blending physical objects with virtual reality. Learn more in: New Visual Literacies and Competencies for Education and the Workplace

135.

An interactive experience of a real environment where the objects that reside in the real world are enhanced by computer-generated perceptual information; sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory. Learn more in: Insight About the Use of AR and VR for Trainees: The Case of Bosch Company

136.

A technology expands real world with virtual content by adding digital layers. Learn more in: The Impact of Augmented Reality Experiential Marketing on Tourist Experience Satisfaction

137.

The use of transparent glasses on which a computer displays data so that the viewer can simultaneously view computer generated and real world scenes. Learn more in: Integrating Virtual Reality Tools Into Classroom Instruction

138.

The convergence of virtual and real objects/things using advanced hardware and software. Learn more in: Digital Transformation-Oriented Innovation in Museum Settings via Digital Engagement: Virtual Reality

139.

According to Azuma, AR is nothing, but a blend of real-world environments and context based digital information (Azuma & R.T., 1992). Learn more in: Leveraging VR/AR/MR and AI as Innovative Educational Practices for “iGeneration” Students

140.

The integration of digital information with the user's environment in real time where the objects that reside in the real-world are “augmented” by computer-generated perceptual information via visual, auditory, haptic, somatosensory, and olfactory sensory modalities. Learn more in: Virtual and Augmented Reality in Medical Education and Training: Innovative Ways for Transforming Medical Education in the 21st Century

141.

A technology that allows real-time overlapping of digital content to real-world objects or environments. At present, is widely available to designers, by using Web 2.0 tools requiring no programming skills, and to users by using mobile computing devices such as smartphones or tablets. Learn more in: Augmented Reality in Informal Learning Environments: A Music History Exhibition

142.

143.

Mix of real and virtualized information by a computer, combining the three spatial dimensions, with the aim to create a graphical and digital model complementary to the information present in the real world. Learn more in: Virtual Territorial Heritage in Education through mLearning Resources: Cities of Salamanca Spain and Santiago of Chile

144.

Use of technology that complements the perception and interaction with the real world and allows the student to superimpose a layer of information on reality, thus providing richer and more immersive learning experiences. Learn more in: The Development of the Management Competences at the Postgraduate Level in the Context of the Fourth Industrial Revolution

145.

AR is an emergent technology that enables us to amalgamate computer-generated items and the real world. AR helps us superimpose a layer of computer-generated information on real environments. Learn more in: Affordances and Pedagogical Implications of Augmented Reality (AR)-Integrated Language Learning

146.

147.

A technology that superimposes a computer-generated image on a user's view of the real world, thus providing a composite view. Learn more in: Supporting Pre-Service Teachers' Understanding and Use of Mobile Devices

148.

Mix of real and virtualized information by a computer, combining the three spatial dimensions, with the aim to create a graphical and digital model complementary to the information present in the real world. Learn more in: Mobile Pedestrian Navigation and Augmented Reality in the Virtualization of the Territory: Cities of Salamanca and Santiago de Chile

149.

It refers to a fusion between real and virtual worlds ( Azuma, 1997 ). More precisely augmented reality adds relevant information to the perception of the surrounding environment. This dynamic information increase perceived details and facilitate learning, motivation or cooperation between users. Learn more in: Ubiquitous, Wearable, Mobile: Paradigm Shifts in E-Learning and Diffusion of Knowledge

150.

An improved version of the actual physical world that is attained by the use of digital visual essentials, sound, or additional sensory stimuli provided through technology. Learn more in: Improvements of Virtual and Augmented Reality for Advanced Treatments in Urology

151.

A technology that allows seamlessly displaying virtual information blended with the real world with a spatial connection between the virtual and the real objects. Learn more in: A Mobile Augmented Reality System for Enhancing Electrical Machine Supervision

152.

Technology that has the ability to merge real world and virtual world by combining human senses with virtual objects. Learn more in: Design of a Web3D Serious Game for Human Anatomy Education: A Web3D Game for Human Anatomy Education

153.

Changing and enhancing the reality by the computer. Learn more in: New Event Trends as a Tool of Digital Marketing Communication

154.

An enhanced version of reality created by the use of technology to overlay digital information on an image of something being viewed through a device (such as a smartphone camera). Learn more in: Bolstering the Pedagogies of Orthodontic Education Using Smart Technologies

155.

A technology adding virtual objects, superimposed upon or composited in the real world. Learn more in: Digital Technologies in Wholesaling and Retailing

156.

An interactive experience where the user points an object with a mobile device and a 3D overlay appears. Learn more in: Bridging the Language Gap With Emergent Technologies

157.

A technology that allows seamlessly displaying virtual information blended with the real world. Learn more in: Current Trends on the Acquisition, Virtual Representation, and Interaction of Cultural Heritage: Exploring Virtual and Augmented Reality and Serious Games

158.

Augmented reality (AR) is a type of technology in which computers generate images which are superimposed onto any surface to enhance the issue of concern. Learn more in: Augmented Reality Advertisements in Tourism Marketing

159.

This facilitates a better understanding of the real world and permits the integration of virtual elements that help to complement real resources. Learn more in: Religious Tourism Experience Model (RTEM): A Recommendation Model for Dissemination of Cultural and Religious Heritage

160.

Category of immersive environments. In augmented reality the real world is experienced with the addition of interaction computer-generated, multisensory input. Learn more in: Cognitive Performance in Immersive Environments After Acquired Brain Injury

161.

A technology that has to do with computer induced scenario of an interactive real-world environment where object residing in it are enhanced with perceptual information across multiple sensory cues (e.g., visual, auditory, haptic, etc.). Learn more in: User Experience Measurement: Recent Practice of E-Businesses

162.

A technology which superimposes virtual information upon a real environment through the use of mobile devices. Learn more in: Stimulating Multiple Intelligences in Infant Education From an Augmented Didactic Itinerary

163.

Offers digital information overlaid onto the real world. For example, it allows the visual appearance of physical objects to be enhanced in order to enrich the user’s experience – how an item of clothing might look like on a potential customer, or how a surgeon might experience the 3D intricacies of human anatomy. Learn more in: Immersive Technologies: Benefits, Challenges, and Predicted Trends

164.

The technology that simultaneously combines real and virtual objects that are interactive in real-time and are registered in a three-dimensional space. Learn more in: Augmented Reality-Based Training Systems for Teaching Health and Safety Procedures in Construction

165.

A computer generated program which combines elements from the real world with elements of computer generated scenarios. Learn more in: User Interface Issues in Multimedia

166.

Combining computer-generated data (image, text, etc.) with real-world photos or videos. Learn more in: Understanding Big Data and Techniques in Cultural Tourism

167.

A form of technology that uses triggers to produce digital content over a physical space, integrating a virtual environment with the real world around it. Learn more in: Augmented Reality Gamifies the Library: A Ride Through the Technological Frontier

168.

Sight, of all the sensory capability is the real powerhouse of human absorption. There is an immense amount of data around products which the human interface must take advantage of where, in the physical reality is three dimensional but trapped on a two-dimensional delivery through an iPad, computer screen or mobile device. The effort in transposing the digital information into the physical space reduces the cognitive resources available to complete other tasks creating human limitation. Answering the challenge of human limitation in the interpreting and use of data is overcome by the breakthrough in Augmented Reality, (AR), which enables humans to assimilate, absorb and act on information. The solution is seen in that AR solves this problem by super imposing digital images onto real objects in real time. In a manufacturing environment these can be retrieved and enabled by pixelated glasses such as the Microsoft HoloLens or Vuzix AR 3000. Learn more in: Implications of Digital Transformation on the Strategy Development Process for Business Leaders

169.

Computer programs that augment reality rather than replacing it. Users are still aware of their surroundings. Learn more in: The Human Resource Implications of Computers

170.

An interactive experience of a real-world environment where the objects that reside in the real world are “augmented” by computer-generated perceptual information. Learn more in: A Systematic Review of Digital Marketing in South Africa

171.

A technology that provides to the user an interactive experience of a real-world environment which is “augmented” by computer-generated information. Learn more in: Reflecting on the Results of the Initiative ETiE for Using Tablets in Primary Schools

172.

A technology that superimposes a computer-generated image on a user's view of the real world, thus providing a composite view. Learn more in: Adaptive Content Planning and Delivery With Assessment Methodology Using Swarm Intelligence on Cloud Computing

173.

Interactive experience of a real-world environment where the objects presents in the real world are enhanced by computer-generated perceptual information. Learn more in: Relationship Marketing Through Virtual Reality and Augmented Reality

174.

Computer-aided enhancement of reality. Learn more in: There Is Nothing to See. Or Is There?: Visualizing Language Through Augmented Reality

175.

Representation system that integrates computer generated images with the vision of the real world. It doesn't isolate the user from the real world, but rather complements him by virtual objects generated by computer, in a world that is made up of real and virtual objects. It increases perception and user interaction with the environment by providing visual information that the user could not directly detect with his own senses. The virtual world is virtually enriched with additional textual and graphic information, synchronized and generated by the computer. The objective is to increase the visual perception of physical space with images of virtual space in which the user can move freely in the scene, with the ability to interact with it. Learn more in: The Surveying and Representation Process Applied to Architecture: Non-Contact Methods for the Documentation of Cultural Heritage

176.

Augmented Reality (AR) defined as enhancement of the real environment by computer-generated content allows its users to see the real world together with an additional virtual world added in real time to the same field of view. Learn more in: Applying an Augmented Reality Tool to the Camino de Santiago in Portugal

177.

A supplemented environment where real and physical objects are viewed directly or indirectly via computer-generated sensory input such as sound, video, graphics or GPS data. Learn more in: Mobile Learning: Content Format and Packaging for Effective Teaching and Learning in a Learner-Centered Pedagogy

178.

It is a direct or indirect view of a real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as graphics, sound, and video. For example, the user’s view of the world is supplemented with virtual objects, usually to provide information about the real environment. Augmentation is in real-time. Learn more in: Virtual Reality, Augmented Reality, and Mixed Reality in Education: A Brief Overview

179.

Augmented reality is a live view of a physical, real-world environment whose elements are augmented or supplemented by computer-generated sensory input such as sound, video, graphics or GPS data. With the help of advanced AR technology, e.g. adding computer vision and object recognition, the information about the surrounding real world of the user becomes interactive and digitally manipulable. Learn more in: The MuseBot Project: Robotics, Informatic, and Economics Strategies for Museums

180.

This technology is regarded as the later stage of Virtual Reality (VR). Following this technology, a human as a user interacts with a computer generated environment that augments reality. Learn more in: Augmented Reality for Tourist Destination Image Formation

181.

Technology that allows virtual information to be visualized and manipulated mixed with the real world around the user. Learn more in: The Use of Augmented Reality as a Teaching Tool

182.

Technology that merges the real world with virtual objects to support. Learn more in: Preparing Teachers for Mobile Learning Applications Grounded in Research and Pedagogical Frameworks

Find more terms and definitions using our Dictionary Search.

Augmented Reality appears in: